Transcript
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How to manage entrepreneurial spirit

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Good afternoon. My name is Bart.

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This is my daughter Merel (I have 3 kids).

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I’m passionate about coffee.

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I’m passionate

I live and work in Ghent.

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You can find me on Twitter: @netlash

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Entrepreneurial spirit Trends Vlerick Business Academy

Are you a game changer?

11/10/2014

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This is chapter title

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‣ digital agency

‣ 55 people

‣ est. 2006

‣ multi-disciplinary

‣ young, fast-moving sector

‣ young, fast-moving company

‣ young, fast-moving people... (28.7 year avg)

Wijs

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‣ strategists

‣ information architects

‣ designers

‣ developers

‣ marketeers

!

‣ T-profiles!

Multi-disciplinary

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‣ balance path to structure with entrepreneurship

‣ align drive for innovation with business goals

‣ don’t lose feeling with fast moving market

‣ keep fast moving people interested

Challenge

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„Just enough”

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First... Create & sustain the right culture.

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1. Flat organization & Self-steering

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‣ teams with P&L

‣ responsibilities, not tasks

‣ roles, not functions

‣ output, not input

‣ decision power at the right level…

!

In order to stay able to move fast.

1. Flat organization & Self-steering

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2. Focus on cocreation & communication

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‣ multi-disciplinary teams

‣ on our way to cross-disciplinary teams (anti-disciplinary?)

‣ formal & informal communication

‣ digital tools

‣ environment aimed at ‘chance encounters’

2. Focus on cocreation & communication

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First we shape the environment. Then the environment shapes us.

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‣ activity-based workspace

‣ shaped by movements, not position

‣ think of it in terms of ‚city development’

‣ provoke ‘chance encounters’

Environment

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3. Culture of transparency & sharing

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‣ share knowledge, internal & external

‣ an eye on the numbers

‣ allow personal branding

‣ design shareable experiences

‣ encourage to share

3. Culture of transparency & sharing

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Core value:

open source We share our knowledge.

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‣ open source code (Fork CMS, Chopstick)

‣ blog, twitter, whitepapers

‣ Online Trendreport

‣ presentations

‣ attend & organize industry events

‣ guest lectures at schools

‣ internships

‣ helping with school works

‣ sponsoring

Open source

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Add value to our ecosystem.

Pay it forward.

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‣ share ‘company life’ through Twitter & Facebook

‣ put employees in the picture

‣ encourage employees to share (allow!)

‣ design experiences to be shareable

Like & Share!

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Design experiences to be shareable

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Design experiences to be shareable

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Design experiences to be shareable

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Design experiences to be shareable

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Design experiences to be shareable

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Encourage to share

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A quiet revolution.

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4. Continuous innovation

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‣ 75% + 10%

‣ 5% : innovation time

‣ 10% : internal projects

(one pager, sanctioned by MT, business goals)

!

5% time

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‣ ‚new tech’

‣ after hours

‣ cross-company

‣ tinkerers & thinkers

Innovation workshops

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Hackathon.

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‣ 48 hours of freedom

‣ MT leaves („hands over the keys”)

‣ what, where, when, with who…

!

Hackathon

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2 rules/boundaries

‣ it has to contribute to the company, and you have to be able to explain how

‣ after 48 hours, you *have* to deliver something tangible

!

Hackathon

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‣ bottom up steering

‣ suggestion about theme (Internet of Things)

‣ facilitation of theme

‣ ‚scoring’

!

Hackathon

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‣ 20+ projects

‣ OTTO

‣ Martha The Chicken

‣ The Pooltable

!

Hackathon

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‣ encourage entrepreneurship (press, sector, coaching)

‣ allow entrepreneurship

‣ problem…

!

Entrepreneurship

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28,7

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3

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80%

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A-B-C model

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‣ A-fase

‣ idea to businessplan

‣ help, but challenge

‣ own time!

‣ Dragon’s Den pitch

3. A-B-C model

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‣ B-fase

‣ 1-2 days a week

‣ 3-6 months

‣ some resources

‣ MVP service/product/clients

‣ evaluation

!

3. A-B-C model

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‣ C-fase

‣ spin-out

‣ own company: funding, logistics, recruitment

‣ shared shareholdership

!

!

3. A-B-C model

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Part of Heaven Can Wait ecosystem.

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Remember.

What you should remember:

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‣ just enough

‣ culture of sharing & cocreation

‣ facilitate, don’t control (bottom-up)

!

Entrepreneurial spirit

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Questions?Questions?

[email protected]

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Wijs bvba

Voorhavenlaan 31/3 9000 GENT

09 335 22 8009 330 09 83

http://[email protected]

BE 0473.071.275


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