Mobile App Marketing Guide

Over 73% of Total E-commerce Sales are Made via Mobile Apps

A Complete Package to Successful Mobile App Launch

1. Marketing Strategy Before the App Launch2. Marketing Strategy On the Launch Day3. Marketing Strategy After the App Launch

Before The App Launch

1. Build a teaser website2. Pitch to app review websites. Sites like 148apps, AppStoreApps and AppAdvice can generate a lot of buzz for your app if they mention it3. Create a six-second how-to series4.  Run a contest5. Create Blog6. Create Webinars 7. Post on Pinterest.

How to launch A Mobile App ?

1. Submit Your App On Google Play Store and App Store2. Create a Landing Page3. Notify your Existing Customers of your app's availability4. Notify your press list and influencers 5.  Use giveaways to get thousands of downloads. 

Steps to follow to Submit app on Play Store

App Store Product Page

App Name : OnGoBuyo

App Icon :

ScreenShots

Ingredients That Make A Description Better

1. Engaging2. Informative content 3. Professional language (according to industry)4. Highlights the features and functionality5. Content that user reads, appreciate & understand.

What’s New : 1.Opportunity to communicate with active users2.List updates & changes3.Add call-to-action message4.Let users know for changes made after their feedbacks

KeywordsKeywords are limited to 100 characters total, with words separated by commas. Maximize the number of words that fit in this character limit by avoiding the following: 1. Plurals of words that you’ve already included in singular form2. The names of categories or the word “app”3. Duplicate words

Improper use of keywords is a common reason for App Store rejections. Do not use the following in your keywords:

1.Unauthorized use of trademarked terms, celebrity names, and other protected words and phrases2. Terms that are not relevant to the app3. Competing app names4. Irrelevant, inappropriate, offensive, or objectionable terms

How to Promote Your App ?

Social Media lets You Go Viral

Over 78 % of U.S. Americans have a social media profileThe number grows 5% with 1.96 billion people using social mediaThe number expected to reach 2.5 billion by 2018

1.Set up a page. 2.Use the audience network.3.Choose your advert audience. 4.Reach customers you know. 5.App install and engagement adverts6.Share your content and products7.Share updated features8.Get Likes and Reviews

App CardThe App Card represents mobile applications on Twitter and drives installs. It’s designed to allow for a name, description & icon and to highlight attributes such as the rating and price. Sample Code¶ Adding an App Card to your tweets is as simple as adding the below meta tags to your site: <meta name="twitter:card" content="app"> <meta name="twitter:site" content="@TwitterDev"> <meta name="twitter:description" content="Cannonball is the fun way to create and share stories and poems on your phone. https://dev.twitter.com/cards/types/app

1. Set Up Google+ Business Listings2. Use Circles to Segment Connections3. Create and Join Communities to Network4. Share Google Photos to Tell Stories

Video Promotion

Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer.

1.  Create a simple 30 second-demo video 2. Your videos, along with all your content, should be updated

weekly or monthly3. After demo video, leverage social media to promote the

app. 4. Try including blog post, Instagram, and Youtube channels in

video

Link To Your App In Your Email Signature

It can often take weeks if not months for all of your existing customers to know that you’ve finally launched a mobile app. But those same customers that don’t know, likely get emails from you weekly or maybe even daily.

Amandeep KaurOnGoBuyoWe’re also available on app Now . Check it out