Download - Internship at levis
Internship at Levi’s
ANURAGM.DES 3RD SEMROLL NO. 5
1857: Levis Strauss and Nevada Tailor Jacob Davis receive a US Patent to make men’s denim “waist overalls” with copper rivets. These pants later became known as blue jeans.
1908: The Two Horse label is Registered in many countries worldwide in the early 20th century, including Japan.
1918 : LS&CO. created its first product of women called “Freedom Alls”2005 : Levis opens the first Levis Girls Store in the world in Hong Kong.2007 : Levis Curve ID is launched- new custom fitted jeans for women in all premiere stores2011 : Levis launched its Water < less denim in the market.
HISTORY OF LEVI’S
The products of Levis Strauss & Co are sold under three brands:
LEVIS STRAUSS
LEVIS DOCKERS
LEVIS SIGNATURE
WATER < LESS
LEVIS CURVE ID
THE FOUR TOUCH POINTS
TASK 1 Location: levi's store, South Ex
Levis south ex store South Extn.
SECOND FLOOR
FIRST FLOOR
GRUND FLOOR
Red Format - Dlf Select City Walk, Saket
Levis Black Format store
Levis store dwarka Levis store Rajouri garden
Jhinri Format (Ambience mall, Gurgaon)
VISUAL MERCHANDISING
Mannequins
Lights
Nesting Table GRILLL
T-STAND
D BAR
Communication Board / Size Tags
Panels/Shelves
Merchandise display on wall
TASK 2
arrangement of merchandise
Fold properly and then Piled, Colour blocking
Size tags
Communication boards and headers
Ratio of merchandise
Front arm
BEFORE AFTER
TASK 3
Old black format
Renovation of store – changing to Gols format
Mannequin set up window display
Focal Point and Nesting table
History wall/Levi’s Heritage