Role of IAB Poland in development of the interactive market.

Jarosław Sobolewski, General Director

Market overview

1. 15 million internet users (36 million citizens)2. Low broadband penetration3. Adspend of more than 200 million euros in 2008 *4. Around 10% of all media adspend5. Internet is medium nr.26. Portals domination7. No international competition on the market except

Google (Ebay, MySpace)

* - 2003 – less than 1% of total adspend online

Our local mission

The most important task for IAB team and members is to stimulate constant growth of interactive share in media spend.

We share the vision of all IABs

Members of IAB Poland

1. Portals2. Ad networks3. Vortals4. Classified&yellow pages sites5. Media houses6. Publishers7. Broadcasters8. Social platforms9. Service providers10. Interactive agencies

…but not yet Advertisers

Members

114 members now!

IAB Poland structureGeneral Assembly – 13 members, fees 10-20K euros per year

Onet.pl (TV holding - TVN)Wp.pl (Orange – France Telecom)Interia.pl (Bauer - publisher)Gazeta.pl/Agora (publisher)IDMNet (ad network)ARBO Interactive (ad network) Ad.Net (ad network)Redefine (TV – Polsat)Axel Springer (publisher)iTVP (national TV)PolskaPresse (Passauer Neue Presse – publisher)Gemius (research provider)Nasza-klasa.pl (social network)

IAB Poland team

Jarek – General DirectorPatrycja – Project ManagerAnna – Account ManagerJacek – Task Force CoordinatorAnia – Education Projects Coordinator??? – Office Assistant

Association landscape in Poland

Number of Google links *:

IAB Poland – 63.400Chamber of commerce of press publishers – 32.900Pro Marka (WFA) – 12.200DMA – 6.760Association of Advertising Agencies – 6.690

* Search done on Google.pl , May15 th 2009,16.00H

IAB Poland - activities

IAB/PwC AdEx CreativeEx

Forum IAB

MIXX Awards

IAB Conferences

IAB Update

IAB Showcase Partnership events: Mediatrendy,Impactor, IDG,

Annual report and media activities

IAB Polska – taskforces

1. Display standards2. E-mail marketing3. SEM4. Interactive agencies5. Performance marketing6. Social networks7. Behavioral targeting8. WoMM9. Video online10. Usability

Plans for2009: Advergaming, Classifieds & yellow pages, Reasearch, Adserving

IAB Polska – education projects

University partnership programme:

3 years plan – 30 cooperated interactive marketing programmes

IAB Polska – communication

www: iabpolska.plMicroblog: iabpolska.blip.plBlog: blogiab.plGoldenline (local LinkedIn): IAB PolskaYoutube: youtube.com/user/IABPolska

Events websites:iabkonferencje.pliabupdate.plforumiab.plmixx-awards.pl

IAB Poland – cooperation

Trade organisations we work close to:

- Association of Advertising Agencies - Direct Marketing Association -International Advertising Association-Związek Stowarzyszeń Rada Reklamy – (EASA Alliance member)

- ProMarka – Advertisers Association- Polskie Stowarzyszenie Producentów Kosmetyków i Środków Czystości „Czyste piękno”

IAB Polska – public affairs

- Self-regulation process:Guidelines, Best practices and Standards

- Lobbing and Legislation support: URT, Prawo Prasowe, UŚUDE (retencja)

Thank you.

More information on IAB Poland at: www.iabpolska.pliabpolska.blip.pl

blogiab.pliabkonferencje.pliabupdate.plforumiab.pl

mixx-awards.pl

And : IAB Polska on Goldenline.pl