Transcript
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Online Marketing Company

Find out more about Ajax Union:

www.AjaxUnion.com

Follow Us On Twitter:

twitter.com/ajaxunion

Like On Facebook:

facebook.com/ajaxunion

Connect On Linkedin:

linkedin.com/companies/ajax-union

Call Ajax Union:

800-594-0444

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Mushki Deitsch: Social Media Manager

Sarah Mogin: Design & Development Ninja

twitter.com/SarahMogintwitter.com/mushmushd

facebook.com/Sarah.Moginfacebook.com/MushkiDeitsch

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Ice Cream Social [Media]

Find out more about Ajax Union's products at: www.ajaxunion.com

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Agenda

• Social Media 101• Social Media Stats• Setting Goals with Social Media• Facebook• Twitter• Additional Social Networks• Final Thoughts

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Social Media 101

Social media connects individuals, brands, and groups through mobile and web technology.

Hallmarks of social media:•User-generated content•2 Way Conversation•Frequent updates•Trends•Pages/Profiles•Free(ish)•Advertising•Dynamic

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Social Media Stats

Monthly Active Users

Facebook Twitter Google+

751 Million 288 Million 359 Million

• Smartphone users 18-44 spend 84% of their time on their phones on texting, email, and social media

• Over 1 million websites have integrated with Facebook

• 80% of users prefer to connect with brands on Facebook

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Social Media Stats

• 56% of customer tweets are being ignored

• 34% of marketers have generated leads on Twitter

• The Google +1 button is pushed 5 million times a day

• Websites using the +1 button see a 350% increase in page traffic

Sources: The Huffington Post, Growing Social Media, MarketingProfs

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Setting Goals with Social Media

Start with the End in Mind!

Understanding the Why

Think about:• 1. Your business objectives• 2. Your target audience

Action Items:• 3. Establish Metrics• 4. Analyze, Measure and

Adjust

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Facebook

Leverage your existing audience- Email - past orders or newsletter sign up box- Foot traffic- Site Traffic - use social buttons

Create and Publish Content- Know your marketing message- Know who your audience is- Use great imagery, strong calls to action, links when necessary- Keep it seasonal - Edgerank- #Hashtags- Publish via Facebook – use scheduler tool

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Broadcast with Ads- What are your goals?- Marketplace Ads- Sponsored Stories- Page Post Ads- Ads Manager vs. Power Editor

Facebook

Contest Time!- What are your goals?- Types of Contests- App Providers

Wash, Analyze, Repeat- Page Level Data- Post Level Data- Advertising Performance

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Twitter

• Broadcast your message in 140 Characters or less

• Fast paced and concise• Customer Service -

@connect tab• Reach out to key industry

experts• Reach out directly to people

who are looking for your product/service

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Additional Social Networks

Google+: Google’s a growing social network that we have to stop ignoring

•A must for local businesses•Lots of visual potential•Useful for SEO (long-form content)•Google+ communities

Add +1 button your site:https://developers.google.com/+/web/+1button/Be an individual (not just a brand)

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Additional Social Networks

Pinterest: visually centric social network that requires a “soft touch” from marketers

•Pinterest visits can lead to sales•80% of Pinteresters are female; 50% have children•Pins with prices are 36% more likely to be repinnedDon’t pin. Get people to pin.pinterest.com/source/potterybarn.com

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Additional Social Networks

LinkedIn: business network where it’s more important to be established than active

•Fill out your profile•Create and fill out your company profile•Focus on personal networking

YouTube: video-centric network that you should use even if you don’t have videos

•Create/update your channel•Support SEO effort•Create videos that answer questions•Show important content in first 15 seconds

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Final Thoughts

• Know your Goals• Get Social on Facebook• Outreach on Twitter• Establish a presence on all

major networks and compare successes on:

• Google+• Pinterest• LinkedIn• YouTube

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Check out: AjaxUnion.com/events

Free Networking MixerCelebrating Business Events NY’s 1 Year

AnniversaryTuesday, July 30 from 6 to 9 pm

230 Fifth Rooftop Garden

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Sign up for the rest of our Summer Academy!

www.AjaxUnion.com/webinar

Try out KiwiSEO today!

www.KiwiSEO.com

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Request a Free Quote:

www.AjaxUnion.com

Call Us Today:

800-594-0444


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