Download - Inforum presentation
![Page 1: Inforum presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061223/54c2cf124a7959980c8b45e8/html5/thumbnails/1.jpg)
Building a Bigger Following
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Campaign Goal
Increase Inforum Membership by Increasing General Awareness of the Company
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Target Audience
Women ages 18-30
College Educated
Business Field
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Inforum: Professional Development Executive Leadership Program
Executive Presence
Board Access
NextUp
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Room for Improvemen
t • Facebook
• Promotion Events
• Giveaways/Contests
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Ways to Improve Facebook PagePost employment opportunities.
Have contests with prizes.
Link Facebook page with Twitter and Linkedin.
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Promotions
Special Deals
Employmemt Information
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1050 Members
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Google Adword Campaign
$.30 per click48,000-58,000 impressions 451-551 clicks per day
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What would Google AdWords Do?
Link back to Inforummichigan.com
Direct users to contests/giveaways/promotional offers.
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Events College Visits
Giveaways
Special Offers
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Total Cost $56,991.79