INNOVATION THROUGH SOCIAL NETWORKING

Gautam Ghosh Social Business Consultant

About Gautam

Engaging in virtual communities since 2000 Blogging since 2002

http://www.gautamblogs.com Tweeting since 2007

http://twitter.com/GautamGhosh Website http://gautamghosh.net

When Media ChangesEverything Changes

Technology’s impact becomes evident when it becomes ubiquitous

The future has already arrived.

It’s just not evenly distributed yet.

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Source: William Gibson

The tools are transient.

The values embedded in them are persistent.

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To understand how social technologies are changing media and business,

begin by asking how they are changing people and society.

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Cognitive Surplus

Author Clay Shirky in his book “Here Comes everybody” talks about Cognitive Surplus

Making consumers move to Creator/Critics

Social technologies are not just other tools

Fundamental shifts - content Authority User Generated

Influence (trust factor) Authenticity

Broad/Generic Niche Relevance Numerous Channels, Fragmentation Noise

Buying Visibility Earning Visibility Social Trending/Discovery

Fundamental shifts – talent management

Linear Lattice Career Progression Flatter, Virtual, Collaborative, Project Based

Accelerated Mobility Time in Tenure, Development Cycle

Formal Informal Learning Social Collaboration, Learning Networks

Silo’d Integrated Resourcing Full Time Alternatives

Complexity

Fundamental shifts – nature of work

1960

2012Complex Knowledge Work

Team BasedCollaborative

Technical

Time PressuredMobile / Virtual

Task Oriented

Individual Contributor

Generalist SkillsPredictable Workload

Geographically Dependent

The Business Case

Benefits from Web 2.0: McKinsey Survey

Social Media

Marketing

Social CRM

Enterprise 2.0

Social Business deconstructed

Internal Collaboration& Learning

Who Benefits?

© Qontext Inc. 2010 17

Executive Management

Turn the threats of public social tools to the advantage of the

organization

Human ResourcesImprove employee

engagement, congenial

and flexible workplace,

facilitate on-boarding new

hires

EmployeeA forum to know the

company, people and key information; Share

and participate on range of topics

Functional ManagerFacilitate team communication,

knowledge sharing and collaboration

4 key stake holders

© Qontext Inc. 2010 18

Microsoft calls it TownSquare. Deloitte hosts D Street. IBM has its Beehive, and Best Buy its BlueShirt Nation.

Examples

What’s yours?

Impacting rewards and recognition

Chatter “turns the company into a meritocracy,” according to Marc Benioff, who said SalesForce is “changing the compensation systems to

reflect the folks who are really making a difference.”

Crowdsourcing Innovation

Dell Employee Storm: Internal ideation platform to enable Dell’s worldwide community of more than 80,000 employees to post and discuss ideas on topics ranging from product innovation to company HR policies.

Tools like InnoCentive can do the same for any company

Source: http://thesocialworkplace.com/featured/1558/

Online Communities

What is an online community?An online community is a group of people with similar goals or interests that connect and exchange information using web tools.

. . .An online talent community is a group of people that share an affinity for an organization, profession or skill that connect , share opinions, exchange information, and collaborate using web tools.

Three distinguishing pointsConnects Organization/Profession/Skill

with all Stakeholders Groups

Connects Members toOther Members

Connects Members toNon-Members (Discovery)

COMMUNITY

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Dell’s Social Media and Community University (aka SMaC U)

Course levels:101: Principles201: Dell’s Strategy301: Brand Guidelines401: Platform Specific

To date, 6,000 employees trained and certified to engage on behalf of Dell

Photos provided by Dell. Dell Social Media and Community University.

HR as a Community Facilitator? Natural Role Getting people to connect Change Agents Examples

Gautam GhoshCell: +91-73030-61713

http://www.linkedin.com/in/Gautam

THANK YOU