In order to continue the momentum for Just Dance 4 from the title’s fall 2012 launch through the holiday season, the PR Team partnered with San Francisco 49ers offensive lineman Joe Staley, Alex Boone, and Mike Iupati leading up to the team’s playoff run. The three NFL standouts took part in a JD4 dance off where they rocked out to various tracks via the game’s Battle and Co-op modes. While press praised the players’ sweet dance moves from the start of the campaign, media interest ballooned when the 49ers made their way to the NFL’s biggest stage, the Super Bowl. From that point on, media could not get enough of our JD4 ambassadors, resulting in top-tier coverage seen throughout the local Bay Area and national level.

Overview

Broadcast Wins

Print & Online Wins

Web Results

Overall Results

–10 Broadcast Hits (7 National)–30+ Online Hits–13+ Local Bay Area Hits–54.3 Million Media Impressions–$30,000 PR Spend–$621,500 Publicity Value–20:1 ROI–41,000+ Online Views