11
Intro to Social MediaHow to Make it Work for You
22
What is social media?Some definitions:• Virtual platforms for interaction, engagement and
networking where individuals can share “content, opinions, insights, experiences, perspectives and media themselves.”
• Communication channels that are focused on the relationships, conversations and collaborations between two or more people.
Source: Howard Greenstein (Harbrooke Group), Social Media Strategist
33
What is social media?Social Media Classification:1. Social Networks
2. Blogs/Microblogs
3. Collaboration Sites
44
What is Social Media?Social Media Classification:4. Media Content Sharing
5. Social Bookmarking
6. Review Sites
55
What is Social Media?Social Media Breakdown:Facebook • Users: 845+ million users• Best for: Interacting on a more personal level with
contacts• What to share: Status updates, photos/videos, blog
posts, Q&As• Timeline: Tell your virtual story through photos,
friendships and personal milestones
Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/
66
What is Social Media?Social Media Breakdown:Twitter• Users: 140 million users tweet on average 340
million tweets per day• Best for: Short updates; monitoring conversations• What to share: Links to content, hashtags (#),
questions and conversations • Hashtags: Use the “#” symbol to mark
keywords/topics
Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/
77
What is Social Media?Social Media Breakdown:LinkedIn • Users: 150+ million users • Best for: Developing professional connections;
showcasing accomplishments• What to share: Relevant content to connections or
group members• Groups: Create/join discussions about your industry
Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/
88
What is Social Media?Social Media Breakdown:Google+• Users: 100+ million users, Avg. 625,000 daily users• Best for: Starting conversations and including those
in your “circle”• What to share: Photos/video, blog posts, and links• Circles: Organize contacts into groups and target
your messages to specific contacts separately
Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/
99
Why Social Media MattersGrowth and Popularity:
Source: Search Engine Journal, http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
1010
Why Social Media MattersGrowth and Popularity:• 70%+ of building industry professionals use social
media tools for business purposes at least once every few months
• More than 15% use social media daily
• LinkedIn (52.9%) and Facebook (42.2%) are the most popular networks among building professionals
Source: Professional Builder survey, July 2011
1111
Why Social Media MattersNetworking without Borders:• Opportunity to create a “virtual rolodex” that extends
well beyond your personal network of friends, family and coworkers
• Ability to engage in (or create) an online community that gives you access to individuals (or businesses) with similar interests
• Means to supplement face-to-face interactions anytime, anywhere
Join the DiscussionHow to Join LinkedIn
Join the DiscussionCustomizing Your Profile
Join the DiscussionCustomizing Your Profile
Join the DiscussionCustomizing Your Profile
Join the DiscussionCustomizing Your Profile
Join the DiscussionCustomizing Your Profile
Join the DiscussionCustomizing Your Profile
Join the DiscussionCustomizing Your Profile
Join the DiscussionHow to Add Connections
Join the DiscussionHow to Join Groups
Join the DiscussionHow to Start Your Own Discussions
Join the DiscussionHow to Participate in Discussions
Join the DiscussionHow to Add Connections from Groups
2525
Join the DiscussionWhat We’re Talking About:• Building Information Modeling (BIM)• Daylighting• Tornado Hazard Mitigation• Conference Travel Arrangements
What We’re Going to Talk About:• Conference keynote speaker Michael Collins• FTC Green Guides• NFRC IVP
2626
Questions? Sam SinkhornAAMA’s Communications CoordinatorE: [email protected]: 847.303.5858 x224