content marketingfor lawyers

Kevin O'Keefe, CEO & Founder, LexBlog, Inc.

Derek Bolen, Social Media & Communications Manager, Clio

@kevinokeefe @hurrrdurrr

strategy...begin with the end in mind

@kevinokeefe

make it compelling

@hurrrdurrr

think who... not what

@kevinokeefe

fundamentals of good content

@hurrrdurrr

listening... more important than content

@kevinokeefe

optimize...value of data driven decisions

@hurrrdurrr

content as currency

@kevinokeefe

stand out...signal against the noise

@hurrrdurrr

talk radio...

@kevinokeefe

toolkit...curate, publish, optimize

@hurrrdurrr

thank you

@kevinokeefekevin@lexblog.com

@hurrrdurrrderek.bolen@goclio.com