Download - Internet World 2012
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The difference with a
Semantic CMS
www.webnodes.com
Internet World - 2012
Ole GulbrandsenCTO [email protected]
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A Semantic CMS improves:
1. Visibility & search engines optimization2. Articulation of your value proposition3. Mobile & multichannel publishing4. Integration with other systems5. How you expose and share your data
www.webnodes.comOle Gulbrandsen – [email protected]
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Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Semantic CMS systems
www.webnodes.comOle Gulbrandsen – [email protected]
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Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured CMS systems
www.webnodes.comOle Gulbrandsen – [email protected]
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A «web of documents»...
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A «web of documents»...
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But there are challenges...
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Searches are inaccurate
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Tree based navigation is limiting
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from a «web of documents»...
...to a «web of data»
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Challenges with a «web of data»
1. Normal CMS systems cannot be used for these kind of websites as they are too page oriented
2. Solutions are therefore custom made and expensive
3. Each solution has its own data format
4. Integration is hard
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How do we overcome this?...
a common standard for structured data
on the web
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Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured CMS systems
www.webnodes.comOle Gulbrandsen – [email protected]
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«The Semantic Web»
The Semantic Web is a "web of data" that enables machines to understand the semantics, or the meaning, of information on the Web.
Source: Wikipedia
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Internet technologies
SOURCE: Radar Networks & Nova Spivack
Semantic technologies are key to the future web…
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semantic databases in webnodes
HTMLPAGES
Data endpoints
semantic search in webnodes
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Semantic tags give content meaning
Producer
Reseller
Review
Author
ProducerReseller
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[Red]text[Image]
240x130px
[Blue]text
[Bold]text
[H1]text
[Black]text
Without semantic tags
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PriceProduct Image
Phone Color
StockStatus
ProductName
Currency
With semantic tags
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Without semantic tagsThe search result is inaccurate
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With semantic tags
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Reviews
People
Events
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www.schema.org
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semantic databases in webnodes
Data endpoints
HTMLPAGES
semantic search in webnodes
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Wikipedia -> DBpedia
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Mash-ups and content merging
• Webnodes• DBPedia• Weather• Events• Air traffic• Car statistics• ++
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2007
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2008
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2009
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Why are not everyone implementing the Semantic Web?
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...most websites are based on Content Management Systems...
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Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Semantic CMS systems
www.webnodes.comOle Gulbrandsen – [email protected]
![Page 43: Internet World 2012](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54418ae4b1af9ffb4b8b474f/html5/thumbnails/43.jpg)
The challenges with CMS systems
CMS HTMLPAGES
End users
Other systems
EXPENSIVECUSTOMBUILT
SYSTEMS
EXPENSIVECUSTOM
BUILTSYSTEMS
Structured Data
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The difference with a Semantic CMS
CMS HTMLPAGES
End users
Other systems
EXPENSIVECUSTOMBUILT
SYSTEMS
EXPENSIVECUSTOM
BUILTSYSTEMS
Structured Data
SemanticCMS
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Semantic CMS
DataEndpoints
SPARQLRDF
OData
Desktop Browsers
Semantic Searches schema.org
Mobiles & Tablets
Other applications
HTMLPAGES
Semantic TagsSemantic database
SQL DatabaseORM SystemsTripletstore
Semantic CMS
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• http://demo.webnodes.com/ • http://www.reddbarna.no Odata
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Ecobox project database
ODataEndpoint
NORWEGIAN STATE HOUSING BANK
GOVERMENTAL INITIATIVE ABOUTENERGY EFFICIENT HEATING
FURTHER CONNECTING TO 13 OTHER WEBSITES
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To summarize...
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Benefits with a Semantic CMS:
1. Visibility & search engines optimization2. Articulation of your value proposition3. Mobile & multichannel publishing4. Integration with other systems5. How you expose and share your data
www.webnodes.comOle Gulbrandsen – [email protected]
Visit us at E7049!
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The value of structured data in your CMS
HTMLPAGES
HTMLPAGES
Semantic Search
Normal CMS
OData Mobiles etc.
RDF
Structured Data
Structured Data Semantic CMS
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Webnodes has created a Semantic CMS, enabling smaller enterprises to benefit
from the Semantic Web as well…