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Page 1: How to Recruit, Retain, and Engage Students using Social Media

HOW TO RECRUIT, RETAIN, & ENGAGE STUDENTS USING SOCIAL MEDIANell EckersleyLiteracy Assistance Center

http://bit.ly/1MEqzjx

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AGENDA What is Social Media?18-29 Years Olds and Social MediaFocus on Tools Facebook

InstagramLinkedIn

This PowerPoint is available here:http://bit.ly/1MEqzjx

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WHAT IS SOCIAL MEDIA?▪ Social media includes web-based and

mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

--Wikipedia

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4HTTP://WWW.PEWINTERNET.ORG/2013/07/16/PART-II-HOW-MUCH-AND-WHAT-DO-TODAYS-MIDDLE-AND-HIGH-SCHOOL-STUDENTS-WRITE/

SKILLS FOR THE FUTURE (NOW)

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WEB 2.0

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TAGGING IS CONNECTINGHow to Use Hashtags on Every Social Media Network

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APPS VS BROWSER Social media tools developed after the wide use of

smart phones often have more functionality in the app version than the web browser version. Instagram is a good example of this.

For other Social Media tools it can be the opposite. Facebook is a good example of this.

The key is to try out both. And they are always changing

http://www.formotus.com/14018/blog-mobility/figuring-the-costs-of-custom-mobile-business-app-development

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SOCIAL MEDIA TOOLSAs of August 2015, online 18-29 year olds:82% use Facebook 55% use Instagram37% use Pinterest32% use Twitter22% use LinkedIn

http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

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IN THEIR OWN WORDShttps://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6

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10 FACEBOOK

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WHAT IS FACEBOOK?▪ Originally a form of online yearbook▪ Now a social media platform for sharing

all kinds of information

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WHY USE FACEBOOK▪ Public or Private platform▪ Share information about your

program, about your students, about yourself

▪ http://www.facebook.com/education▪ Teach people how to use it for Good

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FACEBOOK TOOLSTools▪ Pages▪ Groups▪ Events▪ Causes▪ Notes▪ Photos▪ “Like”▪ Many other

Apps

Security and Privacy▪ Don’t do on

Facebook what you wouldn’t do in “real life”

▪ Unfriend as you need

▪ Set up groups to control who sees what

▪ Review privacy settings frequently

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FACEBOOK PROFILE

https://www.facebook.com/nell.eckersley

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FACEBOOK PAGES

https://www.facebook.com/thelacnyc

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FACEBOOK GROUPS

https://www.facebook.com/groups/MobileMath

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FACEBOOK▪ Groups

▪ Classes ▪ Small group

projects▪ Pages

▪ Organization▪ Agency

https://docs.google.com/spreadsheet/ccc?key=0AqvGpEsx6NZUdE9namRoa08xYml1dWlRVnByVkZ2UVE#gid=0

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FACEBOOK GROUPS & PAGES

▪ Facebook Group or Page?▪ Facebook Groups, Facebook Pages, LinkedIn Groups?

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19 INSTAGRAM

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WHAT IS INSTAGRAM?▪ Photo & video sharing tool▪ App has more functionality than browser

version▪ Additional apps allow for even more

functionality (like reposting)

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WHY USE INSTAGRAM?▪ Most actively used tool by 18-29 year olds▪ Allows people to share photos or videos—a

picture is worth a 1000 words, without other information being shared

▪ Allows people to follow Instagram accounts that interest them

▪ Allows users to comment on and tag images▪ Did I mention filters?

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24 LINKEDIN

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WHAT IS LINKEDIN?A place to ▪ Connect with other people in a

professional network▪ List your work and education experience▪ Join groups that relate to professional or special

interests▪ Demonstrate skills and knowledge

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WHY USE LINKEDIN▪ Help your students develop social

capital▪ Help your students develop their

resumes▪ Promote your program▪ Develop and maintain an Alumni

Group of former students that current students can connect with

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LINKEDIN TOOLSProfile Checklist for Students10 LinkedIn Tips for Students and New GradsBuild a personal website from a LinkedIn profile using Strikingly

LinkedIn Resume Builder7 Ways to Create an Awesome LinkedIn Group

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LINKEDIN GROUPS

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MY CONTACT INFONell Eckersley Email:  [email protected] Twitter:  http://twitter.com/LACNYCnell  Website: http://nelightful.weebly.com/

My contact info


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