Noland Hoshino, High Five Media
Seanette Corkill, Frontdoor Back
4 local case studies
Aevum Images
Loowit Brewing
Lucky Loans
Beige Blond
strategy
structure
&
marketing
branding
vs
persona
perception
vs
digital shopper’s journey
Plant
SeedResearchSearch Decide Go!
most people’s
first interaction
with your
business will be
on social media
There are 2 search
engines you have to
optimize for:
• The search function within each social
network
• Google search
search
Loowit Brewing
search phrases & key words
• What 3 things do you want people to
know about your business?
• KEYWORDS: What 3 keywords define
your business?
• SEARCH PHRASES: What search
phrase would you use to find your
business?
Soolve.com
identify #hashtags
Hashtags are a way to categorize content
tagboard
facebook bios
If you want your page to come up in Google search for a keyword, that keyword needs to be in your page’s name and “About Us.” To come up in Facebook search, that keyword needs to be in your page’s subcategory.
twitter bios
If you want your Twitter profile to come up in Google search for a keyword, that keyword needs to be in your profile name or username. Google uses the meta description of your latest tweet.
instagram bios
Instagram profiles, Google uses the profile name, username and bio in search results. Profiles with a specific keyword in the name rank best in search on Google and in the Instagram app.
linkedin bios
If you want your company page to come up in Google or LinkedIn search for a keyword, that keyword needs to be in your company page name. For personal account, keywords should be in your description header.
breathe
social media posting strategy
AmazingContent
PerfectTiming
IdealFrequency
Source: Blog.bufferapp.com
create
content farming
currate
collaborate
create key messages
Create 3 key messages that you want
your audience to know. Use the
keywords for increased search engine
optimization. Stick to them.
Message #1
create content calendar
Month Title/Description Type of Content Social Platform
#
http://bit.ly/BcauseContentCalendar
Target Audience Keywords Due Date Publish Date
facebook content calendar
#
social media posting strategy
AmazingContent
PerfectTiming
IdealFrequency
Source: Blog.bufferapp.com
ideal frequency
Facebook Instagram Twitter Pinterest
3 x per week 3 x per week 5 x per week 5 x per day
10 x per week 10 x per week None 10 x per day
Minimum
Maximum
perfect timing
Your peak times
FACEBOOK:
Peak times for sharing your
contents on Facebook is during
the day when you wake up,
when you’re doing dinner and
before going to bed.
perfect timing
Your peak times
INSTAGRAM:
Instagram is good for sharing
appealing images and best
suitable for getting more traffic
from images to your blog posts
or web pages. The ideal time to
post is at 5 p.m. EST on
Wednesdays
perfect timing
Your peak times
TWITTER:
Peak time is Mondays –
Thursdays between 9 am to 3
pm. Worst time to tweet is
everyday after 8 pm and Fridays
after 3 pm.
facebook content schedule
#
• Inspirational Quotes
• Photos showing off products and services
• Photos giving fans a glimpse behind-the-scenes
• Guides & whitepapers
• Cover photos summarizing products & services
• Sharing news about business partners
• Posts about legislation that affects the industry
• Highlight your latest projects
• Pictures of events
• Announce employees who are also Facebook fans
• Post about universal events
• Run a survey about your industry
• Announce partnerships
• Share infographics
• Use photos to convey industry statistics
• Post research and ask fans about it
• Humorous pictures
• Show off new products for feedback
• Share customer testimonials
• Let fans know what clients are doing
• Announce events
• Post helpful news articles & tips
• Share your email newsletters
• Offer a trial demo to fans
What topost?
Date Time Type of Content Title/Description
http://bit.ly/BcauseContentCalendar
Circle your social prime time: 5AM 6AM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM
breathe
daily tasks
Respond to inbound social messages (Hootsuite)
Monitor #hashtags and keyword(s) conversations (Hootsuite)
Monitor competition (Hootsuite)
Create messages and load your social editorial calendar
Facebook post
Twitter post
Instagram post
Schedule posts on social media platforms
Acknowledge post comments (Hootsuite)
Facebook – Reply to comment, LIKE comment
Twitter – @ Reply to tweet, favorite tweet, or retweet
Instagram – @ reply comment
weekly tasks
Engage with thought leaders (Hootsuite)
Engage with business industry (Hootsuite)
Review social media analytics
Collect content for following week’s posts
Look for social media influencers in your niche
Create lists / Add to list of your favorite businesses on social media
Follow industry leaders and businesses
monthly tasks
Update your social media platform cover/header
Audit, review and adjust digital marketing strategy
Assess key performance indicators
Collaborate with other businesses
Gauge your capacity and needs
breathe
corporations are
not people.
personal facebook acct
facebook page
Follow me?
https://www.facebook.com/Beigeblond-
103193830319/timeline/
https://www.facebook.com/lucky.l.shop?fref=ts
https://instagram.com/makkasanman/
https://www.facebook.com/Lucky-Loan-Pawn-
Shop-139785091243/timeline/
Yes! I will follow you
https://twitter.com/LoowitBrewing
https://www.facebook.com/loowitbrewing
https://instagram.com/loowitbrewing
set triggers
SMO (social media
optimization)
Use a number of social media outlets and
communities to generate publicity to increase
awareness of a product, brand or event
SMO tips
• Create shareable content
• Make sharing easy
• Reward engagement
• Make your content unique, engaging
and different
• Engage with influencers
do SMO today, SMO
tomorrow, and SMO
the next day
- Noland Hoshino
breathe
