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Education projectsCase studies
MANIPALA Global Community. A Global University
(Year: 1999)
1. A Cumulative PastPost Dr. TMA Pai, what really integrates the brand?
2. A consolidated PresentPost liberalisation what examples do we set for the group constituents to emulate so that the brand is invigorated?
3. A planned FutureIn the ‘Globalisation era’ how do we become an inspiring beacon brand?
Trigger
Manipal the ‘Conceptual place’ is like Nalanda, a centre for learning / development and well being - a beacon that draws you to itself
Insight
ManipalMany bodies One Soul
More than a business group, a community with shared values and a common Goal
Design Thinking
‘Inspired By Life’
Integrating by creating a vision which is based on the past and is a projection of the future
Brand Positioning
A unified identity that is as much Global as it is rooted.
The symbol borrows its form from an architectural structure that has stood the test of time and has witnessed many sunsets
The Identity
Integrating various institutes under one common identity
Brand Architecture
A journey over 3 distinct periods and 3 generations
A journey that is continuous
Integration
Grooming people to not just be doctors / engineers but be inspired by life
Inspiring Communication�
A film which is like a music video
Inspiring Communication�
Designing Communication that is memorable
Inspiring Communication�
Celebrating a milestone
A landmark celebration for the Global Family
Creating a brand for the distance education programme
Branding of programmes�
Creating a truly global inspiring campus
Experience Design
The new Manipal indoor sports Arena
Branding of the Sports Arena
WE SCHOOLCreating future leaders
(year: 2007)
Trigger
To transform Welingkar institute of management from a conventional business school into contemporary future oriented dynamic institute that is geared for emerging realities
An institute that stands for innovation
In a country of entrepreneurs, Welingkarneeds to be more than just a B-School
When academics, corporate and society come together,the effects of innovation for progress becomes threefold
Insight
The Brand Name
We school
The brave new name completely debunks typical management college name
A holistic new perspective that is inclusive and therefore it is ‘We School’as apposed to B-School
The Identity
Simple yet dynamic
The ‘trikon’ - triangular form represents body, mind and soul is a very potent symbol and also represents society, academics and corporates working together towards a bright future
The Positioning
We school and not a B-School
We is the New I
Welingkar Education and not just management education
Sharing and optimistic, the culture is one of collaboration and transformation
Establishing a culture
Experience Design: Transforming EnvironmentsTransforming our environment first so that we can transform the business environment
‘Peoplescaping’ as apposed to Landscaping. Encouraging interactions and activities
Experience Design: Creating Atmospheres
Creating atmosphere for education and industry. To create leaders for the new Indian economy
Experience Design: Creating Experiences
Several individual spaces that coming together to allow one to explore, experiment and experience; it is about experiential learning
Programme Branding: Innowe
Designing a dynamic Memetics and Innovation center
Launching the identity
Launching the identity in 24 cities through a moving exhibition.Creating a powerful impact and leaving an impression
Experience Design: Mumbai Campus
Applying the new identity and infusing the new culture in the existing Mumbai campus
Designing exciting merchandise and communication to help students to start living the new philosophy and the identity
Communication Design
Environmental Graphics
OAKRIDGEEvery child is special
(year: 2008)
Trigger
Creating a school brand that is truly international in every aspect
Insight
‘Children’ cannot be classifies into one homogenous community.
A school needs to be designed to cater to different age groups
Design Thinking
DO - FEEL - KNOW
as apposed to
KNOW - FEEL - DO
Brand Positioning
Open MindsA mind that is open to self discovery, new thoughts and ideas for growth
The Identity
Dandelion =
Free thought =
Open minds
A light and colourful floating seed conveys an open mind
School Experience Design
Rethinking school architecture
Designing for different age groups in one single corridor-less school
Designing for a community of future creative leaders
Communication Design
Open minds for open growth
Communication Design
Opening up new possibilities
Communication Design
Ideas for better utilization of infrastructure
Ideas for innovative fee structures
New business ideas that compliment the core business of education
Ideas for strengthening parent-school relationships
Creating a sustainable business model
Business Design
Gearing up the team and preparing them for the new future
Business Design
Interactive Learning(year: 2010)
OI
To design a future ready play school
A school that also acts as a feeder school to Oakridge International
Trigger
Outside real world experiences are much more richer in learning
Can we create a school that is able to bring in outside world experiences inside?
Insight
Real world discovery
+
Interactivity
Design Thinking
Oi - Open Interactive
Oi - Oakridge International
A fun yet solid logo representing interaction and fun
Brand Identity
I do I See I Learn
The 3 mascots of the playschool
Friends
Recreating outside world experiences. Designed like a little barn
Experience Design
Every piece of communication was designed to be interactive and fun
Interactive Communication
KARAA Fun play school
(Year: 2009)
Playful and Interactive communication and graphics
PSBBLearning beyond text book
(Year: 2003)
Trigger
A new age start up school wanting its students to go beyond mere textual knowledge and be rooted in the Indian culture
With grandparents far away, who will tell kids all about what they seldom teach in school?
Insight
Design Thinking
The wall cyclopedia
Bring life to the corridors by designing a wall cyclopedia that talks all about Indian culture and folk tales
Each wall tells a story
History, mythology, environment awareness, leaders, the universe - all explained from an Indian point of view
Experience Design
Creating an intriguing environment where children want to learn more
Experience Design
Thank You!
Pooja Mehta+91 [email protected] Design and Consulting Ltd., Joseph Chemmanur Hall, 1st Stage, 1st Cross, Indiranagar, Bengaluru - 560 038