Download - If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely Nuts

*Please note: this presentation was prepared by a Hootsuite Ambassador and therefore the information might not be 100% accurate.

If You Use Twitter, You Must Read this

Massive #WorldCup Guide… You’ll Go

Completely Nuts


During the 2010 World Cup, an average 150,000 tweets were generated per hour. Comparatively, this is now a drop in the bucket.

On June 17th, 2014, 8.95 million tweets were generated during the preliminary Brazil vs. Mexico match-up.

*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.

Do you love soccer (or football, as it’s often called)? Do you love Twitter?

Following the World Cup on Twitter can be intimidating. A simple keyword search often yields mixed results.

This guide will help you hear the conversation amongst the stadium noise.

Conversation Within the Stadium Noise


Table of Contents1. Filtering the stadium noise:

a. Basic Twitter Search

b. Advanced Twitter Search

c. Saving Twitter Search Streams to Hootsuite

d. Creating Twitter Lists

2. Watching everything in one place:

a. Hootsuite Dashboards

3. Extra Time

a. Hootfeed

b. Nearby Tweets

Making the Most of the 2014 World Cup on Twitter


1. Filtering the Stadium Noise


a. Basic SearchThe easiest way to follow the World Cup action on Twitter is through search.

A search will find every tweet on the globe that mentions a keyword.


Performing a Search

1. After logging into Twitter, find the search box, which is located on the top right of your Twitter screen (pictured)

2. Once you find the search box, enter a keyword, and press “Enter”

Twitter search is real-time and incredibly powerful


Here’s a search for “World Cup”


Twitter searches can also be performed in Hootsuite...


Remember, search can be accessed any time within Hootsuite by clicking the magnifying glass icon


b. Advanced Search

Doing a keyword look-up for “World Cup” in Twitter Search results in an overflow of results.

If we know more specifically what we’re looking for, we can narrow down search results using search operators (much like in Google).


Zooming in on the most relevant tweets

For example, not everyone who tweets about the World Cup is a World Cup fan

A simple keyword look-up for “World Cup” can be a mishmash of results


How can we narrow our search to find more interesting and relevant tweets?


By using search operators!


Search operators can be applied in both Twitter and Hootsuite using the same techniques


What are “search operators”?

Search operators help narrow your Twitter search results.

Hashtag “operator”: limits search to tweets including “#worldcup”

Language “operator”: limits search to tweets in English


Twitter has a vast array of search operators with infinite possibilities!

Operator Finds tweets...

twitter search containing both "twitter" and "search". This is the default operator.

"happy hour" containing the exact phrase "happy hour".

love OR hate containing either "love" or "hate" (or both).

beer -root containing "beer" but not "root".

#haiku containing the hashtag "haiku".

from:alexiskold sent from person "alexiskold".

to:techcrunch sent to person "techcrunch".

@mashable referencing person "mashable".

Pro tip: Twitter has a great page for creating advanced search queries, click here to try it out! You can then copy-paste the search query to Hootsuite search to save it for recurring use!

https://twitter.com/search-advanced


#WorldCup

The most well-known search operator is the hashtag, which can be identified by the “#” symbol in front of a keyword

• Hashtags are useful if you’re looking to chat with people about a topic—the topic in this case is “#WorldCup”

• Think of the #WorldCup hashtag as a giant global party of World Cup fans

Because #WorldCup is so massive, it’s worthwhile to use more search operators to narrow down our results to exactly what we’re looking for!


#WorldCup lang:en

• By using a language-specific search operator, it is possible to find only tweets in the language of your choice

• Hence, by using the English language filter “lang:en”, all search results will contain #WorldCup tweets exclusively in English

Here’s how to search for #WorldCup in English only:#WorldCup lang:en

Since the #WorldCup hashtag is a global party, not everyone is tweeting in the same language

https://twitter.com/search?q=%23WorldCup%20lang%3Aen&src=typd

https://twitter.com/search?q=%23WorldCup%20lang%3Aen&src=typd


#WorldCup lang:en -filter:links

• Excluding URLs will remove tweets from bots, hashtag hijackers, and media broadcasters

• To exclude URLs from Twitter search, use the “-filter:links” operator—remember to put the “-“ symbol in front of “filter:links”

Remember, the full search string is: #WorldCup -filter:links lang:en

If your goal is to read conversation from #WorldCup fans, exclude URLs from search

https://twitter.com/search?q=%23WorldCup%20-filter%3Alinks%20lang%3Aen&src=typd

https://twitter.com/search?q=%23WorldCup%20-filter%3Alinks%20lang%3Aen&src=typd


#WorldCup lang:en filter:links

To make sure all tweets include URLs, use the “filter:links” operator

• What if you want to catch up on the latest #WorldCup news? Then you might only want tweets containing URLs

• Filtering for URLs will remove chatty tweets, and instead fetch search results linking to media sources and news

Here, the full search string is:#WorldCup news filter:links lang:en

https://twitter.com/search?q=%23WorldCup%20news%20filter%3Alinks%20lang%3Aen&src=typd

https://twitter.com/search?q=%23WorldCup%20news%20filter%3Alinks%20lang%3Aen&src=typd


These are a lot of searches. How do we keep track of them all and avoid having to constantly retype them?


c. Saving Twitter Search Streams to HootsuiteDoing the same searches over and over again in Twitter or Hootsuite can be tedious.

Save multiple search streams to Hootsuite to have continual access to refreshing and persistent searches.


Using Hootsuite, you can save multiple Twitter searches by following these 5 steps...


Step 1: Enter your keyword(s) in Hootsuite, and press “Enter”.


Step 2: Click the “Save as Stream” button.


Step 3: View your saved search in Hootsuite


Step 4: Repeat steps 1-2 with custom search operators (in this example, lang:en)


Step 5: View your saved searches side-by-side


d. Creating Twitter ListsAnother way to watch the #WorldCup is with Twitter lists.

What is a Twitter list? It’s a tool for tracking a specific subset of Twitter users.

Because you don’t have to follow anyone contained in a Twitter list, this keeps your Home feed uncluttered.

Yet it also makes following the #WorldCup more fun!


How do you create a Twitter list in Hootsuite?


First, click on the “Add Stream” button located above your streams...


You’ll see a dialogue box pop up. At the top of the box, you’ll see multiple tabs. Click the tab that says “Lists”.


After you click lists, select your Twitter profile.


Once your profile is selected, select “Create a new list” and give your list a name.


Finally, click the “Add Stream” button to create your list.


After you create a list, you’ll want to add people to it. Here’s how..


First, do a username search, then click on the username.


The username’s profile view will then appear on your screen. To add them to a list, click the “Add to List” button.


Another dialogue box will appear on your screen prompting you to select a Twitter list. Once your Twitter list is selected, click the “Save” button. The user will then be added to the list.


Here are some examples of World Cup Twitter lists...


National Squad Lists

For example,

Fans can create lists of national squads—allowing you to better track tweets from players and coaches

Pictured here is a list of the Mexican national team.


Media Lists

Another possibility is a list for favourite news sources (eg. @nytimes, @guardian, @espn, @Grantland33…)


Fan and Friend Lists

Lists are also useful for tracking fellow soccer fans or friends—who share their enthusiasm for the #BeautifulGame


2. Watching Everything in One Place


a. Hootsuite Dashboards

Twitter searches and lists are great tools for watching the #WorldCup.

But rather than getting lost in the stadium noise, it’s far better to harness its energy and control it.

For that, try watching all your searches and lists at the same time with Hootsuite.


Your Hootsuite dashboard would simply be a collection of streams from Twitter (and other social networks like Facebook).

Tabs are simply a collection of similar streams (so, for example, you could have a “Brazil tab” with streams relevant to the Brazilian national squad).


For example: You could have sixteen tabs for the World Cup (one for each team progressing to the Round of 16).

In each tab you could have the relevant team’s Twitter search streams and Twitter lists.


What does a dashboard look like and how is it structured?


Here’s how the tabs and streams can be sorted...


Tab 1 Tab 2 Tab 3

Stream 1:

Twitter Search stream for tweets with no links

Stream 2:

Twitter Search Stream for pictures hosted on

Instagram

Stream 3:

Twitter List

Stream 4:

Search stream for @mentions filtered by

geocode

(see Hootlet section on slide 64 for how to do this)


Let’s take a closer look at what can be viewed side-by-side in the dashboard


With links vs. No links

• In this example, you see a search stream that excludes URLs along with another search stream that must include URLs

• A multi-stream view of Twitter search therefore allows you to track tweets containing different content


Global vs. Local

• In this example, there’s one stream for #WorldCup as well as a similar stream with a geocode search operator

• The geocode search operator excludes all tweets outside a 25km radius of a localized search based on geo-coordinates

• This allows us to follow global tweets mentioning “#WorldCup” as well as those that are exclusively local

Pro tip: Jump to slide 65 to see how to use the Hootlet Chrome extension and Google Maps to read tweets from inside the stadium


Team vs. Fans

• In the left stream is a Twitter list containing members of the Mexican national team

• To the right is a Twitter search of “@miseleccionmx”—the official Twitter account of the Mexican national team

• This allows us a more complete view between World Cup participants and observers!

What about watching tweets from both national teams and their fans at the same time?


3. Extra Time (aka “Bonus features”)


a. HootfeedThe Hootsuite dashboard is great for tracking tweets. But what if you want to share those tweets at a #WorldCup party?

Hootfeed is a full-screen auto-refreshing Twitter feed that is built for live events.

It is perfect if you’re at a bar or a house party and want to watch #WorldCup tweets with everyone. Even better, Hootfeed is incredibly customizable!


Creating a custom Hootfeed is easy to do!


It is also flexible and customizable


What could your Hootfeed look like?


To build your own Hootfeed, visithttp://hootsuite.com/hootfeed

http://hootsuite.com/hootfeed

http://hootsuite.com/hootfeed


b. Nearby Tweets (Hootlet Chrome Extension)

So far, we’ve shown you great tips on watching the #WorldCup through Twitter.

This final tip will teach you how to watch tweets from inside the stadium. Literally.

Let’s take you inside the Estádio Arena das Dunas in Brazil.


This tip requires 2 things:1. Google Chrome web browser2. Hootsuite’s Hootlet Chrome extension


Go to the Chrome web store to install the Hootlet

https://chrome.google.com/webstore/search/hootlet?hl=en-US&utm_source=chrome-ntp-launcher

https://chrome.google.com/webstore/search/hootlet?hl=en-US&utm_source=chrome-ntp-launcher


Once installed, follow these steps1. Visit Google Maps2. Search for Estádio Arena das Dunas in Brazil3. Look for an orange button that says, “Tweets Near Here”

Here’s what you’ll see...

https://www.google.com/maps

https://www.google.com/maps/place/Est%C3%A1dio+Arena+das+Dunas/@-5.826827,-35.21243,17z/data=!3m1!4b1!4m2!3m1!1s0x7b2ff8a13881441:0x67b68f5b518ceff4


A box will appear in Google Maps showing tweets from inside the stadium


Here’s a closer look...


Tweets Near here

As you see, “Tweets Near Here” displays tweets within 500 metres of Estádio Arena das Dunas.

The distance is also adjustable.


Exporting from Google Maps...

But why not save “Tweets Near Here” so you can view it whenever you want?

To export it from Google Maps, click “Add to Hootsuite” at the bottom of the box.


...To the Dashboard!

Once you click “Add to Hootsuite”, tweets near Estádio Arena das Dunas will appear permanently in Hootsuite.

It can be enjoyed alongside your other #WorldCup streams.


• Basic & Advanced Twitter Search

• Twitter Lists

• Custom Hootsuite Dashboards

• Hootfeed

• Nearby Tweets with the Hootlet Chrome Extension

Unleash the power of:


And revolutionize how you see the #WorldCup

Download - If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely Nuts

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