Innovations in Digital Fundraising
Jonathan WaddinghamSocial & Labs Product Manager @JustGiving@jon_bedford
Charity works, March 2014
About JustGiving
About me
What is fundraising?
http://www.flickr.com/photos/howardlake/2968799101
http://www.flickr.com/photos/wwward0/7369844802
Do you think of this?
Is it this?
http://www.flickr.com/photos/howardlake/4995038929
Do you think of this?
http://www.flickr.com/photos/nickwebb/8669415884
Do you think of this?
http://www.flickr.com/photos/howardlake/12613212134/
Fudge?
Fundraising is about storytelling (imho)
(digital) Fundraising is about (digital) storytelling
But first...
How much do people give in the UK?
https://www.cafonline.org/PDF/UKGiving2012Summary.pdf
The proportion of giving isn’t increasing...
Ok, so why does that matter?
Digital revolution hasn’t increased giving
http://www.amazon.co.uk/The-Revolution-will-Digitised-Information/dp/0099538083
(yet)
The (digital) world is (already) changing
Technology trends in the Vatican
Smartphone usage in the UK
2011 2012 2013
30.2%
50.9%
62.2%
http://www.thinkwithgoogle.com/mobileplanet
The Growth of mobile on JustGiving
Percentage of mobile & tablet visits to JustGiving
57%!
Jan - 14
Facebook is mobile
http://www.insidefacebook.com/2014/01/29/facebooks-q4-2013-556m-mobile-daus-1-2b-maus-2-5b-in-revenue
Mobile *only* is huge on Facebook
Anyway, back to storytelling
Dryathlon
https://twitter.com/dryathlon/statuses/297296311043121153
http://www.slideshare.net/tobyberesford/ibm-gamification-040214-for-web
Showing impact with a vine
https://vine.co/v/hQutrmJOuUK
How do you show fundraising impact?
https://twitter.com/FindYourFeet/status/440886907736567808
Images work well (on Facebook especially)
https://www.facebook.com/msf.english
Giving to share stories – Wahoo!
http://www.wahoo.wateraid.org/uk/
So, do you donate here often?
https://www.mymateyourdate.com
A quick word on social & mobile
Mobile Facebook has overtaken desktop Facebook
Does social media impact fundraising?
“People want to give where they are”
You can donate on JG using bananas
http://instagram.com/p/bysL98QElR/
The impact of mobile optimisation
140 character stories
www.pinterest.com/markphillips/old-charity-ads
How that might look now?
In 2014?
Now it’s your turn...
Responsive charity profiles on JustGiving
Mobile friendly impact statement
Desktop friendly impact statement & more
What would you say?
How well can you tell your charity’s story?
How well can you tell your charity’s story on mobile?
How well can you tell your charity’s story on Twitter?
How well can you tell your charity’s story on [insert new awesome platform]?
Thanks!
Jonathan Waddingham@jon_bedfordslideshare.net/jwaddingham
blog.justgiving.comslideshare.net/justgivingfacebook.com/justgiving@justgiving
