Making social media work for your brand

Created by Bailey Koharchick

Be on your toes.

● Timing.● Use cultural

references.● 3 C’S (clear,

concise, concrete).Created by

Bailey Koharchick

Just go with it.

● Be relatable.● Be funny.● Be engaging.

Created by

Bailey Koharchick

Prove your worth.

● Measure.● Your.● Efforts.

Created by

Bailey Koharchick

Know the trends

● Be aware of brand highs and lows.

● Do some research.

● Compare it to industry standards.

Created by

Bailey Koharchick

Quality, not quantity.

● Fanbase.● Content.● Interactions.

Created by

Bailey Koharchick

Check yo’self before...

● Don’t mix accounts.

● Check your content.

● “Boss check” it.Created by

Bailey Koharchick

Keep learning.

● Webinars.● Newsletters.● Other brands.

Created by

Bailey Koharchick

Participate in the convo.

● Join Tweetchats.● Follow influential

people.● Use appropriate

tags.Created by

Bailey Koharchick

Develop a personality.

● Brainstorm session.● Create a persona.● Be the brand.

Created by

Bailey Koharchick

Be responsive.

● You’re always on.● Get the right

resources.● Work with your CS

team.Created by

Bailey Koharchick

Be cool.

● Apologize.● Diffuse the

situation.● Have authority.

Created by

Bailey Koharchick

Make friends.

● Call on them.● Reciprocate.● Participate.

Created by

Bailey Koharchick

Be a human.

● Not a robot.● Build relationships.● Be friendly.

Created by

Bailey Koharchick

Know the rules

● Company values.● Competitors.● Buzzwords.

Created by

Bailey Koharchick

And also...

● Be gracious.● Give credit.● Use images.

Created by

Bailey Koharchick

ResourcesPeople to follow● @ScottAbel ● #SMgirlfriends● @DabneyPorte● @MariSmith● @JAltucher

Brands to learn from● BrightTalk● HubSpot● Mashable● TechCrunch

Tools to use● Hootsuite● SproutSocial● Twitter

Analytics● Google

Analytics

Created by

Bailey Koharchick