Cloud Extend 101:Using Process Automation for Accurate and Clean Data
Presented by Dr. Michael Rowley and Clive Bearman, Informatica
Agenda
• Primary data management challenges with cloud
• Cloud data management solutions
• Live demonstrations
• Architecture and roadmap
• Questions and answers
• Next steps
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Solving cloud data management challenges
Dirty Data- Duplicate, inconsistent data
Cloud Integration Cloud MDM
Connect Silos SaaS Silos - Disconnected data
1 Keep Data Clean Lack of Process- Inefficient, forgetful users
3 Dirty Data- Duplicate, inconsistent data
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4
Solving cloud data management challenges
Dirty Data- Duplicate, inconsistent data
Cloud Integration Cloud MDM
Connect Silos SaaS Silos - Disconnected data
1 Dirty Data- Duplicate, inconsistent data
2 Keep Data Clean Lack of Process- Inefficient, forgetful users
3
Integration MDM ?
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Look what happens with Salesforce
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How data gets dirty in Cloud applications
Long forms mean missing and inconsistent data
Siloed data getsout of sync
McD
ona
lds
HQ
(IL
)
McDonalds North America (IL)
US
Canada
Mexico
McDonalds EMEA (UK)
UK
France
Germany
McDonalds Asia (Japan)
China
New Zealand
Duplicatedata gets created Users forget to
create key records
OPPORTUNITIES ORDERS
ACCOUNT CONTACTS
• Users struggle to remember best practices or training
• Inconsistent process; limited access to other relevant data; low user adoption
• Requires IT or consulting and custom code
• Users guided through questions, actions and automated work
• Universal access to data on premise and in the cloud
• DIY; hand-coding not required
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Add process to keep data clean
Current implementation Process-Centric implementation
The Hard Way The Easy Way
3 75 62 4
81
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3
7
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Informatica Cloud ExtendEfficiently guiding users to keep data clean
Business Experts Design the Process
1Users Follow Embedded Guides
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• Conference first contact
• iPad opportunity to order
• Automating data quality
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Please face forward for the demonstrations
Runtime architecture (desktop browser)
ExecuteProcess Wizards
Real-time data access
(Meta-data synchronization)
force.com
Authenticate with Salesforce credentials
Runtime architecture (mobile)
Authenticate with Salesforce credentials
Real-time data access
ExecuteProcess Wizards
(Meta-data synchronization)
force.com
Designer architecture (desktop browser)
Authenticate with Salesforce credentials
(Meta-data synchronization)
force.com
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Informatica Cloud Extend roadmap
Spring 2013
Futures• Acquired in Feb and released as part of Spring ’13
• ‘Headless’ guides
• Cloud Integration tasks
• iPhone app beta
• Custom themes• Process reports in Salesforce
•Real-time data from anywhere
•Telephony
Summer 2013
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Process automation benefits
“We've seen a 20% increase in agent productivity, reduced our customer call waiting times to virtually zero and reduced the time it takes to create new accounts by 85%.”
Customers Include:
Design Publish Guide
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The Informatica Cloud familyFrom integration to quality to process
Cloud IntegrationConnecting cloud and on-premise apps
Cloud Data Quality & Master Data ManagementDelivering the “Single Customer View”
Cloud Process AutomationGuiding users to work efficiently with data
