Download - Ken + barbie

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Mattel’s Digital Campaign:

Barbie & Ken Reunite?

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Mattel launched it’s new campaign

January-February 14th 2011

Campaign created by:Ketchum Public Relations

+Mattel internal Marketing

Team

Mattel’s Campaign

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Barbieandken.com Featured the Love O meter

Facebook Foursquare Twitter YouTube

www.BarbieandKen.com

• 5 million page views

• Hundreds of thousands voted

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Social Media :

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Billboards in LA and NY to profess Ken’s love for Barbie

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Mattel’s Campaign was a huge success

Barbie’s Facebook page experienced a

34% increase in fans(currently 2,213,158)

& 200% increase in engagement, through

comments, likes and shares.

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Just like Peanut Butter and Jelly or Fred and Ginger, Barbie® and Ken® have been synonymous with the most iconic and beloved pairings of all time.

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