Download - Keglevich proposal
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Keglevich Fruit Infused VodkaUK Product Launch
Presented by:
Ryan Mullins
Director
T: +44 (0)1234 300 178
M: +44 (0)7725 959526
Presented to:
Directors of Keglevich UK
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Background
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 2
#1Flavoured Vodka in
Italy
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Objectives
• Independents
• Sell 2 cases per week
• Gain national accounts
On trade
• Supermarkets
• Off licenses
• Independents
Off trade
• Facebook likes
• Interactions
• Subscribers
Consumers
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 3
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Engage consumers
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 4
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Identify Target Audience
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 5
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Strategy
Foundations
• Social Media
•Domain Names
•Digital Tools
•Point of Sale
•On-Trade Sales
Exploration
•Events
• Subscriptions
•Consumption
• Feedback
• Likes / views
Engagement
• SMS
• Shares
•Competitions
•Recommendations
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 6
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Bar Kits Inflatables
Free standing
Projector graphics
Bar toppers
Cocktail menus
Banners
Clothing
Light boxes
Foundations - PoS
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 7
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Foundations - Events
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 8
A Competitor is to sponsor X-Factor runners up JLS on their 10-date tour.
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Foundations - Comms
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 9
Social
Direct
Off-Trade
On-Trade
Events
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Exploration - PoS
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 10
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Exploration - Events
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 11
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Exploration - Social
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 12
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Engagement - Events
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 13
•Off trade
•SMS
•Outdoor
Pre-event
•QR
•Bluetooth
•Photography
•Video
•Sampling
•Competitions
At event
•SMS
•Foursquare
•Competitions
After party
•Off trade
•On trade
Post event
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Engagement - Social
08/01/2014© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: [email protected] | W: www.ryanmullins.co.uk 14
Uploads Competitions
Polls
Recommendations
App
QR Codes
DownloadsLight boxes
Surveys
Feedback
Research