Download - Israel to NYC
Israel to NYC:The 'תכלס'
Communications Workshop 2013Nati Katz
Can you get us into TechCrunch?
What’s Next?
Will I be able to review the article beforehand?
Did CNET call yet?
Will David Pogue review our product?
Can you get us on CNBC?
Will the Wall Street Journal cover us?
We have ‘PR Web’ – I don’t need PR
Do you offer pay-per-placement?
-Vincent Van Ghogh
“You have fi rst to experience what you want to express”
Timing
“If you want me to be there on the crash landings, I better
be there on the takeoff”
- Ed Murrow, 1961
“I’m a believer in the power of Public Relations… People buy because an expert said it was good
“A large part of our marketing and PR strategy is making sure that we
always remain relevant.”
Integration
Issues Management
Initiative
Investor Relations
IIII
Integration
- Social Media- Twitter- FB- Pinterest- LinkedIn- Reddit- Google+- Vine/Other
- Ads- Social- Traditional
- Events- Video- Collaborations
Initiative
Issues Management
Dell Inc. (DELL)
Netflix, Inc. (NFLX)
Amazon.com Inc. (AMZN)
Facebook, Inc. (FB)
Future: TWTR
Investor Relations
Perception of the PR guy
Who Israelis think I am Who I’d like Israelis to think I am
Who I really am
Who I’d have to be to “Show me the money”
Who I’d have to be to keep it simple
Who I’d have to be to ‘spin it’
Thank you!
(C) Copyright GCT 2011 - Patented Method
Contact:[email protected]
@N_Katz Nati Katz
Questions?
