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How can we do
Twitter Better?
Dan Slee, Walsall Council, Epic Social Media for Public Service, February 2012
Greetings from Brisbane
Why bother with Twitter?
Statistics...
Statistics...30 million on Facebook
Source: Facebook February 2012
Statistics...30 million on Facebook
20 million on Twitter
Source: Facebook February 2012
Source: Semiocast, January 2012
Statistics...30 million on Facebook
20 million on Twitter
Source: Facebook February 2012
Source: Semiocast, January 2012
7.9 million on LinkedInSource: Umph, September 2012
Statistics...30 million on Facebook
20 million on Twitter
Source: Facebook February 2012
Source: Semiocast, January 2012
7.9 million on LinkedInSource: Umph, September 2012
10 million daily newspapersSource: Wikipedia, February 2012
Twitter is not a golden bullet (but it is a bullet)
Is Twitter used in local government?
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
88 per cent comms
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
88 per cent comms
24 per cent broadcast
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
88 per cent comms
24 per cent broadcast
8 per cent two way
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
97 per cent use Twitter
88 per cent comms
24 per cent broadcast
8 per cent two way
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
97 per cent use Twitter
88 per cent comms
24 per cent broadcast
8 per cent two way
Source: Dean Spurrell Ashford Borough Council for CIPR
Statistics...
Do we really need to use Twitter?
“Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011
The Walsall media landscape
“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
- Adrian Short, web developer
What can you use Twitter for?
Who should use Twitter?
Who should use Twitter?
People should
What can you use Twitter for?
Twitter is not a golden bullet (but it is a bullet)
• inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know,
Five fundamental rules of good Twitter
1. Be A Social
2. Be a Sharer
3. Be Connected
4. Be Timely
5. Be Informative
Be social
Be social
@walsallwildlife
Be social
@walsallwildlife
Be social
@walsallwildlife
Be social
@walsallwildlife
Be social
Be social
@walsallcouncil
Be social
@hotelalpha9
“I’m about to go and give crime prevention advice to a victim of a large lead theft (from a building)
What do you think I should tell them?”
Be social
@hotelalpha9
Be a sharer
Be a sharer
@monmouthshirecc
Be a sharer
@ehodavid
Be a sharer
@wmpolice
Be a sharer
RE-TWEET
Be connected
Be connected
@erdingtonfire
Be connected
@natlibrariesday
Be timely
Be timely
@pcstanlewmp
“Walsall Police Station at 19.11 today. Look how not on fire it is. Very not on fire”
Be timely
@wateraidamerica
Be timely
@wmpolice
Be informative
Be informative
@nhsdirect
Be informative
@kirkleescouncil
Be informative
@mehboobkhan
Be informative
@walsallcouncil
Be informative
@walsallmeetings
Be informative
#nccourday
445
445Be social
445Be social
Be a Sharer
445Be social
Be a SharerBe Connected
445Be social
Be a SharerBe Connected
Be Timely
445Be social
Be a SharerBe Connected
Be TimelyBe Informative
How not to do it...
How not to do it...
How not to do it...
How not to do it...
How not to do it...
Don’t be frightened to
Innovate
@danslee
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