InthistwodayMasterClassprogramyou’lllearnü The9PrinciplesofCommunicatingSustainabilitywithexamplesofhowcities,smallbusinessandglobalbrandsaregrowingtheirbusinesses,diversifyingtheir
economies,buildingresilienceandachievingtheirgoalsthroughtheuseoftheseprinciples.ü Whysomeorganisationsstrugglewiththebasicsofsustainabilityandhowtosustaininterestwithallstakeholdersespeciallymillennials.ü Thesimple4stepprocessbehindthenewsustainabilitynarrative.ü StorytellingtipsandtechniquesincludingthekeystoeffectiveCSRstorytellingandcommonsustainabilityorCSRplots.ü Howtoengagetheboard,inspireemployeesandgetpublicsupportforyourbigideasandcampaigns.ü Globalsustainabilitytrendsandemergingissues/policy.ü Howcomplexconceptssuchasproductsmadebyrenewableenergy,andtheblueandcircular
economiesarebeingcommunicatedtodrivemassmarketuptake.ü DiscoverthekeystosuccessfromleadingsustainabilitymanagersandHollywoodsuperstars.ü Howtocreatesharedvaluethroughstorytellingandwhystorieswinoverstats.ü TheessentialsofaHERObrand/community/city.ü Howtoinnovateandovercomeclimateandsustainabilityfatigue.ü TipstogetBoardbuy-inandincreasedbudgets.ü Howtoachieveattitudeandbehaviorchangeinyourtargetaudience.
You’llgettotakehome
ü AworkbookonHowtocreateS.M.A.R.T.KICK-ASSSustainabilityStrategyandCommunications.ü Aplethoraofbestpracticecasestudiesbyleadingbrands,governmentagencies,NGOsandcities.ü Newindustrycontactsthatcansupportyourcommunicatingsustainabilityjourney.ü Newideasandconceptsthatyoucanincorporateintosustainabilitystrategyandyourvariouscampaigns.ü Newtools,reports,videosandindustrycontactsthatcansupportyourcommunicatingsustainabilityjourney.ü Newideasandconceptsthatyoucanincorporateintosustainabilitystrategyandyourvariouscampaigns.ü Thesevensinsofgreenwashingandotherresourcestohelpyourorganisationavoidgreenwash.ü ThepsychologyandprinciplesofClimateChangeCommunication. ü Newsocial-mediaandgamificationskillsandresources.ü Enhancementsandamendmentsforyourowncommunicationsprograms(delegatesarerequiredtobring
corporateandorcampaignspecificmarketingcollateraltoworkonandorreferencethroughoutthe2days.ü AnextensivelibraryofresourcesincludingaGuidetoSustainiaandsupportingresourcesforbusiness,industry
groups,NGOs,academiaandgovernment,especiallycitiesandLGAs. Youalsogettoparticipateina90minutewebinarforfollowupguidance,supportandpeertopeerlearning/sharing.
MeetyourSpeakers
Otherspecialguestspeakersaroundthecountryinclude:AidanMullan,theNationalSustainabilityManagerforInterfaceinSydneyandinBrisbaneitwillbeDelwynLangdon,theMangeroftheEcoCentreatGriffithUniversity.
Whoshouldattend
ü Thisworkshopisidealforanyoneinterestedinimprovingtheireconomic,socialandenvironmentalperformanceandorstakeholderengagement.ü Anyoneresponsibleforinternal/externalcommunicationsandorstrategyofsustainability,CSR,carbonneutrality,climatechange,ethicalinvestmentand
orcleantech.ü BusinessOwnersandManagers,ChiefSustainabilityOfficers,SustainabilityAdvisorsandPolicyMakers.ü MembersofPublicAffairs/Marketing/HRDepartmentsofcompaniesandgovernmentagencieswithasustainabilityorclimatechangefocus.ü Carbon,EnergyEfficiencyandorSustainability/CSRconsultants.AdvertisingandPRconsultantsandcopywriters.
ThisMasterClasshasbeendevelopedbyandwillbefacilitatedbyAnne-MareeMcInerneyMOSSFounderandCEOwhowastheonlyAussieontheglobalteaminCopenhagenwhodevelopedthe“GlobalPrinciplesofHowtoCommunicateSustainability”.
Anne-Mareehasanextensivemarketingbackgroundhavingworkedinmedia,theNFPsector,formajoreventsandtheprivatesector.ShealsoheldseniorrolesinmarketingandPRagenciesbeforeestablishingMOSSin2006.MOSSsupportsbusinessthrougheducation,training,networking,toolsandadvicetodrivesustainabilityandcompetitivebusinesssuccess.Anne-Mareewillbejoinedby:
JamieEngelisaformerHollywoodanimatorandscriptwriter,whotodayspecializesincorporateeducationplatforms,entrepreneurship,exponentialtechnologiesandstorytelling.He’swrittencurriculumfortertiaryinstitutionsandcorporationsonStorytelling.StorytellingtoInspireandLeadTeams;StorytellingforUXandProductDevelopment;BrandStorytelling–Connectingtoyourcustomersandhowtoengage,captivateandinspire;andstorytellingforPresentationsandPitching–howtoengage,captivateandInspire.
Jamie’sgreatestgifthoweverisgettingpeopleexcitedtolearnandmotivatedtodiscoverhiddencapabilities(andsuperpowers)withinthemselves.HeatherPortergotherstartmanagingeventsgloballyforsomeoftheworld’stopspeakerssuchasTonyRobbins.In2006sheCo-FoundedtheBillionaireAdventureClubwheresheconnectedentrepreneurstonon-profitsandsocialenterprisesincludingtheBransonCentreofEntrepreneurshipanddeliveredprojectssuchasanewschoolinPeru,sharingofglobalnetworksandresourcesforstreetkidsinCambodiaandatrainingseminarinSouthAfricaforaspiringyounglocalentrepreneurs.Whenthespeakerssheworkedwithwantedtoengagewiththeirtribesonline-herfirstbigdigitalprojectwasbuildingamembershipsitein2008thatattracted18,000memberswhenitlaunched.Duetothedemandforotherswantingonlinepresence,shethenco-foundedthedigitalmarketingagencyAutopilotYourBusinessin201andtodayrunsDigitalVoice,awebsitedevelopmentandconsultancycompanyforbusinesseswhowanttochangetheworldthroughtheirmessage,productsandservices.
Program-DAYONE
8.45Registration,coffee,meetyourfellowdelegatesandyourfacilitator.Notewewillstartat9amsharp!
9.00Introductions,backgroundandkeyissues.
- Who’sintheroomandwhy- Challengesandissuesincommunicatingsustainability- Introductiontolevelsofthinkingthatultimatelyshapestrategyanddeterminelevelsofsuccess- PurposeandtheriseofBCorpsandthesocialentrepreneur- UpdatefromCOP23
10.00MorningTea.
10.20 Howdoyouliveyourvalues,tellyourstoryandbuildtrustinaneweraofcollaboration?
- LOHASandchangingconsumerexpectationsandtheriseoftheMillennialsandwhatthatmeanstoemployeeengagement- Metrics,benchmarkingandcertificationprograms- NewsustainabilityconceptsandtrendsincludingCreatingSharedValue(CSV),BlueandCirculareconomiesandhowtheyarebeingcommunicated- WhereareyouontheTrustBarometer- Freelyavailableresearchtosupportdecisionmaking
11.30 Takingstock–whatdoyouhavetoworkwith?
Noon Lunchandnetworking.
1.00 Partofbeingsustainableissustainingpeople’sinterest.Buthowdoyoudothat?Whatarethetrendsandbestpracticeinaneweraoftransparencyandcollaboration.Whatarethetoolstoengage,sustaininterestandbuildmomentum?ThissessionfeaturesguestspeakerHeaterPorterwhowillspecificallyaddress“Howtogetthemostfromsocialmedia”.
2.30 BehaviourChange–trendsandbestpractice+introductiontoBehavourialEconomics.
2.45 AfternoonTea.
3.00 LivingSustainability–TourofFacilitywithAidanMullan/DelwynLangdon.Howdoesthehostvenueliveandcommunicatesustainability?
4.00 Introductionstothe9PrincipalsofHowtoCommunicateSustainabilityasdevelopedbyGreenGrowthLeadersfortheUNFCCC,Rio20+,theOECD,EUCommissionandWorldEconomicForum.Therewillbeashowcaseofexamplesprovidedforeachprincipalandtimeallocatedtoexplorehowyoucanapplyeachprincipaltoyourorganization–andanopportunitytoreviewyourexistingmarketingmaterialsandthatofotherparticipants-toensureyoufullcomprehensionoftheseprincipals.
5.00 Drinksandnetworking.
6.00 Endofday.
Program-DAYTWO9.00 Welcomeback.Reviewoflearningsthusfar+Globalbestpracticeprinciplesforcommunicatingsustainabilitycontinued.
10.30 MorningTea.
10.40 Globalbestpracticeprinciplesforcommunicatingsustainabilitycontinued.ThisincludesanintroductiontofinancialtoolssuchasMarginalAbatementCostCurvestobuildyourbusinesscaseandwinsupportfromgovernments,investorsandtheboard.
12.00 Lunch.
1.00 TheNEWSustainabilityNarrative.Asimple4stepprocessforsuccess!
1.30 Storytelling(includingtheHero’sjourney),gamificationandAItoengageaudienceswithspecialguestspeakerJamieEngel.Getacopyofthehero’shandbookanddiscoverhowtakingtheHero’sJourneyisdiversifyingeconomiesandbuildingresilience.
3.00 AfternoonTea.
3.20 Howwillyoutellyourstory?Whatwillyoudothat’sdifferenttomorrowasaresultofyourlearning’stoday?Finaldevelopmentofindividualplansandcompletionofworkbooks.Groupdiscussiononhowyouwillapplythisnewinnovation.
5.00 SetdateforfollowupWebinar.Close.
Price
ThisinvestmentwillpayforitselfmanytimesovergivingyouexceptionalbangforyourbuckandagreatROI.
MOSSMembers:$1,540NonMembers:$1,980.10%discountforNFP’s,governmentagenciesandSME’swithafurther10%discountfortwoormorefromthesameorganisation.PriceincludesGST,workbook,arrivalteaandcoffee,morningtea,afternoontea,lunchandnetworkingdrinksattheendofdayone,TourofFacilities,accesstoresourcecentreandparticipationin90minutewebinarpostworkshopforfollowupguidance,supportandpeertopeerlearning/sharing.
Wanttokickassandstandoutfromthemasses?
There’sonlyonewaytolearnhowtokickassandstandoutfromthemasses–andthat’stobookyouandyourcolleaguesintothisMasterClasswhereyoucanlearnfromglobalexpertsandyourpeers.
Thisimmersiveandintimatetwo-dayeventwillrevolutionisehowyouliveandcommunicatesustainability–toachieveexponentialresults!CLICKHEREtobookyourregistrationorgotohttp://www.moss.org.au/Two-Day-MasterClassThishastraditionallybeenourmostpopulartrainingprogram,sodon’tmissout–booktodaytoavoiddisappointment.
Whatpastparticipantshavetosayaboutthisworkshop
“Godknows,whenyouworkinsustainability,youneedsomeinspirationfromtime-to-timeandAnne-Mareeprovidedthatinbucketloads!Notonlydoesshehavethepassionandenergytokeepyouenergisedthroughouttheworkshop,butsheclearlyknowsherstuffwhenitcomestocommunications.Ifyouworkinsustainabilityorsustainabledevelopmentandyoukeepbangingyourheadwithinternalorexternalstakeholders,thenyouneedtodoAnne-Maree'sCommunicatingSustainabilitycourse.”David Ross, Director – Phoenix Strategic Management
“Wearealreadywellalongwithroadonoursustainabilityjourney–thisgivesusthetoolstocommunicatethatjourneyhonestlyandpassionately.Veryrelevantcontent,greatfacilitation,inspiringandpositive.”MelanieBainbridge,Sustainability(Strategic)Officer,CityofFremantle
“Itwasfantasticexposuretoreports,videos,inspiringcontentandexamplesthatdrilleddownintospecificframeworksforcommunicating–plusitprovidesaterrificsourceofinformationandtoolstorevisitawayfromtheMasterClass.Anne-Maree’sknowledgeissecondtonone.It’sgreattoknowthereisabankofknowledgeandanexpertlikeAnne-Mareeavailabletohelpmetodistilltheinformation.Thankyou!”“RachelMaddocks,SustainabilityManagerAustralia&NZ,FujitsuAustralia
“Ienjoyedtheverytargetednatureoftheworkshop.Thankyouforprovidingrealworldexamples.It’sgreatinformationforgovernmentandpolicyadvisors.Itwasagreat‘re-set’formywayofthinking/approachtoclimatechangeandsustainability.Givesmegreaterhopethatthemessagecanreachthecoalitionandunconvincedpublic.”Karissa Domondon,PolicyAdvisor,OfficeofHonAlannahMacTiernanMHR,WA
“Itwasinformative,practicalandveryprofessional.Thisworkshopprovidedtoolsandunderstandingtoenablebreakthroughinoureffortstoensuresustainabilityisbetterunderstoodandembeddedinourorganisation.”ChrisJones,ExecutiveDirector,CampusServicesDivision,DeakinUniversity
“ThiswasveryinsightfulandgavegoodcreativeideasonhowtochangethewayIarticulategoalsandideasonwhysustainabilityisofbenefittothebusiness.”PaulTimmins,NationalSustainabilityManager,Hanson
AboutourVenuesAs successfully embedding and communicating sustainability can have itschallenges, for this workshop series, MOSS has carefully chosen sustainabilityawardwinningbusinessesastheirhosts–soparticipantscanexploreandbetterunderstand what it’s taken for these businesses to have succeeded, learningfirsthandthegood,thebadandtheugly -andweguaranteeeachwillbehighlyinsightful,inspirationalandeducational!
Interface and its Founder Ray Anderson have been awarded virtually everyinnovation,leadershipandsustainabilityawardthereistobehadfromaroundtheworld. They are a constant inspiration and sourceof knowhow, leadership andgenerosity–livingtheirvaluesineveryaspectoftheirbusiness.WewillspendonedayattheirMintoFactory,theotherintheirshowroominSurryHillsandpromisethisbehindthescenesinsightwillbeworthhighlyvaluable.
GriffithUniEcoCentreisnestledwithintheTooheyForestontheNathanCampus.ThedesignandoperationoftheCentrefollowsstrictecoprinciplesandfeaturessolarenergy,ambientventilation&lighting,rammedearthwallsfortemperatureregulation+rainwatercollectionfor'greywater'use.It’salivingexamplethatexistingresourcesalreadyexisttodevelopatrulysustainableworld.
AboutthePrinciplesforCommunicatingSustainabilityWithout inspiring and clear communication, we will not have the sustainablegrowth we all desire. Transparency, dialogue, information and storytellingareimportanttoolsforchange,butuntilthelastfewyears,communicationeffortshavelargely failed to motivate consumers and citizens to embrace the green growtheconomy.Governmentstoohaveoftenfailedintheireffortstoestablishpolicy.Itwasdeterminedthatwhatwasneededwasnotmorecommunication,butbettercommunication.Sotheprincipalsforcommunicatingsustainabilityweredeveloped- seededbyProjectGreenandGreenGrowth Leaders inCopenhagen forusebyUNFCCC,Rio20+,theOECD,EUCommissionandWorldEconomicForum.
MOSSCEOAnne-MareeMcInerneywastheonlyAustralianinvolvedindevelopingtheseprinciples,andisdelightedtonowsharethesewithyou.
ModelsofSuccessandSustainabilityABN11120102025www.moss.org.au306TindalsRoad,WarrandyteVIC3113P:0398799886/0419798104E:[email protected]
