INTER NATI O NAL SUM M IT5 and 6 October 2015 in Cologne, Germany
AUGMENTED REALITY in the Automotive Industry
Simultaneous Translation: German <> English
Main Topics will be:� AR from production to sale� Wearables: Efficiency increase and usage� AR for process optimization� Instruction and documentation� Future sales with AR
The first and
only conference
focused on AR
in the automotive
industry Network, exchange and
get new insights from AR experts
from leading companies
©Ro
bert
Bos
ch G
mbH
Listen to presentations by e.g.:
Advisory Board: Target Group of this conference:CEOs, Managing Directors, Technical Directors, Operations Managers, Project Managers and Executives in the automotive manufacturing and supplier industries, dealing with: Business Development Design Engineering Production Maintenance / Service Marketing Sales Aftermarket
Meet also representatives from: Content Providers Hard- and Software Providers Consultancies Research Institutions
EUROFORUM INTERNATIONAL SUMMIT
Prof. Gerrit Meixner, Director at Usability andInteraction Technology Laboratory (UniTyLab), Heilbronn University
Jürgen Lumera, Director Global TIS Productmanagement and Innovation, Bosch Automotive Service Solutions GmbH
Stefan Krilla, Head of International Catalogue Management & Product Placement, Volkswagen AG
Oliver Vogt, Head of Design, Semcon München GmbH
©Ro
bert
Bos
ch G
mbH
FIRST DAY, MONDAY, 5 OCTOBER 2015
PROGRAMME
9.00 Registration 9.30 Welcome address by EUROFORUM and the chairman
Prof. Gerrit Meixner, Director at Usability and
Interaction Technology Laboratory (UniTyLab), Heilbronn University
9.45Digital Transformation @ Mercedes-Benz Vans Virtual Reality (Powerwall, Cave, VR glasses), Mixed Reality, Augmented Reality (tablets, smartphones) in the development process, production and salesDr Lina Longhitano, Manager Support CarIT and New Technologies,
Virtuelles Fahrzeug MB Vans & Innovationsmanagement, Daimler AG
10.15Putting wearable displays to work in the enterprise Some myths and realities of wearable technologies The right wearable device for the Job An outlook to the future
Dr Matthias Ziegler, Emerging Technology Innovation Lead ASG,
Accenture GmbH
10.45How to introduce AR into your complete product portfolio and lifecycle? Applying AR in a large scale – what does it mean? What are the challenges to introduce AR into an existing process?
How to overcome those challenges? Where to apply AR to gain maximum benefit?
Jürgen Lumera, Director Global TIS Productmanagement and
Innovation, Bosch Automotive Service Solutions GmbH
11.15 Q&A11.45 Networking break
12.15Wearables – how they improve cars, enabling new features and new designs Enable safety Eyes on road Leisure
Ashutosh Tomar, Principal Engineer Technical Strategy,
Jaguar Land Rover
12.45Augmented reality for design and engineering Demonstration of high-quality models Bleeding edge when it comes to shading and texturing Interface design for navigation and configuration
Oliver Vogt, Head of Design, Semcon München GmbH
1.15 Q&A1.30 Networking lunch
2.45Augmented reality in the vehicle integration AR for hardware verification, e.g. body components AR at mock-up installation Optimizing wiring harness routing with AR Technical layout of bowden cables with AR
Hermann Groß, Teamleader Vehicle Integration, Adam Opel AG
3.15Model driven tracking processes, target-performance comparison and calibration procedure for head-mounted displays Computer vision based test methods Use of range cameras See-Through Displays
Dr Ulrich Bockholt, Head of “Virtual and Augmented Reality“,
Fraunhofer Institute for Computer Graphics Research IGD
3.45Job instruction and documentation in the AUDI A8 production line using SmartGlasses Functional testing and initial vehicle start-up supported with SmartGlasses
Mobile maintenance and calibration guided with SmartGlasses Potential of SmartGlasses for supporting workers
Sebastian Rauh M.Sc., Research Associate, Heilbronn University
4.15 Q&A
4.45 EXPERTS CORNER: Meet the experts in a quiet atmosphere to ask your personal questions or deepen the discussion!
5.15 Efficiency increase with SmartGlasses in logistics – Insights into practical deployment of xPick SmartGlasses in logistics Pick-by-vision projects Value add of wearable computing technology
Dr Hendrik Witt, CEO, Ubimax GmbH
5.45Augmented reality in the automotive industry – a new tool to optimize processes State of the art: where do we stand technologically Practical use cases in the automotive industry – maintenance, prototyping, assembly, and sales support
Benefits and ROIThomas Perpère, Director Commercial & Marketing,
Sebastian Knödel, Technical Director, Diotasoft S.A.S
6.15 Q&A6.30 End of the first conference day
7.00 Evening event: EUROFORUM invites you to a get together in a relaxed atmosphere to deepen your con-versations and make new contacts.
SECOND DAY, TUESDAY, 6 OCTOBER 2015
8.30360° virtual testdrive Visualisation of light with rayfiles Virtual test run with 360° video Presentation with Oculus Rift
Martin Wink, Business Development Manager VR, AR and App’s,
Feynsinn – EDAG Production Solutions GmbH & Co. KG
9.00A customer live experience at the point of sale with Volkswagen seeMore (strategic approach) Building the bridge between print and digital Using newest augmented reality technology for a real customer live experience
Generating leads by using an integrated dealer search Raising awareness by implementing social media functionalityStefan Krilla, Head of International Catalogue Management &
Product Placement, Volkswagen AG
Clemens Kirner, CEO, card emotion
9.30Learn, Share and Do – Agile augmented reality for training and services Fast content creation Digitalization of expertise Knowledge transfer with augmented reality Agile deployment of AR
Prof. Didier Stricker, Augmented Vision,
German Research Center for Artificial Intelligence GmbH
10.00 Q&A10.30 Networking break
11.00Qualcomm Vuforia is driving augmentedreality into the future
N.N., Qualcomm Vuforia
11.30Automotive future sales – Impact of ”new technologies“ Challenge in the automotive marketing/sales sector How will augmented/virtual reality influence the marketing/sales processes
What can we expect for automotive future salesArchontis Moldavanidis, Senior Manager, MHP – A Porsche Company
12.00 Q & A12.30 Networking Lunch
1.30 ROUND TABLE SESSION Join in the discussions at hosted theme-tables. Write, draw or sketch your thoughts and ideas. Switch between theme-tables – take your ideas forward!
INTERACTIVE: get involved and discuss topical issues with industry colleagues
CREATIVE: new ideas and approaches – shared know -ledge for a wider perspective
INNOVATIVE: the future at a glance – developing ideas with other experts
2.30 Networking Break
2.45Harman’s Augmented Navigation Platform – The Convergence of in-car Navigation and ADAS Immersive driver information system with embedded computing power and modern algorithms
Intelligent Systems and natural user interfaces Seamless and reliable experience for drivers
Alon Atsmon, VP Technology Strategy, Harman International
SPOTLIGHT SESSION3.15This could be your speaker slot!This speaker slot is an ideal opportunity to present in front of the participants of the conference your latest product or service. If you are interested please contact us.
3.45 Q&A4.00 End of the conference
topical issues with industry colleagues
ww
w.e
urof
orum
.de/
augm
ente
d
AUGMENTED REALITY in the Automotive Industry
INFOLINE
+49 (0)2 11.96 86–39 01For further information please contact:
CUSTOMER SERVICE AND REGISTRATION
Jeremy JungmannPhone: +49 (0) 211.96 86–39 [email protected]
SPONSORING AND EXHIBITION
Mahmut ElçinSales ManagerPhone: +43 1 581 [email protected]
CONCEPT AND CONTENT
Gül YeșilyurtSenior Conference [email protected]
Prof. Gerrit Meixner, Director at Usability andInteraction Technology Laboratory (UniTyLab), Heilbronn University
Dr Ulrich Bockholt, Head of “Virtual and Augmented Reality“,Fraunhofer Institute for Computer Graphics Research IGD
Clemens Kirner, CEO, card emotion
Dr Lina Longhitano, Manager Support CarIT and New Technologies, Virtuelles Fahrzeug MB Vans & Innovationsmanagement, Daimler AG
Sebastian Rauh M.Sc., Research Associate, Heilbronn University
Prof. Didier Stricker, Augmented Vision,German Research Center for Artificial Intelligence GmbH
Dr Matthias Ziegler, Emerging Technology Innovation Lead ASG, Accenture GmbH
Dr Hendrik Witt, CEO, Ubimax GmbH
Alon Atsmon,VP Technology Strategy, Harman International
Archontis Moldavanidis, Senior Manager,MHP – A Porsche Company
Jürgen Lumera, Director Global TIS Productmanagement and Innovation, Bosch Automotive Service Solutions GmbH
Thomas Perpère, Director Commercial & Marketing, Diotasoft S.A.S
Ashutosh Tomar, Principal Engineer Technical Strategy,Jaguar Land Rover
Sebastian Knödel, Technical Director, Diotasoft S.A.S
Oliver Vogt, Head of Design, Semcon München GmbH
Martin Wink, Business Development Manager VR, AR and App’s, Feynsinn – EDAG Production Solutions GmbH & Co. KG
Hermann Groß, Teamleader Vehicle Integration, Adam Opel AG
Stefan Krilla, Head of International Catalogue Management &Product Placement, Volkswagen AG
YOUR TEAM OF EXPERTS
EXHIBITOR
ASSOCIATE SPONSOR
Diotasoft is a software company providing Augmented Reality solutions for the industry. The “Diota Player” enables its industrial partners to create simply and intuitively AR experiences, in
direct connection with the PLM, and with tangible ROI in the fields of maintenance, production, training.
DIOTASOFT S.A.S. | 15 Avenue Emile Baudot 91300 Massy, France | www.diotasoft.com
Bosch is a pioneer and trendsetter in terms of Augmented Reality applica-tions for the automotive sector. At the same time, it is the first company
providing a platform for the industrialization of Augmented Reality, the Common Augmented Reality Platform – CAP. In an easy and fast manner, it facilitates the integration of digital and visual contents into, for instance, technical documentations. Of course all sectors of a company can take advantage from it.
Bosch Automotive Service Solutions GmbH | Parkring 4 | 85748 Garching, Germany | oe.bosch-automotive.com
www.euroforum.de/augmentedwww.euroforum.de/newswww.twitter.com/euroforumPR www.facebook.com/euroforum.de
www.euroforum.de/registration/p1106825E-Mail: [email protected]: +49 (0)2 11.96 86–39 01
VENUEAmeron Hotel Regent KölnMelatengürtel 15, 50933 Cologne, GermanyPhone: +49 (0) 221 5499-0In the conference hotel, there is a limi ted allocation of rooms available at a reduced price. Please arrange the room reservation directly with the hotel quoting the reference “Euroforum event”.
At the first evening of the conference, the Ameron Hotel Regent Köln invites you to a welcome drink.
DATA PROTECTION. EUROFORUM Deutschland SE uses the data collected in connection with your order and use of our services and products within the applicable legal limits for the purpose of performing our services, and to provide you with information by post and e-mail about further offers by us, companies of our Group or co-operation partners, which are similar to the services of which you availed yourself previously. If, during the use of the data, it is transmitted to countries lacking an adequate level of data protection, we will create sufficient guarantees to protect the data. Furthermore, we will use your data if you have given us your consent to do so. You may object to the use of your data for advertising purposes or to being contacted by email or fax at any time by contacting EUROFORUM Deutschland SE, Postfach 11 12 34, 40512 Düsseldorf, Germany. Our customer services (Phone: +49 (0)2 11.96 86–33 33) shall be pleased to accept requests for changes.
A substitute may attend in your place at no additional cost. The fee covers full conference documentation.
YOU CANNOT ATTEND?The forum documents are available two weeks after the conference at the price of € 399.[For more information: +49 (0)2 11. 96 86 – 39 01]
You can find our terms and conditions here: www.euroforum.de/agben
PREISE
[P
1106
825M
012]
5 and 6 October 2015 Price
Augmented Reality in the Automotive Industry [P1106825M012] € 2,099*
* plus VAT per person
registration codeYour personal
Registernow
online!
AUGMENTED REALITY in the Automotive Industry
I N TER NATI O NAL SUM M IT5 and 6 October 2015 in Cologne, Germany
The first and only conference
focused on AR in the automotive
industryNetwork,
exchange and
get new insights
from AR experts
from leading
companies
NEED TO UPDATE YOURCONTACT DETAILS? Please call us or send an e-mail:Phone: +49 (0) 2 11.96 86 – 33 33Email: [email protected]
©Ro
bert
Bos
ch G
mbH
