Download - IxDA Design Week Portland 2014 Presumptive Design Workshop

Design Week Portland

Presumptive Design Workshop Design Research Through the Looking-Glass

October 9, 2014; Portland Oregon

Leo Frishberg Product Design Manager | Sales and Marketing IT - Intel

Presenter

Presentation Notes

30 years+ designing various things Bricks-and-mortar architect Serial entrepreneur Currently managing a team of world-class UX designers at Intel Been using presumptive design as a part of my practice practically my whole life Introductions – pair up, take a piece paper and a pen. We’ll do a little ice-breaking and then get started for real

Design Week Portland October ‘14

Presumptive Design – A Brief Intro

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Presenter

Presentation Notes

Presumptive Design is a research method based on design practices and design thinking. It is an extremely fun way to engage individuals in conversations about their unstated needs. One of the most extreme examples of Presumptive Design I’ve enjoyed was in late 2013. One of my teams was faced with the prospect of offering a “componentized experience” but we didn’t really understand the ramifications of that idea. When I suggested they should do a quick Presumptive Design session to test out the idea, they agreed, but protested they would need several days to get their wireframes together. “I could do it this afternoon with a dozen hard boiled eggs,” I responded. One of the team suggested our users would look at us as if we’d grown a second head. But another stepped up and said she’d take it on. “Where am I going to get a dozen hardboiled eggs?” She mumbled to herself on returning to her workstation. A fellow team member piped up. “I’ve got a gross of plastic easter eggs in my cubicle – you’re welcome to borrow them.” {Why he should have a gross of plastic eggs in his cubicle is a story for another time…} By the next day, she had completed her pilot, and within three days had completed enough interviews to not need to research it any further. And what she discovered was so fundamental, and so fundamentally different from what our concerns were, that it provided significant food for thought to our development teams, potentially changing the entire direction and focus of their efforts.


Agenda

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Activity Time Activity Time

Intros 20 minutes Crafting Objectives 15 minutes

Agenda/Objectives 5 minutes Creation Session 45 minutes

Design Thinking Intro 10 minutes Engagement Session Prep 40 minutes

Introduce Design Challenge 10 minutes Break 5 minutes

Presumptive Design Overview 10 minutes Engagement Session 60 minutes

Break 5 minutes Presumptive Design Recap 15 minutes

Explore 1: Tasks 15 minutes Summary of Engagement Session 20 minutes

Explore 2: Dimensions 15 minutes Closure 10 minutes

@leofrish

Presenter

Presentation Notes

Fire exits, rules of engagement Photo release


Presumptive Design Workshop Objectives

Introduce a rapid method of design research based on Design Thinking

Apply the process, end-to-end, to a hypothetical problem space

Get user reaction to a glimpse of a possible future

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“The best way to predict the future is to invent it.” – Alan Kay, 1971, Dennis Gabor, 1963

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke, 1961 – Clarke’s Third Law

@leofrish

Presenter

Presentation Notes

Given the limited time frame, we don’t expect to actually solve a real-world problem or create a new design. Instead, we will take a hypothetical design brief and use it to learn the Presumptive Design process. We expect the next few hours to be fun, to be playful, and to be a safe place to let go of “reality.” Through this process we hope to glean a sneak-peek at a possible future, and equally important, potential users’ reactions to that future.


Introduction to Design Thinking Models In which attendees get introduced to design thinking, a method of reasoning and problem solving fundamental to the entire notion of Presumptive Design

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Introduction to the Design Challenge In which attendees get a brief introduction to the technology landscape that the target design challenge will need to address, embrace or ignore.

And then, of course, the design challenge itself, which shall remain sealed and secret until the day of the workshop

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Presumptive Design Overview Now, finally, attendees get an in-depth introduction to the process of Presumptive Design, its relationship to the design thinking models, how it differs from other research methods, usability or design critique

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Presenter

Presentation Notes

Okay. While you let your imaginations stew on the possibilities, let me impart the first of several discussions about Presumptive Design. Presumptive Design is an empirical, user-centered and agile approach to research, that relies on design thinking.


Divergent Thinking Explorations What tasks make sense for this system?

What contexts of use and other dimensions are important to consider?

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Go Build It! In which attendees actually build their solution to the design challenge using exotic materials any 6 year old would find around the house.

But before they build it, they need to have their objectives – how will they know they’ve built enough? How will they know what questions to ask of the users?

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Presenter

Presentation Notes

In a few minutes you’ll have a chance to go build this fantastical device. But before you can do that, you first have to decide what it is you want to learn from your participants when they come in to use it.


Engagement Session Preparation In which participants learn about the second half of Presumptive Design. Building the artifact is key; crafting the right protocol for engagement is the keyhole.

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Engagement Session In which participants get to try their hand at the engagement session with real users. There’s nothing quite like doing it for reals.

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Presenter

Presentation Notes

You’ve got about an hour to complete your sessions – at each 20 minute interval, I’ll call “switch” so your participants can go to the next engagement and so that your team can switch up the roles


Presumptive Design – Process in Review A more detailed review of the process from pre-work to post-session analysis

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Engagement Sessions Analysis and Report Out In which participants analyze their own engagement session results.

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Presenter

Presentation Notes

You have 10 minutes to summarize your findings and then share with the rest of the group.


References Buxton, Bill; Sketching User Experiences: Getting the Design Right and the Right Design; Morgan Kaufmann; 2007

Carroll, Lewis; Through the Looking-Glass and What Alice Found There; The MacMilllan Company, New York, London, 1899

Dubberly, Hugh; Evenson, Shelley; and Robinson, Rick; The Analysis-Synthesis Bridge Model; http://www.dubberly.com/articles/interactions-the-analysis-synthesis-bridge-model.html

Frishberg, Leo; Presumptive design, or cutting the Looking-glass cake. Interactions, Vol. 13, Iss. 1, 18-20; 2006

Frishberg, Leo; Presumptive design, or cutting the Looking-glass cake. SAO Ignite, March, 2012; http://www.slideshare.net/leofrish/presumptive-design-or-cutting-the-looking-glass-cake

Laseau, Paul; Graphic Thinking for Architects and Designers; Van Nostrand, 1980

Owens, Charles; Design Thinking: Notes on its Nature and Use; Design Research Quarterly Vol. 2, N0. 1, January, 2007, pp. 16-27

Sato, Steve; Using Design Thinking to Measure Design’s Impact; CHIFOO Presentation, September 2013 http://www.chifoo.org/index.php/chifoo/events_detail/using_value_to_position_design_ux_and_hci_more_strategically_in_an_organiza/

Sanders, Liz; Stappers, Pieter Jan; Convivial Toolbox: Generative Research for the Front End of Design; BIS Publishers, 2013

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http://www.dubberly.com/articles/interactions-the-analysis-synthesis-bridge-model.html

http://www.slideshare.net/leofrish/presumptive-design-or-cutting-the-looking-glass-cake

http://www.chifoo.org/index.php/chifoo/events_detail/using_value_to_position_design_ux_and_hci_more_strategically_in_an_organiza/

Download - IxDA Design Week Portland 2014 Presumptive Design Workshop

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