Introduction toSocial Media

#InternetMarketing @AngelaBelford

Definition• About.com – Media is an instrument on communication, like a newspaper or a radio, so social media

would be a social instrument of communication• Brian Solis – Social Media is the democratization of information, transforming people from content readers

into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers

• CubixDev - Social Media is the new term for socialising online. It allows people to freely interact with each other online where-ever they are and whenever they want

• Daily Blog Tips - Social media are the various forms of user generated content and the collection of websites and applications that enables people to interact and share information online

• Duct Tape Marketing – Social media is the use of technology combined with social interaction to create or co-create value

• Fresh Networks – Social media is people having conversations online. These conversations can take a variety of forms; for example, blogs and comments or photo sharing

• Get a Social Boost – Digital word of mouth• Harish Dabasia – Social media is people having conversations online• Health is Social – Social Media is the meeting place between people and technology• Hudson Horizons – Social Media is often used as another term for user-generated content• iContact - An umbrella term that defines the various activities that integrate technology, social interaction,

and the construction of words and pictures

Definition• Investopedia – Internet-based software and interfaces that allow individuals to interact with one another,

exchanging details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thought

• Just Ask Kim – Social media is any media form that displays itself to an open public and encourages interaction between the host and all observers

• Kyle David Group – Social media is the technological path of least resistance for two-way communication and distribution through a large audience who would otherwise be unconnected if it were not for the technological medium

• Luke Hayes – Social media is a group of Internet-based applications that allow the creation and exchange of user generated content. This content is then shared through social interaction

• Mahalo - Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content

• Michelle Digital – Social media is life online• One Zero One – Social Media, by definition, is the collection of strategies, practices and tools for

communicating, creating, sharing and discussing news, information and other media online• Online Schools – Social media is technically a means for social interaction through the web• Optimize Your Web Presence – Social media are online venues, such as social networking sites, blogs and

wikis that enable people to store and share information called content, such as text, pictures, video and links

Definition• Orange Soda – Social media is about interacting with and sharing information with others online• ProPR – Social media are online communications in which individuals shift fluidly and flexibly between the

role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests

• Radian6 - Social media is game changing, not a closed system, not just another media, transparent, more than blogs, decentralized and real-time and measurable

• Relationship Economy – Social media is communications• Search Engine Land – Social media itself is a catch-all term for sites that may provide radically different

social actions• Tech ER – Media is an instrument of communication, like a newspaper or a radio, so social media would be

a social instrument of communication• The Financial Brand – Social media isn’t about the media, it’s about being social• Tjongolongo - Social Media is word of mouth on steroids• Web1Marketing - Social Media consists of media that support and encourage social interaction among

user• Wikipedia - Social media are media for social interaction, using highly accessible and scalable publishing

techniques• WiseGeek - Social media mainly consists of user-generated Internet content

What do you think?

• What is social media?

Old Media

• Newspaper• Television• Radio• Billboard

Platforms for delivering ads to an audience

New Media

• Web-Logs -> Blogs• Podcasts • User generated content– Twitter, – YouTube – other variants of online video and microblogging

distribution.

Social Media

• Social Media incorporates New Media and Social Networking sites

• Social media encourages 2 way communication.

Lists of social media sites

• FaceBook• Twitter• LinkedIN• Pinterest• What else???

#InternetMarketing @AngelaBelford

Lists of social media sitesARTS: ArtSlant deviantART Humble Voice – Art, music, video, photography imeem – Music, videos, photos MyArtInfo

PhotographyVoter Virb – Music, art, fashion, film and more BOOKMARKING: AllMyFavorites Backflip Blinkbits Blinklist Blogmarks Blummy BuddyMarks BookmarkTracker

ChangeToLink Chipmark del.icio.us De.lirio.us Diigo Dogear Favoritoo Feedmarker Foxmarks FreeLink Furl GiveALink Hyperlinkomatic iKeepBookmarks Jack of All Links Lilisto LinkaGoGo Linkatopia Linkroll List Mixer Lycos iQ Mister Wong Mobilicio.us MyBookmarks MyHq Mylinkvault MyPip My Stuff (from Ask) MyVmarks Namakkal Netvouz Online Bookmark Manager OnlyWire Oyax Shadows Simpy SiteBar SiteJot Snipit Socializer StartAid Stufflinker Sync2it SyncOne Turboclip Windows Live Favorites WireFan Zurpy

CARS AND AUTO: AutoSpies Boompa Car Community CarDomain Motorpulse CONNECTING WITH FRIENDS: Classmates ConnectU Friends Reunited Graduates Meetup MyYearbook Reunion SKOUT CONSUMER REVIEWS: Cork’d – Wine reviews Chowhound – Food Epinions RateItAll Yelp COOKING/FOOD All Recipes Barmano Bake Space Epicurious Community Family Oven FohBoh – Restaurant network

Kitchen Bug MyDish Nibbledish Recipe Key Recipezaar Sharecipe Tasty Planner We Eatt WineLifeToday – Wine CULTURES/FOREIGN LANGUAGES: Acelerame – Spanish (cars) Amina – Chechen Republic Black Planet – African

American ClubGh – Ghana Hyves – Dutch IRC Galleria – Finland iWiW – Hungary IndianPad LunarStorm – Sweden MiGente – Latino Mixi – Japan Nexopia – Canada Playahead – Sweden Scoopeo – French StudiVZ – German students Wamba – Spanish social network Yigg – German

DATING: Bachelor Place Chemistry Crush or Flush Cupid’s Lab Flirtomatic LoveandFriends OkCupid SpeedDate WooMe EDUCATION/BOOKS: BookCrossing Bookins BookMooch BookSwim Carmun Citeulike Connect via Books Curriki - for

teachers Good Reads LibraryThing PaperBackSwap qoolsqool Read It Swap It Shelfari We The Teachers

#InternetMarketing @AngelaBelford

EVENT PLANNING Socializr Zoji FAMILY: Amiglia Babbiz CafeMom Eons Family 2.0 Family Den Famiva Geni Genoom GreatSchools – Parents review

schools Kinzin MomJunction MothersClick Moxie Moms MyFamily.com Parentography TheFamilyPost WebBiographies

FASHION/CLOTHING: 2Threads Chictini Fashionising Fashion Network Metro Friendly Movmnt My Kids Fashion Springleap – T-shirts StyleCaster Community Stylehive StyleHop StyleMob Threadless – T-shirts Us Trendy

FINANCE: Tip’d GAMES: Gaia – Games and anime Game Diggity GuildCafe WeeWorld

GENERAL NETWORKING: AIM Pages Badoo Bebo CyWorld EarthFrisk ECpod Facebook Faves Friendster Grono Hi5 iBritz LiveJournal Lovento Multiply MySpace MyWebProfile NetFriendships Netlog Orkut Passado Plaxo Skyrock Tagged Tribe Trig Windows Live Spaces Yahoo! 360 Zaadz

HEALTH/MEDICAL: DailyStrength DrConnected Health Ranker icarecafe MyPharmaNote Sanewire – recovery Sermo – Doctors Walker Tracker Who is Sick?

KIDS: imbee KidLinks INTERNET MARKETING: Gooruze PlugIM Sphinn

LINK/WEBSITE SHARING: Ensiting Faves StumbleUpon TagTooga Trailfire

MICROBLOGGING/IM/MOBILE: BeeMood Feecle – Japanese FlickIM Frazr – German and French IMified Jaiku Komoo –

Chinese loopt mbuzzy Numpa – Dutch Pownce Radar Robisz – Polish Rummble Twitter Zannel MOVIES: Filmcrave Reelempire MUSIC: 10Tune Buzznet Fuzz JamNow Jango Last.fm MOG Purevolume Soundpedia thesixtyone

Lists of social media sites

#InternetMarketing @AngelaBelford

Lists of social media sitesNEWS: Blog Engage Blogg-Buzz BloggingZoom BlogsVine BookmarkUs.net BuzzFlash Content Pop Digg Fark

Hubdub Mad or Love Mixx NewsCloud NewsHeat – Politics Newsvine NowPublic Plime Propeller RawSugar Reddit Shoutwire Stirr’d Up Tagza Wobblog Zoomit (Canada)

PETS: Catster Dogster Fuzzster MyCatSpace MyDogSpace PetSide PetZume Pikapet UnitedDogs PHOTO SHARING: eSnips Flickr Fotki Fotolog Linkinn My Opera Photbucket Picli Tagmee Text America ZoomrPHOTOGRAPHY: MyShutterspace Photography Mentor Photography Network Picture Social Shutterate

Shutter Social POLITICS: Carnival of Politics POP CULTURE: Lipstick – Celebrity Showhype PROFESSIONAL: APSense Biznik CitiAlly Cofoundr – Entrepreneurial CompanyLoop DoMyStuff Doostang

Ecademy Fast Pitch JASEzone KillerStartups Konnects Lawyrs LinkedIn MeetIn MyCareer.ge Naymes NetHooks Ryze Small Business Brief StartupNation – Entrepreneurial Startupping – Internet entrepreneurs Synergy Street – Entrepreneurial Tapped In – Educational professionals Upspring Venture Capital Network Xing Ziggs

REAL ESTATE: Puurple Trulia Zillow RELIGIOUS: Blessedit GospelShout MyChurch Tangle – video sharing Xianz SHOPPING: AgentB BiddingBuddies – For Ebay members Deal Comet Dealigg Iliketotallyloveit Judy’s Book

OSoYou ThisNext Yub Zebo

#InternetMarketing @AngelaBelford

Lists of social media sitesSOCIAL ACTION: Care2 – Social Issues/Humanities Hugg – Environmental Planet Change – Environmental

TakingITGlobal SPORTS: Armchair GM Ballhype eFans FanNation Fanspot GymMeet KeeCricket Joga – Soccer (Football)

Prep Champs ScoreGuru SportsFlip Sportsvite Takkle – high school sports SportsCast Strands TECHNOLOGY: Design Bump – Web/graphic design Design Float – Web/graphic design DesignRelated

DevelopersNiche DNHour – Domain Name News DotNetKicks Dzone – Developers Earner’s Club – Internet Marketing Hacker News Hosting Bookmarks Pixel Groovy – Web design Slashdot Tweako SWiK – Open source software WPscoop – WordPress

TEEN: eCRUSH eSpintheBottle Piczo Profile Heaven Sconex Student.com Stardoll Teenwag TRAVEL: Couch Surfing EveryTrail – GPS GeckoGo Groople Gusto TravBuddy Travellerspoint TrekCafe

Trip Advisor TripUp WAYN Woophy VIDEO SHARING: Broadcaster Panjea Revver Tubearoo Viddler Video Bomb Video Sift Vimby Xillian TV YouTube WOMEN: Kirtsy PNN SurgarLoving

#InternetMarketing @AngelaBelford

Lists of social media sitesMISCELLANEOUS: 9rules 43 Things – Goal sharing Beautiful Society – List and vote for your favorite things

Clip Clip ChickAdvisor Clipmarks Clipstar Clubnet UK – clubbing Consumating Dandelife – A social biography network Dawdle – Auction Daytipper – Tips and tutorials Digglicious DigStock – Financial DontStayIn – Clubbing EnergyPeopleConnect Experience Project – Share Life Experiences Faceparty – “The biggest party on Earth” Fazed Faqqly – Community of questions and answers Ficlets – Collaborative writing Flixster – Movies Freagle Gather Global Voices GoLark – Events and activities GreekStrength – fraternities and sororities Hypediss I Am Bored Jambo JetEye LinkFilter Listible Match A Dream Neighborrow – Borrowing and sharing Ning – Create your own network Outside.in – local news Product Clash – Product reviews Prosper – People to people lending Recruiting.com Scoop.at – Austria Searchles SEO Tagg Shared Confession – Secrets Spout – Films Squidoo StoryLink – Screen Writers Sydney Networkers Tipstrs – Tips and tutorials Tribe Truemors Value Investing News – Financial Vampire Freaks Velospace – Bicycles WeGame – Video games Wists

#Internet Marketing@AngelaBelford

Social Media Users 2012

Who uses social media??

#Internet Marketing@AngelaBelford

Reaching an older crowd

• 55% of Twitter users are 35 or older.• 63% of Pinterest users are 35 or older.• 65% of FaceBook users are 35 or older.• 79% of LinkedIn users are 35 or older.

#Internet Marketing@AngelaBelford

#Internet Marketing@AngelaBelford

#Internet Marketing@AngelaBelford

Twitter Terminology

• @AngelaBelford– @denotes the user’s Twitter ID

• Tweets – Status Updates

• Re-Tweets - RT– Send someone else’s status updates

• Direct Message – DM– Private message (the person must be following

you)

Twitter Terminology

• Follower– Similar to FaceBook friends, but can be one way

• Hashtag – Use a number sign– #InternetMarketing– #AwkwardUsed to search for other conversations related to

the word with the pound sign

#Internet Marketing@AngelaBelford

FaceBook Terminology

• Profile– Individuals protected by username and password– Friends must accept your invitation

• Page– Business information: open to search engines– Likes not friends

• September 26, 2006 – Date FaceBook became public