INTRO TO SOCIAL MEDIAWHAT IS SOCIAL MEDIA & WHY IS IMPORTANT TO OUR BUSINESS

What is social media?

Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Source: Wikipedia

What is social media?There are literally thousands of social media sites on the internet. If you are new to social media it is easy to feel lost and confused in a foreign land!

What is social media:

1. Content created by people

2. Shift in how people discover

3. Connection to form relationships

What is social media?If you look at it from a broad view, social media is quite simple.

There are 4 basic types of social media.

•Networking – LinkedIn, Facebook, Twitter, MySpace

•Information – Wikipedia, Digg, Blogs, Forums

•Multi-Media – YouTube, Pandora, Flicker, Slide Share

•Bookmarking – Del.icio.us, StubleUpon, Mixx

What is social media?If you look at it from a broad view, social media is quite simple.

There are 4 basic types of social media.

•Networking – LinkedIn, Facebook, Twitter, MySpace

•Information – Wikipedia, Digg, Blogs, Forums

•Multi-Media – YouTube, Pandora, Flicker, Slide Share

•Bookmarking – Del.icio.us, StubleUpon, Mixx

What is social media?Networking

Think of it as an internet based community similar to the real life communities of people you live amongst, where you work or an organization you belong to. Narrow to broad.

LubbockTexasUnited States

Copy CraftPrinting IndustryBusiness

Lions ClubFraternal OrganizationNon-Profit

What is social media?Networking

We can look at online communities in a similar fashion!

Pages / GroupsFriendsFacebook

What is social media?

Before we can move to the smaller circles we have to be part of the largest circle.

The black line represents a barrier… i.e. Membership.

Once inside the barrier we can move in and out of the 2nd circle with little interference.

To move into the 3rd circle usually requires approval by members or moderators.

Networking

What is social media?If you look at it from a broad view, social media is quite simple.

There are 4 basic types of social media.

•Networking – LinkedIn, Facebook, Twitter, MySpace

•Information – Wikipedia, Digg, Blogs, Forums

•Multi-Media – YouTube, Pandora, Flicker, Slide Share

•Bookmarking – Del.icio.us, StubleUpon, Mixx

What is social media?

What is social media?Information

Similar to news (Fox News, CNN, NBC) or reference (Encyclopedia.com) sites except the content is user submitted and is often open to interpretation, opinion or editorial. After registering for membership on the larger sites (Wikipedia, Digg, Yahoo! Buzz) anyone is allowed to freely add new content and sometimes edit existing content without approval or moderation.

Blogs are typically one-sided heavy on content. One person or a group of like minded people publish content. Most blogs are open to viewing, reading and commenting on by the public.

Forums are part information and part commentary. They are ongoing conversations about a certain topics. Normally locked to public viewing and require membership to read and post.

What is social media?If you look at it from a broad view, social media is quite simple.

There are 4 basic types of social media.

•Networking – LinkedIn, Facebook, Twitter, MySpace

•Information – Wikipedia, Digg, Blogs, Forums

•Multi-Media – YouTube, Pandora, Flicker, Slide Share

•Bookmarking – Del.icio.us, StubleUpon, Mixx

What is social media?Multi-Media

Rather than sharing text or static information site like YouTube, Flicker, Pandora and Slide Share allow the sharing of video, audio, slide-shows, or other multi-media items. Due to these sites storage capacity, often at no cost, many people use these sites as a place to store or host information.

Multi-media social sites are often used with or in support of the other types of social media sites. Example – http://www.youtube.com/copycraft

What is social media?If you look at it from a broad view, social media is quite simple.

There are 4 basic types of social media.

•Networking – LinkedIn, Facebook, Twitter, MySpace

•Information – Wikipedia, Digg, Blogs, Forums

•Multi-Media – YouTube, Pandora, Flicker, Slide Share

•Bookmarking – Del.icio.us, StubleUpon, Mixx

What is social media?Bookmarking

BrowserBookmarks Internet / Social

Bookmarks

What is social media?Bookmarking

Similar to using your bookmarks in your browser, social bookmarking provides easy access to websites you find useful or commonly use. Most often used to reference a site you want to remember for later or have the ability to find from any computer that has an internet connection.

Rather than posting a full article or content from a website, social bookmarking allows you to simply provide a link and a brief review or description to a specific URL.

Social bookmarking is often considered a “popularity contest.” The more often a URL is bookmarked the better chance that URL will be viewed as popular by others.

What is social media?How does this help me grow my business?

1. Improves “instant” communication with your clients.

2. Opens up and provides a platform for an ongoing dialogue between you and your clients.

3. Allows you to connect with new clients through non-traditional sources.

4. Improves Copy Craft’s web traffic and inbound links. Improving web traffic and inbound links are two key ingredients in getting promoted to the top of search results in Google and other search engines.

What is social media?IT IS ABOUT RELATIONSHIPS

IT IS ABOUT GROWING TRAFFIC & BUILIDING LINKS

IT IS ABOUT TELLING OUR STORY / BUILDING OUR BRAND

IT IS ABOUT LISTENING TO OUR CLIENTS

What is social media?Social Media Sites & Applications We Are Currently Using

INTRO TO SOCIAL MEDIAWHAT IS SOCIAL MEDIA & WHY IS IMPORTANT TO OUR BUSINESS