Download - Lean Startup at HubSpot
Lean @HubSpot
aka “My Many Mistakes”
Yoav Shapira / @yoavshapiraAugust 25th, 2011
TABLE OF CONTENTS
HubSpot Context
Things Not Covered
Meaty Data
Q&A
1234
1HubSpot Context
What’s HubSpot?
SaaS$250 - $1,500+ / month.
Actual customer giving actual feedback!
Hey, an actual revenue ~hockey stick
2Not Covering…
Lean Startup Theory – you
know it already.
But if not, read:• Ries• Blank• Maurya• Prendergast• Cancel• Etc.
Early
days
3The Meat
You know the loop…
So HOW do we learn?
Let me count the ways…
Dev sits next to our
lead customer, HubSpot
Marketing.
Customer Support: a chance to
teach
UserVoice: near-free, fun, easy
CHI: Customer Happiness
Index
Learn from each other: wiki (under-
rated)
User group meetings.
You know the loop…
Everyone codes +
deploys…
Deploy more often as you grow…
Good for theory
geeks like me: Flow.
… with an improving safety net.
I ♥ Nagios
I ♥ Graphite…
… so much that I have 2 examples!
Measure business metrics.
You know the loop…
Scale horizontall
y: small teams
Each team does their
own planning
“Science Fair”
Commitment & demos
1 line of code to create experiments
1 line to deploy, thx Q Team!
All trunk, no
branches.
Feature gates /
switches control rollout.
See Flickr / Etsy /
Facebook.
Tech stack matters less than
most think.
11Avoid Vanity Metrics
Real Metric
s CHI
Code Coverage?
NPS
Usage
Adoption
91% of
executives hear “fail” when you
say “fail fast”*
91
Talking << doing. #JFDI
Product – Market fit is never done.The product will never be ready.
Image credit: netzkobold
I’m Yoav Shapira.Nice to meet you ;)Thanks for listening.
@yoavshapira
