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Innovation Defined
Misia Tramp, VP of Innovation and Insights
• Founding Partner of Intrepid Consultants,later acquired by Alterian, then SDL
• Market Research, Design and Analysis
• Customer Experience Strategy & Design
• Ethnography
Misia Tramp, SDL’s VP of Insights and Innovation
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Upcoming Event where you can hear and meet Misia
Premier SDL conference!June 13-14 2013 | San Jose, CA
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What is Innovation?
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3 anchors
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1Embedded participation in the area of interest
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1-Consistently contributing to and listening to trends and topics
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Paying attention to points of view & priorities of others & how they relate to yours
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Gaining insight: give it all time to mix together & sink in
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2Apply historically proven methods around data rigor to new spaces
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2-Don’t assume the rules have completely changed
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Rigorous research and data methodologies are still valid
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Applying solid methodologies to new data can help build trust in the results
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3It may not be about creating something brand new
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3-“What If?” scenarios might deliver something new, but….
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Most new ideas come from triangulating or linking one form of data with another form, creating a new paradigm.
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Working through business problem inertia to think differently
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The sexiest innovation: really fixing an existing experience; treat it as an innovation problem vs. a performance improvement problem
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