Download - Laying the foundations of seo
Laying the foundations of SEO
About us
Founded in 2010 by 3 SEOs who were working on a large site migration
Grown to over 500 clients in 45 countries worldwide
We believe in building solid digital foundations. And we believe this leads to great SEO performance
Head up the Commercial Team, helping Search teams worldwide get the most out of our tool
What we do
DeepCrawl is a cloud based Web Crawler
Built to be a low cost, high impact application. We want to be achievable for every budget
Our reports help build a rich visualisation of your architecture and report on the health of all of your pages
Optimise your website for the good of the user and search engines
“Improve the web by providing data that helps people make their web presence accessible, relevant and
effective.”
@DeepCrawl
@DeepCrawl
Today’s Agenda
•Speaking to the business (10 mins)
•Building credibility (10 mins)
•Actionable Data (10 mins)
•Questions
Speaking to the business
@DeepCrawl
@DeepCrawl
Educate
Set expectations
Get everyone to listen
SEO is essential to your business
@DeepCrawl
but most people in your business don’t understand what it is or why it’s
important
@DeepCrawl
Percepti
on Immediately be at the top of search resultsWave a magic wand
RealityMultiple stakeholders involved Hundreds of small continuous improvements
So how can you change these perceptions?
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Meet with key people in the business and understand their objectives
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Be upfront with expectations
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Everyone has Issues!
But opportunity abounds for improvements
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Things won’t change overnight
The secret ingredient to get their attention……
FEAR!!
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Building credibility
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The Audit
Your priority
Quick win with Dev
For a thorough checklist:
Moz 2015 Technical Audithttps://moz.com/blog/technical-site-audit-for-2015
Include as much data as possible
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Combine with Google Analytics Crawl your Sitemaps
Look for some quick wins
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because you know what is going to work
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and how quickly changes can take affect
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Don’t treat the site as a whole
Try to identify problem areas
Indexability and Accesibility
Crawl space
Indexable space
Do what you can before asking for Dev time
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Control Accessibility
Test, test, test!
When you first ask for help from Dev
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make their job as easy as possible
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Indexability
Don’t just show the problem
Give the solution
Actionable Data
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@DeepCrawl
Help other stakeholders
Maintain momentum
Business Goals
RealityMultiple stakeholders involved Hundreds of small continuous improvements
Show other teams where opportunities are
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give them solutions, not just problems
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Content Strategy
Content Strategy
Social Profile
Social Profile
Visualise site architecture for Functionality
Slow pages affecting Usability
Slow pages affecting Usability
Now you have multiple stakeholders on board
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you are ready to make a comprehensive Dev list
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The journey has only just begun
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you need to help maintain momentum
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and ensure real change happens
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Track progress
Consistently monitor performance
Build a cache of your website over time
