KEY INDOOR CYCLING TRENDS

2013

Facility Typesbusiness models

Programmingbranded, freestyle

Studio Designfunctional, aesthetics

The Future

Equipmentwhat’s new, what’s requisite

INDOOR CYCLING

SGMA 2012

Overall participation in Indoor Cycling rose by 11% in 2011

Continued growth forecasted through 2016

44.3% all club members participate in group exercise61.3% all club members use cardio machines

Source 2011 IHRSA Health Club Report

Stand Alone Cycling StudiosDual Fitness OfferingsFull Service Fitness Facility

BUSINESSMODELS

“The consumer is looking for something different, new and

exciting, and the clubs and

instructors are trying to answer that call.”Kevin Bowen, Peak Pilates director of education.

PROGRAMMING

Branded Programs‘Freestyle’ Cycling

“Choosing or designing a program that will match your club’s brand is of the utmost importance. Many club operators have failed when launching a trendy program, or licensing a format, because it is not supported by the club’s marketing brand and/or demographics.”

Club Industry, July 2011

EQUIPMENT TRENDS

Traditional Group BikesIntegrated Power [watts]Road Riding Indoors

Performance Metric capabilities on bikes:power, cadence, heart rate, etc.

1 out of every 2 bikes sold globally is a Spinner® bike

Indoor cycling trainer allows participants to use their own outdoor bike indoors.

“We take our number one market share position very seriously in the category, and when we design new innovations, we strive to maintain this up-front position.”

Jeff Dilts, senior director of marketing & product management for Star Trac

STUDIO TRENDS

Sound + Lighting + Environment (The Studio “Trifecta” )= Overall User Experience

In order to maintain a competitive edge, club owners must constantly renovate, rethink and renew their cycling program.

Updating your studio’s physical appearance is one of the easiest, most impressive quick fixes you can implement to

boost momentum.

ClubIndustry.com Nov 2012

On DemandSelf Styled

THEFUTURE

On DemandSelf Styled

“Continuous industry research has governed methods and movements that are safe and effective”Amanda Soerhide, District Athletic Director Mountainside Fitness

“Over����������� ������������������  40%����������� ������������������  of����������� ������������������  members����������� ������������������  participate����������� ������������������  in����������� ������������������  group����������� ������������������  exercise”

2011 IHRSAIV. HEALTH CLUB MEMBER USAGE: The IHRSA Health Club Consumer Report

to learn more to take your studioto take your program

to the next level

we’re here to help