PRODUCT LAUNCHPRODUCT LAUNCH

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J i n g l eJ i n g l e Baby DiapersBaby Diapers

USING SENSOR TECHNOLOGYUSING SENSOR TECHNOLOGY

Company Name: 4SAR pvt. ltd. 4-Forever

S- Smiles

A-And

R-Rest Assured for mother & baby

Board of Directors:-

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Board of Directors:-• Sheetal Bandekar• Seema Bubna• Sheetal Pikle• Swapnil Madali• Apurva Shukla• Raman Shinde

Feasibility Study• The consumer demands not only quality at world standards at ‘desk’ prices but maximum out of it.

• In today's time parenting is a difficult task as both parents work full time.

• Negligence towards baby can lead to skin problems.

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• Negligence towards baby can lead to skin problems.

• Prioritizing the mother and baby's need we are introducing unique diaper with buzzer device

• Care has been taken that the sensor device will not touch the babies sensitive skin .

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From Sweet cries to rhythmic smiles..

VISION

To become the market leader in India in the next 3 years in terms of Sales and Turnover along with providing maximum customer satisfaction by providing best quality & price.

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MISSION

• To Ease the Tension of every parent by providing a hassle free and technologically advanced product for their Babies

• Make Babies comfortable, Allergy and rashes free

• Modernization of the Diaper Industry

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Short term Goals

• To get well established in the metropolitan cities in India. ( Mumbai,Delhi,Pune,Bangalore)

• Complete customer satisfaction.

• Optimum utilization of resources.

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• Optimum utilization of resources.

• 100% efficiency.

Long Term Goals

• To become the international market leader.

• Product enhancement.

• Extensive range of baby products.

• To be a BSE and Nasdaq listed company.

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• To be a BSE and Nasdaq listed company.

• To be an ISO Certified Company.

• To be rated by CRISIL to FAAA

Grade.

Product

• Buzzer Diaper

• Enabled with a sensor device

• Available in various sizes – XS,S,M,L,XL

• Giving a warranty of one year on the sensor.

• Fragrance.

• Gel Technology.

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Place

Manufacturing Unit & Head OfficeManufacturing Unit & Head Office

Manufacturing unit: GUNTUR, Andhra PradeshManufacturing unit: GUNTUR, Andhra Pradesh

Head office: Navi Mumbai.Head office: Navi Mumbai.

Distributors : Mumbai, Distributors : Mumbai, PunePune, Bangalore & Delhi., Bangalore & Delhi.

Future Expansion:Future Expansion:

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Future Expansion:Future Expansion:

Global Market .Global Market .

PriceCaptive Product and Skimming

Pricing

• Buzzer Diapers (25 m range)- Rs. 575

• Buzzer Diapers (50 m range)- Rs. 700

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• Buzzer Diapers (50 m range)- Rs. 700

• Repurchase Diapers (Pack of 30)- Rs. 300Single Pack : 30 Diapers with a Buzzer

Promotion

Sales Promotion-

5 diapers will be sold with a baby gift as an opening market plan

Buy 2 packets and get 1 packet free

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SalesAdvertising

- Television/ Parenting Magazines- Parenting websites - In Malls and Baby Shops- Outside Chemist shops - Hospitals/ Paediatrician Chambers

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MARKET SEGMENTATION

• Parents with children up to 4 years

• Sex – Male and Female

• Geographical Area – Mumbai, Pune, Delhi & Bangalore

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Bangalore

• Income Group – Primarily Upper Middle and Upper Class

SWOT ANALYSIS

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STRENGTHS

• Tension Free Parents• Health for parents and baby alike• Prevents Baby Infections• Timely change of Diapers• Comfortable for Babies• Saves time• Automatic signals• Patented

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• Patented• Technological Advantage

WEAKNESS• Slightly Expensive.• For limited segment.• Possibility of Buzzer malfunction• Limited range of Buzzer device• Requires huge investments for further Research and

Development

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OPPORTUNITIES

• Economies of Scale.

• Economies of Scope.

• Untapped Segment.

• Catering to more Baby products.

• Can use upcoming technologies.

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• Can use upcoming technologies.

THREATS

• Possibility of Backfiring due to the price

• May not be preferred by all due to complexities in usage

• Possibility of existing players to come out with a similar product.

• Change in technology.

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COMPETITORS

• PROCTER AND GAMBLE’S – PAMPERS

• KIMBERLY CLARK - HUGGIES

• GODREJ - SNUGGY

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Buzzer Technology

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CAPITAL INVESTMENTSCAPITAL INVESTMENTSCAPITAL INVESTMENTSCAPITAL INVESTMENTS

Total capital investment is Rs.1,00,00,000 :Total capital investment is Rs.1,00,00,000 :This will be launched as a small scale industry.This will be launched as a small scale industry.

••40% which is Rs.24,00,000 is invested by the existing 6 partners 40% which is Rs.24,00,000 is invested by the existing 6 partners while otherwhile other•• 60% which is Rs.76,00,000 is taken as loan from HDFC bank at 60% which is Rs.76,00,000 is taken as loan from HDFC bank at the interest rate of 12% per annum on EMI basis for a time period of the interest rate of 12% per annum on EMI basis for a time period of 3 years.3 years.

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THANK YOU

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THANK YOU