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LABORANALYTICS GROUP
As part of CBRE’s Global Research and Consulting alliance, Labor Analytics Group (LAG) leverages labor market intelligence to select the best performing locations and assess current markets and portfolios through workforce strategy.
Through award-winning analytics, custom site selection, comprehensive community evaluation, skilled eco-nomic incentive negotiation and expert real estate transaction services, CBRE Labor Analytics Group delivers lasting operational efficiencies.
Services and experience:• Enable clients to make informed
and objective decisions around operation and real estate strategy
• Reduce operational and capital expenditures
• Increase shareholder value• Enhance employee productivity and
performance At CBRE Labor Analytics Group, the front line meets the bottom line.
We understand that the cost, quality and available supply of human capital, not real estate, drives site selection for labor-intensive operations. Finding the right people, wherever they may be, is the key to choosing the best location for your business.
RESULTS• Represent 35% of Fortune 50 and 25% of Fortune 100• 80% repeat clients• Approximately $172M in direct payroll creation, annually• Average of 15% potential savings per site selection• Average of 20% potential savings per portfolio optimization• Total incentives secured: More than $700M
EXPERTISECBRE Labor Analytics Group (LAG) provides customized consulting services for corporate occupiers across all industries. LAG leverages labor market intelligence to deliver innovative solutions and strategies for our clients’ existing locations, site selection processes, economic incentive negotiations and real estate transactions. We believe that the best corporate strategies are those that lead with labor, focusing on talent optimization to drive real estate strategy.
Our expertise extends to all industries—healthcare, financial services, telecommunications, manufac-turing, technology, retail, hospitality and travel—as well as specialized areas such as licensed healthcare professionals, licensed finance professionals, headquarters and merger and acquisition labor market evaluation. Our vast experience and expertise, proprietary database and analysis tools allow our industry-leading professionals to customize unique solutions across skill sets, geographies and industries.
STRENGTHThe strength of our consulting practice is derived from our complement of seasoned professionals, our proven innovation in addressing complex challenges, and our understanding of the distinct needs of our clients. We are unique not only for our capacity to develop comprehensive strategies tailored to the specific needs of our clients, but also for our ability to innovate industry-leading tools and analysis.
LAG offers advisory services on projects, including site selection for new or expanding markets; existing market evalu-ation and portfolio assessment; and economic and financial incentive negotiation. We provide clients with strategic planning, market assessments, portfolio optimization, workforce longevity analysis, site selection recommendations, economic and financial impact analysis, economic incentive and cash flow comparisons and transactional strategies. Our consulting services include:
SITE SELECTIONOur site selection process identifies locations based on specific talent, skill set, cost, quality, availability and geographic location requirements to generate the optimal talent pool, cost savings and workforce longevity for future growth and risk management. This includes:
• Location analysis• Community tours• Economic and financial incentive negotiation• Real estate strategy
“Labor Analytics Group has been an outstanding partner for us. They locate the right markets, structure the right deals, and basically help us succeed each time we venture into a new part of the country.”
Nick BalogSenior Vice President of Central Operations—HealthwaysLabor focus: Registered Nurses
CURRENT PORTFOLIO ANALYSISLAG’s market evaluation services provide an analytical assessment of local workforce dynamics. With an emphasis on primary research, market assessments offer a “street-level” and day-to-day hiring evaluation of the market. In addition, LAG also uses its exclusive analysis, LaborPlan™ to evaluate the risks, scalability, and length of existing markets. Customizing these solutions, LAG provides the following analysis:
• Demographic analysis and benchmarking• Local competitor and employer interviews• Wage survey and analysis• Competitor analysis• Market optimization modeling• Workforce longevity analysis• Comparative market analysis• Custom GIS analysis, including commute shed, disruption analysis and custom demographic analysis
Our portfolio optimization strategy evaluates workforce locations across a company’s portfolio for risk, skill set performance, cost and availability through LaborPlanTM to generate cost savings and location strategies.Specific elements include:
• Workforce longevity analysis• Skill set analysis• Expansion strategy• Consolidation strategy• Emerging market strategies• Cost savings analysis
“CBRE Labor Analytics Group was incredibly responsive. With the criteria we laid out for labor quality, availability and cost, they exceeded every expectation. The community involvement has been excep-tional. The end result was that we were able to accomplish our goals together.”
Vicki PerrymanSenior Vice President—Wachovia
ECONOMIC INCENTIVE NEGOTIATION Our fluid partnership with CBRE Economic Incen-tive Group (EIG), allows for maximized economic incentive negotiations. EIG brings together a nationwide team of experienced economists and professionals focusing exclusively on economic incentive negotiation. With over four decades of experience, EIG has negotiated financially signifi-cant economic incentives on behalf of CBRE clients. Serving clients in all industries, we offer a proven quantified approach which delivers the following benefits for our clients:
• Reduced start-up costs• Lower operating costs• Less federal and state tax liability• Lower risk from clawbacks• Subsidized job training and recruitment assistance• Timely receipt of incentive paymentsEIG’s specialty is finding discretionary incentives—those incentives that are unpublished and above and beyond statutory incentives. The strength of EIG is derived from more than just our experience and knowledge of economic development—our strength is a result of our partnership and commitment to CBRE clients.
Our core services include:• Economic incentive negotiations and management• Incentive value analysis• Economic and fiscal impact modeling• Program documentation and compliance coaching
For more information: www.cbre.com/eig
EIG Highlights:• Repeat client business = 36%• Value creation = 3x base offer
TRANSACTION SERVICESLAG maintains an exclusive list of plug-and-play and vacant facilities. This allows us to respond intelligently and aggressively to our clients’ complex real estate needs. By gaining a thorough understanding of your business objectives, we define and implement a process that creates account-ability and produces results.
We combine the detailed requirements from our client diagnostic phase with the dynamics of the real estate market to achieve your objectives at the lowest pos-sible occupancy cost. We ensure that what is obtained in negotiations is delivered and the project is implemented as planned, on time and within budget.
Transaction Services include:
• Real Estate Market Analysis • Proposal Solicitation and Evaluation • Business Case Preparation• Economic Incentive Evaluation &
Negotiation • Financial Analysis • Project ManagementIn addition to providing the most com-prehensive coverage of general market information, we can also deliver the most complete analysis of actual business trans-acted in key markets. This critical market insight comes from a transaction volume of 70,000 assignments completed annu-ally and leveraging CBRE’s Torto-Wheaton Research and forecasting data.
For projects that involve second-ary and tertiary markets, we have a proven track record of completing transactions by working with local brokers in areas where we do not maintain offices. Our expe-rience at uncovering pitfalls, assessing market conditions, and successfully working in small towns is evidenced by a list of unique communities in which we have placed our clients.
LABORPLANTM
Availability and sustainability of human capital often direct corporate workplace and real estate strategy, influencing decisions to expand, maintain or consolidate operations. CBRE Labor Analytics Group’s LaborPlanTM is a unique, sophisticated supply-and-demand analysis designed to help corporate real estate, operations and human resources departments collectively examine the sustainability and positioning of their corporate workforce.
LaborPlanTM Applications• Expansion and consolidation strategies• Wage and attrition positioning• Capacity planning• Lease term justification• Merger and acquisition evaluation• Workforce longevity analysisWinner of the CoreNet H.B. Russell Global Innovator’s Award, LaborPlanTM is capable of assessing more than 785 occupations, including wage and employment levels for 3,792 cities. Analysis is customized to target desired skill sets, holistically examining labor market conditions, expected growth, competitive presence and sensitivity to change.
The result estimates the relative risk associated with a labor force and the ability to support an operation, including evaluating the longevity of the market and the sensitivity to scalability, attrition, competition and market changes.
Comparing this risk across a portfolio enables compa-nies to quantify and prioritize a proactive strategy around where they expand or consolidate and the relative elastic-ity of the labor market. Ultimately, LaborPlanTM provides objective and statistical recommendations, enabling management to make insightful decisions and incorpo-rate labor market dynamics into operational strategy.
AdvantagesMaking the right decision in each market can help assure long-term success by:
• Discovering wage arbitrage opportunities• Estimating the life span and depth of labor markets• Optimizing skill set employment• Modeling dynamic risk• Aligning real estate strategy with operational
capability
OUR VALUEExperience• Industry-leading market experience
since 1995• Completed over 750 consulting
projects• Unparalleled experience in full range
of skill requirements• Over 80% repeat clients, across all
industries
Due Diligence• Unprecedented, first-hand research,
onsite verification and risk modeling• Ongoing analysis of over 6,000
markets• True labor market methodology• Proprietary labor database housing
primary labor market research and business intelligence on over 6,000 markets, including interviews, wages, turnover and hiring activity
• Risk analysis for current and future strategy and competitive environments through LaborPlanTM
Innovation• Award-winning development of best-in-
class services• Client-driven service creation to aid
our clients in their latest and future challenges
• Cutting-edge model development and annual enhancements
• Continual data esearch, discovery and creation of key indicators
• Incessant database development to add to robustness of data tracking, trend reporting and due diligence
• Thought leadership and white paper analysis
RELENTLESS INNOVATIONAt the intersection of real estate and labor, CBRE Labor Analytics Group continuously develops innovative solutions to mitigate risk and add value to the bottom line. Corporate real estate departments are under increasing pressure to look outside their traditional real estate models in order to optimize strategy and growth planning for their real estate portfolios. Labor is at the heart of a corporation’s ability to successfully compete in today’s marketplace. Human capital is often a company’s largest asset, while also being its biggest cost, often comprising 70% of a company’s operating expenses.
As businesses continue to be challenged with the dwindling supply and higher costs of today’s robust labor markets, labor-centric solutions are in demand. Evaluating a portfolio on a more holistic basis can be a daunting task, and analyzing which labor markets are appropriately positioned for growth is difficult.
In response, CBRE’s Labor Analytics Group developed a risk evaluation analysis, LaborPlan™, that can identify which of its clients’ operations may be in markets that would maximize their success, and which may be at risk today, or in the near future.
LaborPlan™ evaluates several competitive, market, and client factors in order to determine the longevity of each labor market. Understanding the length at which a client can operate in each market helps optimize their portfolio from labor supply, competition, and wage standpoints, as well as develop a future site selection strategy aligned with opera-tional success. Our award-winning and industry-leading innovations, including LaborPlan™, are paving the path for future operational and real estate strategy.
In 2007, CBREs’ Labor Analytics Group was recognized for their innovative thinking by CoreNet Global, receiving the Global Innovator’s Award.
GLOBAL LABORVIEwGlobalization is changing the landscape. Understanding the complexi-ties of its risks and rewards, coupled with ever mounting challenges of information overload can be overwhelming. Global LaborView is a web-enabled application that synthesizes labor and real estate intelligence on a unique interactive platform. The development of Global LaborView enables our clients to make valuable contributions to addressing one of the biggest challenges facing us moving forward, successfully navigating and implementing solutions at the intersection where the Corporate need for human capital meets real estate.
“In today’s economy global companies are constantly evaluating current location mix as well as potential new locations to grow business in. Having this tool allows our real estate organization to quickly respond to the business inquiries of our business with confidence that we are providing consistent data. In turn, the company makes more informed business decisions and our department becomes a more value add business partner within the organization.”
Julie WhelanVice President, Global Realty Service—State Street Bank
GLOBALLABORVIEW
Technology & Telecom
AT&T
Bell Canada
CableOne
Charter Communications
Citizens Telecomm
Cox Communications
Dell
DIRECTV
Echostar
Network Solutions
Nextel
Qwest Communications
US Cellular
Verizon Wireless
Sevices
Accenture
Budget Rent A Car
Cross Country Automotive
DHL
Hanover Direct
Hyatt
Intersections, Inc.
La Quinta Inns
Lufthansa Global
Marriott
MGMMirage
NetJets
Nielsen Media Research
Princeton Research
Safelight
Starwood Hotels
Travelocity.com
UPS
Education
Bridgepoint Education, Inc.
Career Education Corp.
University of Phoenix
Financial & Insurance
AIG
Alliance Data
Allstate
AON
Asurion
Bank of America
BMW Financial
Capital One
Compass Bancshares
CUNA Mutual Insurance
Discover Financial
Equifax
Experian
GE Capital
GMAC
Hiscox, Inc.
HSBC
Intellirisk
Nationwide Insurance
New Century Mortgage
State Street
SunTrust Bank
TD Bank
The Hartford
TIAA-CREF
UBS
US Bank
Vertrue
Veterinary Pet Insurance
Wachovia Bank
Washington Mutual
Manufacturing & Distribution
Carlisle Tire,
Church & Dwight
Dr. Pepper Snapple
General Dynamics
Waste Management
WW Grainger, LLC
Consumer
Coca-Cola Enterprises
Carlisle Tire & Wheel, Inc.
Home Depot Supply
L.L. Bean
Mercedes
Otis Spunkmeyer
Sears
Spiegel
Staples
Outsourcing
Accent Marketing
Afni
Alorica
Client Logic
Convergys
EDS
Startek, Inc.
TCIM
Teletech
Vertex Outsourcing
West Corporation
Healthcare
Aetna
Blue Shield of CA
Cardinal Health
Cigna
CuraScript
CVS Caremark
Express Scripts
HealthNet
Healthways
Humana
LifeMasters
McKesson
MedSolutions
PeaceHealth
Pharmacare
UnitedHealth Group
Walgreens
WellPoint
PARTIAL CLIENT LIST
LABOR ANALYTICS GROUP
For additional information, please contact:
James TrobaughSenior Vice [email protected]
Mark SeeleySenior Managing Director, [email protected]
lag.cbre.com
LAA
NG
RBR
Global Research and Consulting
