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what keeps you up at night?A seminar for Decision Makers
Eric MaherFinancial
Representative
Northwestern Mutual Life Insurance Company · Milwaukee, Wisconsin
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Can I retire in 10 years?Can this business fund my retirement? What if my partner dies? Do I want to do business with his son? Now I’ve personally guaranteed a loanfor this business. I could lose everything. If I get hurt and can’t work, what happens to this business? To my family?
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Expanding the Business makes sense. Can I get the credit I need? This business is a key part of my life and my family’s life. How do I make sure my family gets to enjoy the value of all my hard work? Why are there so many questions? Where are the answers?
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I can’t keep doing it all myself. How do I attract the best and brightest to help me grow this business? My biggest competitor provides top notch benefits. Do I need to provide better benefits? I can’t believe I missed another school event working late. The kids are disappointed, and so am I.
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Purpose
Get acquainted with other Decision Makers
Address some of the key financial issues keeping you up at night
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Take-aways for You
• Identify and prioritize goals and concerns
• Understand business planning strategies
• A complimentary follow-up consultation
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What keeps Decision Makers up at night?
Respondents very concerned orsomewhat concerned:
Cost of Health Insurance/Benefits 93%
Finding and keeping employees 92%
Having enough money to retire 87%
Safety and security of business 89%
Finding business advisors to trust64%
Source: The Network of City Business Journals: The Pulse of American Business 2005
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What keeps youup at night?
Complete the “Objectives and Priorities” checklist
Use a rating scale of1-10 with 10 being the most important
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Objectives and PrioritiesScale 1 – 10 (10 being very important)
• The death or disability of a key employee
• Cash flow in the event of a disability
• Business continuation planning
• Recruit, retain and reward key employees
• Executive benefits for select employees
• Employee benefit programs
• Long term care needs for you and your employees
• Funding personal financial goals (retirement, college, etc.)
• Investment strategy for retirement plans
• Asset preservation for the next generation
• Credit for business expansion
• Protect personally guaranteed corporate loans
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How did you match up to otherDecision Makers?
It’s all about managing assets and liabilities
Employees are assets = “human capital”
Employee benefits = attract and retain talent pool
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How did you match up…?
• Spend money to make money?
• How do you invest in the Business andsave money for retirement, too?
• Who can you lean on for honest,objective advice?
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Four Critical Asset Classes
1. The physical assets of the Business– Buildings, machinery, cars, trucks
2. The employees
3. the Business itself– Reputation, goodwill, client relationships
4. the Business owner– As a key person and owner
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Four KeyFinancial Areas
1. Risk Management
2. Employee Benefits
3. Business Succession
4. Personal Needs
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An Integrated Approach for You and the Business
• Liability coverage• Protect business from loss
of owners or key employees
Northwestern Mutual Life Insurance Company · Milwaukee, Wisconsin 14The products and services referenced are offered and sold only through appropriately appointed and licensed Network Representatives.
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Risk Management
• Physical Assets– Patent, copyright, trademarks, formulas– Property and casualty coverage– Liability coverage
• People Assets– Non-compete clauses– Loss of employee due to death or disability– Loss of key revenue generator due to
death or disability (keeping the lights on)
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Risk Management – The Facts
84% of businesses own property/casualty, almost all of which is business liability
23% of businesses carry individual business life insurance on a key employee
8%of businesses carry disability coverage on a key employee
4%of businesses have disability overhead coverage
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Risk Management – Key Questions
• Is your liability insurance up-to-date?
• Is your intellectual property protected?
• Have you protected your ability to generate income?
• How will business expenses be paid if you become disabled?
• What if a key employee died or became disabled?
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An Integrated Approach for You and the Business
• Group employee benefits*
• Retirement solutions• Benefits for select
employees*
• Employer-sponsored benefits*
Northwestern Mutual Life Insurance Company · Milwaukee, Wisconsin 18The products and services referenced are offered and sold only through appropriately appointed and licensed Network Representatives.
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Employee Benefits*
• “Qualified Benefits” for all full time employees
• “Non-Qualified Benefits” for select employees
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Why Offer Employee Benefits*?
• The right thing to do
• Attract and retain employees
• Owners need coverage, too
• Remain competitive
• Employees demand them
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Employee Benefits* - The Facts
• Nearly 80% of job-seekers rate as very important when considering new job opportunities
• 70% of businesses offer some type of group benefit– Health (70%) – Dental (40%)– Drug (60%) – Group Life (40%)– Retirement (43%) – Group Disability
(33%)
• 50% of businesses offer some executive benefits beyond group benefits
LIMRA: “US Small Businesses in 2000, 2001
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Employee Benefits*
Average Per Firm Spending:
1 to 4 EEs
5 to 19 EEs
20 to 99 EEs
100 to 499 EEs
Health insurance $2,490 $14,680 $92,480 $325,980
Pension plans 2,070 3,920 35,580 78,900
Education/training 530 1,890 7,130 27,470
Life/disability insurance 490 1,500 7,181 15,920
Dental insurance 30 480 3,450 18,080
The Network of City Business Journals: The Pulse of American Business 2005, Buying Power
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Employee Benefits*
• 8.2% of overall spending
• +3.8% growth vs. 2004
• Average per firm spending– 1-4: $7,100 – 20-99: $142,700– 5-19: $21,800 – 100-499:
$474,500
• Includes: health, dental, life insurance, disability insurance, pension plans, education or training
The Network of City Business Journals: The Pulse of American Business 2005, Buying Power
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Employee Benefits* – Key Questions
• Are you distinguishing yourself from the competition?
• Are you benefiting from your employee benefits?
• Do you want/need to attract, retain or reward key employees?
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An Integrated Approach for You and the Business
• Estate needs• Trust services• Liquidity
planning• Exit strategies
Northwestern Mutual Life Insurance Company · Milwaukee, Wisconsin 25The products and services referenced are offered and sold only through appropriately appointed and licensed Network Representatives.
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Succession Planning
• Business successor options:– Family/children– Other owners or employees– Third party– Liquidate
• Business transfer triggers:– Death– Disability – Retirement
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Succession Planning
• Biggest source of conflict in a family business centers around issue of succession.– Reluctance of founder to turn over reins to
younger generation.– Children in business disagreeing with each
other over business decisions.– Children not adequately prepared to take
overthe Business.
• Despite this, children as successors isthe norm.
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Succession Planning – The Facts
39% of businesses have a professional valuation
60% of businesses have a formal succession plan
26% of family businesses have a written succession plan
LIMRA: “ US Small Businesses in 2000”, 2001LIMRA: “Small Decision Makers”, 2005
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Succession Planning – Key Questions
• When do you want to exit the Business?
• Who will be your successor?
• What is the value of the Business?
• How will you get your value from the Business?
• How will your successor pay you?
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An Integrated Approach for You and the Business
• Retirement income
• Education funding• Asset and income
protection• Investment
services
Northwestern Mutual Life Insurance Company · Milwaukee, Wisconsin 30The products and services referenced are offered and sold only through appropriately appointed and licensed Network Representatives.
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Personal Financial Needs
• Difficult to separate financial goals of the Business from personal financial goals
• Business can help to fund personal planning of the owner
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Personal Financial Needs – The Facts
• Typical Decision Makers: – Average age 50 years– Mean annual household income: $134,000– 51% are college graduates– 76% are married– Work on average 55 hours /week– Want value, not necessarily lowest price
• Owner’s retirement goal is to keep working
LIMRA: “US Small Businesses in 2000”, 2001
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Personal Financial Needs – Key Questions
• What would happen to your income if you could not work? How would the Businesspay you?
• What role does the Business play in your retirement planning?
• Do you have the flexibility to grow the Business, while also providing for your family?
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An Integrated Approach for You and the Business
Northwestern Mutual Life Insurance Company · Milwaukee, Wisconsin34
• Retirement income
• Education funding• Asset and income
protection• Investment
services
• Estate needs• Trust services• Liquidity
planning• Exit strategies
• Group employee benefits • Retirement solutions• Benefits for select
employees• Employer-sponsored
benefits
• Liability coverage• Protect business from loss
of owners or key employees
The products and services referenced are offered and sold only through appropriately appointed and licensed Network Representatives.
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Four Stagesof Business Development
1. Startup
2. Growth
3. Maturity
4. Transfer
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Startup Phase
Risk Management • Protect against business liability
• Protect business from loss of owners or key employees
Employee Benefits • Group medical• Group life• Group disability
Business Succession
Personal Planning • Protect income• Protect family• Retirement
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Growth Phase
Risk Management • Expanded protection against loss
Employee Benefits • Group benefits(disability, life, dental, vision, etc)
• Basic retirement• Selective retirement and
benefit programs
Business Succession • What will you do with the Business?
• How transfer and to whom• Buy-sell agreement
Personal Planning • Review personal objectives
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Maturity Phase
Risk Management • Expanded protection against loss
Employee Benefits • Selective benefits for key employees–Disability–Long term care–retirement
Business Succession • Review transition plan and agreements
Personal Planning • Review personal objectives• Estate planning
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Transfer Phase
Risk Management • Review/transfer protection plans
Employee Benefits • Review/transfer benefit plans
Business Succession • Implement exit strategy
Personal Planning • Review personal objectives and plans
• Review estate plan
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The Role of an Advisor
• Asks you thought provoking questions
• Develops an understanding of the Business; your industry
• Doesn’t use a “one size fits all” approach
• Collaborates with you to build a plan around the Business and personal goals, needsand objectives
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The Role of an Advisor – The Facts
• Decision Makers tend to seek advice of professionals – 66% prefer one advisor for both personal
and business needs– 48% have a Primary Financial Advisor
• Top three advisors:– Accountant– Financial Representative– Lawyer
LIMRA: “US Small Businesses in 2000”, 2001
LIMRA: “Small Decision Makers”, 2005
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Finding an Advisor
• Ask friends, business associates or financial professionals
• Does the advisor understand the Business?
• Does the advisor ask questions or just make assumptions?
• Can the advisor provide you with personal and business advice?
• Does the advisor have access to other specialized advisors?
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Behind every great Professionalis a Networkof Specialists
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Expert Guidance
• The Northwestern Mutual Financial Network
• One stop power house of expert guidance
• Collaborating with your CPA, Attorney, banker and others
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Let’s review
• At what stage of development is the Business?
• Are you monitoring the four key financial areas?
• Have you protected the four asset classes?
• Do you have a knowledgeable, trusted advisor?
• Do you have access to a network of specialists?
No time like NOW to begin the review processand get the help you need, so…
…You can sleep better at night
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I want yourfeedback…
Please rememberto complete the evaluation form.
Return it to the table at the back of the room.
Indicate if you’d likea follow-up consultation.
Lastly, Thank you and sleep tight!
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I’m confident that all my questions have answers, and that they’re the right answers for the Business, my family and me. Its going to be a great day.
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Network disclosure language
Northwestern Mutual Financial Network (NMFN) is the marketing name for the sales and distribution arm of The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI and its affiliates. NM (life insurance, annuities, and disability income insurance). Northwestern Long Term Care Insurance Company (long-term care insurance), Milwaukee, WI, a subsidiary of NM. Securities and advisory services are offered through Northwestern Mutual Investment Services, LLC (NMIS), 611 E. Wisconsin Ave., Suite 300, Milwaukee, WI 53202, 1-866-664-7737, registered investment adviser, member NASD and SIPC. Northwestern Mutual Wealth Management Company, Milwaukee, WI, a wholly-owned company of NM, a limited purpose federal savings bank and a registered investment adviser. The products and services referenced are offered and sold only through appropriately appointed and licensed Network Representatives.
*Offered through Strategic Employee Benefit Services™ a nationwide program providing employee benefit services exclusively through Northwestern Mutual Financial Network Representatives.Pertaining to slides 16,18,20-22