Download - iris brand guidelines 2014

iris brand guidelinesVersion 1.0 / March 2014

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globalcreativeinnovationnetworkth

e hi we’re iris,Hello iris.

We’re 15 years old, and growing up fast. So it’s time to ensure that our look and feel is as polished as the work we deliver. To help achieve this we’re smartening up the iris brand to be cleaner and more confident. We won’t be losing our playfulness, but we do want to be taken a little more seriously as an agency brand across the globe.

That’s why we’ve produced these guidelines. To help us deliver this consistent brand voice across all of our offices and in everything we make.

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we buildparticipationBrands

Some call us an ad agency. Others a digital shop, content publisher, social engagement outfit, PR company and retail marketer. We just call ourselves iris. All of the above rolled into one, neat networked agency.

We blend all the strategic, creative, technology and production skills clients need if they’re going to win in the modern, networked economy. Think of it as an agency with no borders, no boundaries, no barriers (and as importantly, no bullshit).

When it comes to writing ‘iris’, always refer to us in the singular form, so its “iris is” not “iris are”. You should also always write it in lower case – including the initial ‘i’. If the typeface doesn’t allow it, then make sure it’s in all caps.

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OUR LOGOIt doesn’t matter whether you’re in Sydney or Singapore, London or Miami, your written and verbal communications should be building only one name and one brand – iris. (Not iris nation, iris London, iris Atlanta, etc.)

The logo works best in the corners of a layout or design. But ultimately it’s down to what you’re trying to do and what works best. Just make sure it’s prominent, readable and uncluttered.

Ideally, you should never allow the iris logo to appear any smaller than 14mm in width. The clearance for the logo should be 1 x iris logo height all around – as illustrated.

r0 g155 b223 r0 g0 b0 r255 g255 b255

Web/Hex: #009bdf Web/Hex: #000000 Web/Hex: #ffffff

PMS 2925Cc76 m24 y0 k0 c0 m0 y0 k100 c0 m0 y0 k0

iris primary logo colours

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MEET THE FAMILYWe’re called iris. But our global network name is iris Worldwide. This collective name covers all of our offices, partnerships and discipline diversity around the world.

So when you’re talking about the collective network, or entering global awards, your communications should be as iris Worldwide.

Although not called iris, Concise is part of iris Worldwide. It’s the name of our data and strategic insights consultancy that helps organisations to create more profitable relationships with their customers. You can find them in the iris offices of Atlanta, Amsterdam, London, New York, Sydney and Shanghai.

iris Router – is the current name of our new office in Sao Paulo, Brazil.

r227 g111 b30

r0 g0 b0

r0 g0 b0

r255 g255 b255

r255 g255 b255

Web/Hex: #e36f1e

Web/Hex: #000000

Web/Hex: #000000

Web/Hex: #ffffff

Web/Hex: #ffffff

PMS 159Cc0 m66 y100 k7

c0 m0 y0 k100

c0 m0 y0 k100

c0 m0 y0 k0

c0 m0 y0 k0

r0 g155 b223

Web/Hex: #009bdf

PMS 2925Cc76 m24 y0 k0

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FONT USAGE “irisVeneerTwo” is our main brand font and typifies our “rough with the smooth” visual approach. It’s for headlines only, so don’t use it in long sentences. It’s meant to be bold, confident and big – so try to use it at point sizes above 32pt (ideally bigger!). It’s also best used with tighter leading (15% less than the font size, e.g. 100pt on 85pt or 0.7 in PowerPoint®).

Netto OT is for body copy. Both irisVeneerTwo and Netto OT should always be ranged left as a default. These fonts are installed on all iris machines - so there’s no excuse for not using them on all documents.

If you need to send documents to recipients outside of iris without these fonts – then PLEASE save all files as a PDF before you send. (File / Save As / Format / PDF). If you don’t know how, then please speak to your friendly, local IT professional. If that won’t work for some reason then please use Arial as the default.

PLEASE NOTE: Please do not BOLD the irisVeneerTwo font at anytime.

Headline IRIS VENEERTWO

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890:;<=>?!“”#£%&()*/@

Body Netto OT

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890:;<=>?!“”#£%&()*/@

Leading: The vertical space between each line of type.

Tracking: The space between the letters in a word.Kerning (similar to, but more specific than, tracking): The adjustment of space between two adjacent letters.

Ranged left/Left-aligned: When all the text aligns on the left side but is ragged on the right side.

All text should be justified or aligned to the left side of the text box. It can also be scaled to meet a fixed width (example below).

iris brand cheat sheet

A V

TEXT BOX

LEADING

Click this in PowerPoint to left-align text

Click this in PowerPoint to adjust leading.

Click this in PowerPoint to adjust tracking. For Veneer, choose Character Spacing Options, change spacing to ‘Condensed” by 0.1pt.

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COLOURFULWe’ve built a colour palette that allows flexibility across all of our communications. However, the primary colours should be your starting point for everything, as these work well together in any combination. (And are hard to get wrong!)

The secondary colours are there to add a bit of emphasis, when needed, and to break up the muted tonality of the primary set. We recommend you only use one of these at a time to compliment the primary set.

The tertiary colours are best used in charts and presentations when you need to highlight something. They should never be used in isolation or as the main colour in a piece of iris communication.

r99 g101 b106

r99 g101 b106

r141 g198 b63 r255 g221 b0

r95 g180 b229 r168 g168 b170

r117 g89 b143 r236 g0 b140

r195 g214 b238 r209 g208 b206

Web/Hex: #63656a

Web/Hex: #63656a

Web/Hex: #8dc63f Web/Hex: #ffdd00

Web/Hex: #5fb4e5 Web/Hex: #a8a8aa

Web/Hex: #75598f Web/Hex: #ec008c

Web/Hex: #c3d6ee Web/Hex: #d1d0ce

PMS Cool Gray 10C

PMS Cool Gray 10C

PMS 2915C PMS Cool Gray 6cPMS 2707C PMS Cool Gray 2cc0 m0 y0 k70

c0 m0 y0 k70

c50 m0 y100 k0 c0 m10 y100 k0

c57 m13 y0 k0 c0 m0 y0 k40

c63 m74 y17 k2 c0 m100 y0 k0

c22 m9 y1 k0 c0 m0 y0 k20

iris primary colours

iris secondary colours

iris concise colours

iris tertiary colours (used sparingly and only if you want to really highlight something)

r227 g111 b30

Web/Hex: #e36f1e

PMS 159Cc0 m66 y100 k7

r0 g155 b223

Web/Hex: #009bdf

PMS 2925Cc76 m24 y0 k0

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STYLE WITH CONTENTWe try to blend the rough with the smooth. Beautiful, premium looking design but with a personal, playful edge. We’ve never taken ourselves too seriously, but we are clear, bold and to the point. The 3D illustrations and the bold visual typography are meant to reflect that confidence.

Our tone is challenging and defiant. We speak in slogans and short manifestos, rather than long rambling lectures and complex rules. So when we talk, we’re encouraging, rousing and a little bit heroic. Participation

Reach & Engagement Metrics

preferenceBrand Heath & Intent

Metrics

WOM & Advocacy Metrics

Promoter scores

Leads, Sales & Share Metrics

purchase behaviour

SHOPPERS

PEOPLE

CUSTOMERS

ADVOCATES

INTEREST EASE

CONNECTIO

NSVALUE

CONSUMERCULTURECOMMUNICATIONCOMPANYCATEGORYCHANNELS

CONVICTIONCONTE

XT

CORE OFFER CHARACT

ER

THE MOTIVATING BELIEF AT THE HEART OF OUR BEHAVIO

URS

THE WAY THAT WE BEHAVE T

HAT S

ETS

US A

PART

THE

KEY

CONS

UMER

ISSU

E WE’RE HELPING TO RESOLVE

WH

AT AN

D HOW

WE DELIVER FOR PEOPLE THAT SETS US APART

PassionatePurpose

Our commitment toimproving the livesof our customers

OutcomesREAL-TIME

PERFORMANCE TRACKING

OutputsA BUSINESS GOVERNINGPASSIONATE PURPOSE

INPUTsDISCOVERIES &REVELATIONS

AN ECOLOGY OF EXTRAORDINARY IDEAS

Range of Channel Analytics

+Offline/online surveys

+Brand & Sales

Tracking


SOCIALPLATFORMS

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HOW TO USE EACH PLATFORMWe have a global twitter, YouTube and Linkedin presence that is controlled centrally. Our Facebook channel is both global and local, so we can be locally relevant and show off our unique worldwide culture.

‘Inform, influence, interact, inspire’

Interact via: @irisworldwide

Create conversations & interactions around extraordinary ideas, opinions, news, events, creative work & culture – not just ours, but from around the world.

‘Educate & Connect’

Interact via: linkedin.com/company/iris-worldwide

Profile iris as a destination for thought leadership and where the best people want to work (and stay)

We want our people’s opinions to shine through and to demonstrate the diversity and dynamism of our culture – but save any personal opinions for your own personal blog or twitter handle. Remember your views are your own, and not those of iris.

If you are posting under the iris Worldwide umbrella – don’t be negative – if you are dressing down a trend, a buzz word, an event – make it constructive, not negative.

GLOBAL PAGE:

‘Engage & Entertain’ via: facebook.com/irisworldwide

Showcase our people, culture, internal initiatives, social gatherings, best work, events and squad news – and share the best stuff from our regional teams

LOCAL PAGES:

Local culture events, recruitment / agency initiatives, local awards, local-based debate

When creating local pages please use the correct naming convention EG: iris NYC or iris MIA

‘Surprise & Delight’

Interact via: youtube.com/irisworldwide1

The very best in our extraordinary work and best in class agency reels.

Case Study reels with sensitive client details will be hidden from public view but can be sent out as links directly to stakeholders.

PLEASE NOTE:

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BRANDED PROPERTIESWe’re a busy bunch, so we have a few iris initiatives we’ve created ourselves. These are a mixture of internal and external branded entities. These are all unique to us and focused on the very different parts of who we are, and what we do.

WHERE IDEAS NEVER SLEEP

Interact via: http://www.urgentgenius.com @urgentgenius

The UG site has been celebrating the power of real time creativity and newsjacking since 2010. This is the place to find our collection of found and created content from around the globe.

Interact via: http://irisundertheinfluence.com

The Under The Influence blog is a stream of what’s influencing and inspiring our people. It’s a fusion of creativity, culture, commerce, and technology – a blend of real-time observations and insights from all around the world.

Interact via: http://irisonshow.irisnation.com

Project 72 links up our different iris offices to collaborate on solving specific client problems. One office sets the problem, the other offices then have 72 hours to respond with their best ideas. It gives us a truly global perspective – quickly.Interact via: https://www.facebook.com/

irispotential

iris Potential is our amazing graduate programme. Designed to find the best up and coming talent across a range of different departments.

Interact via: http://irisonshow.irisnation.com

iris on show (iOS) is our global creative showcase celebrating the best work submitted from around the globe. The website is one aspect, but we also have an yearly live event (and permanent installation) in our London HQ – that also involves beer.

PLEASE NOTE: The iris on show site is easily viewable inside an iris office using: http://irisonshow.irisnation.com

However, due to the confidential nature of some of this work you can’t access it from outside the office without a password and regional username: iris_us iris_asia iris_europe Password: WORK4IRIS (all caps)

Interact via: http://www.irisbunker.com

Currently based in the USofA, The Bunker is an experimental creative facility built in partnership with the Creative Circus. It knows no rules, and looks at new models, ideas and viruses to take the world by storm.

PRESENTATIONguidelines

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No two presentations are exactly the same, but we want those differences to be expressed in the actual content and voiceover.

As you can see from the sample pages on the right the template is meant to hero the content placed inside, with lots of white space. Each page broadly breaks up into a grid of 1, 2 or 3 elements. Please keep your content contained within this grid and in the defined space the template provides. A thin blue bar on the left of the page is designed to help you divide sections.

You can apply a whole range of different master slides to your layout at any point using the slide/layout or new slide buttons.

If you need to send documents externally – then PLEASE save all files as a PDF before you send (File / Save As / Format / PDF). That will keep the formatting and fonts intact. Before you save your PDF, or finish your document, one handy trick if you’re using PowerPoint® Mac 2011 is to reduce the file size. (File / Reduce File Size / then pick best for onscreen from the options / and then Save).

Please start with 16:9 wide-screen version which you’ll find in the iris templates folder installed on your dektop.

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emailSignatures

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MAC USERS

1. Your personal email signature gets all of the data from the iris contacts page. If this is out of date, please email [email protected] and IT will change it for you.

2. Email signatures are set up according to individual office location. The examples in this powerpoint were taken from an iris London outlook account. Every time you see the word London, it will be replaced with whichever office you work in. Eg, iris Singapore.

How to set up an email signature on a macYou’ll all receive an email from IT with this attachment:

Double click on this attachment

It will bring up this box

Remember, this example is taken from a London user. It will pick up whichever office you work in!

Double click on this

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This box will appear on your screen. Read through and check it’s picked up your correct location. Let it run until it says Quit in the bottom right hand corner. CLICK QUIT.

Go to outlook and open up a new email.

Click in the body of the email and then click signatures at the top.

The new signature will add itself:


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This is what your new signature should look like:

Changing details manually (optional):1. Click on Edit Signatures 2. Tick the box next to iris London 3. Edit the information on the right hand side 4. You also have the option here to remove the image if you want a smaller signature. Just highlight it and press delete.

set your signature so it shows automatically on Every email1. Click on Default Signatures 2. Select your mailbox and choose iris London

This information will change depending on which office you work in.

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PC USERS1. Your personal email signature gets all of the data from the iris contacts page. If this is out of date, please email [email protected] and IT will change it for you.

2. Email signatures are set up according to individual office location. The examples in this powerpoint were taken from an iris London outlook account. Every time you see the word London, it will be replaced with whichever office you work in. Eg, iris Singapore.

How to set up an email signature on a pcYou’ll all receive an email from IT with this attachment:

Double click on this attachment and save it to your desktop.

On your Desktop Select ‘IRIS London’. Right Click & Select Extract ALL. This will extract the file onto your desktop.

Click on extract, it shows extraction file path is desktop.


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Right click on this file on your desktop. Click the file and select ‘run with powershell’.

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This box will appear on your screen. Read through and check the contact details are correct. CLICK OK.

Go to outlook and open up a new email.

Click in the body of the email and then click signature in the toolbar.

The new signature will add itself:


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This is what your new signature should look like:

Changing details manually (optional):1. Click on signatures.. 2. Tick the box next to iris London 3. Edit the information on the left hand side

set your signature so it shows automatically on Every email1. On a New Message Window Click on signature, then Signatures 2. Select your mailbox and choose iris London

This information will change depending on which office you work in.

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StationaryGuidelines

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iris-worldwide.com

iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy

iris worldwideiris towers185 park streetlondonse1 9dy

+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

10mm MARGIN

3mm

3mm

15mm

3mm

3mm

3mm 3mm6mm

PANTONE 2925 C

PANTONE Cool Grey 10c

Netto Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Netto Regular 5pt – Legal Copy

Netto Regular 8pt – Body Copy / URL

Netto Bold 8pt – Address Name / Icons

Stroke width: 0.75pt

Rounded Cap

iris logo centre aligns with URL, and the ‘m’ of .com left aligns to the margin width, therefore

overhanging the iris logo.

Netto Bold


iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

Close up

25mm LOGO WIDTH

LETTER HEAD (REGIONAL)

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iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

10mm MARGIN

5mm

10mm 3mm

15mm

3mm

3mm 3mm6mm

PANTONE 2925 C


Netto Regular






Rounded Cap



Netto Bold


iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

Close up

25mm LOGO WIDTH

COMP SLIP - (REGIONAL)

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global creativeinnovation network

the

S A N D IEGO

ME X ICO C I T Y

MI A MI

AT L A N TA

NE W YORK

S AO PAULO

LONDONA MS T ERDA M

PA R IS S T U T TG A R T

S TOCKHOLM

MO S COW

DUBA IDEL HI

BE I J ING

S INGAPOREJA K A R TA

MEL BOURNE

S Y DNE Y

COMPLIMENT SLIPS REVERSE - DESIGN OPTIONS

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+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com



+44 20 7654 7900+44 20 7654 7901@irisworldwide

TF

iris-worldwide.com

10mm MARGINPANTONE 2925 C


Netto Regular





Netto Bold


Close up

25mm LOGO WIDTH




Rounded Cap

5mm

10mm 3mm

15mm

3mm

3mm 3mm6mm

ADDRESS LABEL - (REGIONAL)

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t

m

e

Sean Reynolds Global Creative Director

+1 (646) 257-2603 x103 +1 (347) 702-3709 / +44 (0) 7808-886635 [email protected] @23an

14mm LOGO WIDTH

15mm

4.3mm (space after, InDesign Paragraph palette)

5mm

PANTONE 2925 C


Netto Regular


Netto Bold 12pt – Employee Name

Netto Regular 10pt – Employee Position

Netto Regular 8pt – Employee details

Netto Regular 7pt – Icon Text

Netto Regular 6.5pt – Address

Netto Bold


BUSINESS CARDS

Twitter handle is optional. Can be either a personal handle (preferred) or the iris global one - @irisworldwide

Please note - Your views are your own, and not those of iris. So if featuring your own, please tweet responsibly.

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APAC EUROPE

SOUTH/CENTRAL AMERICA

global creativeinnovation network

the

iris worldwide185 Park Street, London, SE1 9DY iris-worldwide.com



iris worldwideavenida engenheiro luís carlos berrini, 1091, 4th floor brooklin, são paulo, 04571-010, brazil iris-worldwide.com

BUSINESS CARDS REVERSE DESIGN OPTIONS

NORTH AMERICA

iris worldwide632 broadway, 5th floor, new york, ny 10012, usa iris-worldwide.com

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Anything new, that’s not based on one of the existing templates, will need to be seen and signed off by the brand team. This includes internal, external, digital, print, AV – in fact anything that holds our logo. You can contact them at:

[email protected]

But before you start, or show stuff to anyone, take a couple of minutes to run through the guidelines and make sure you’ve covered everything.

You can find these guidelines, fonts, logos, PowerPoint® templates and basically the answers to almost all of life’s questions on your local ‘Transport’ server (or equivalent) – if you don’t have access, please ask the kind people in IT.

And if you’re still lost, then email the brand team: [email protected]

Download - iris brand guidelines 2014

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