New Social MediaHow to Leverage
for Business
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Why Local Business don't rely on Social Media?
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• Long term investment
• Push Medium Vs Pull Medium
• Communities and Content are Global
• The Metrics are new
• No success guaranteed
Why Local Business don't rely on Social Media?
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Why use Social Media?
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Case Study 1: Local General Store
Keywords:
• Personalization
• Bonding
• Connection
• Trust
• Involvement
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Social Media is One Big Package
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Step 1: Blogging a Social HubA BLOG is a perfect platform to share:
• Experiences
• Case Studies
• Product Campaigns
• Press Releases
• Conduct Surveys
• Bonding with customers
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Case Study 2: IBM with its Blogging Network
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What is better then writing a blog review of your own product?
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Case Study 3: woot! An Online Whole Seller
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When twitter is down, where do you market your product?
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Step 2: Use Twitter for Social Media Marketing
• Always Listen >> Research Tool
• Humanize Yourself Online >> Personality
• Build Twitter Equity and Reliability
• Be Authentic, Be Credible
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Case Study 4: Zappos Community
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Step 3: Facebook the integral part of your Social Media campaign
• Build Communities
• Work in conjunction
• Target your audience Demographically
• Be creative and engage fans in contests
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Case Study 4: Coca-Cola Fan Page
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Case Study 5: DELL Social Media Resource Page
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Track/Analyze your Social Media Campaigns
• Use Web tools: Google Analytics
• Aggregate your analytics
• Analyze and Engage
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Thank You!
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