How to drive your event ticket sales through
Facebook advertising?
Who am I?• Founder of yago.sg
• Internet Marketing Consultant
• I use whatever works: Organic & Paid Search, Banner ads, E-mail, Facebook
• For events, Facebook works really well!
Have you ever…
• Promoted something on Facebook?
• Paid for ads?
Stats from EventNookWhere did people come from when they registered on ?
Many options…
• Event Page
• Personal timelines
• Groups & pages
• Ads
Event Page
• Central point to send your promotions to
• Build social proof & anticipation
• Invite friends & contacts
• Stay in touch after the event
• Selling tickets? Add a link.
Personal Timelines• Personal = Most
powerful
• Get entire team to post
• Share the event page
• Create social proof
• Free, but…
Groups & Pages• Update your existing
audience
• Reach out to other pages
• Be worth following
• Groups can be powerful: more involvement
• Free, but…
Facebook Ads
Why Advertise?• Reach more people
• Reach people more often
• Reach specific people
• Visitors to your website
• E-mail subscribers
• By Demographics and behaviour on Facebook
Endless possibilities…
How not to waste money
• Build involvement first. Use ads to amplify only
• Target small audiences with a strong interest
• Keep testing (Audiences, copy, images & landing pages)
• Budget: how much is an extra attendee worth?
Resources• Facebook changes its interface all the time. Here are some
recent resources to get you started with creating ad campaigns.
• Custom audiences: socialmediaexaminer.com/retarget-content-to-facebook-custom-audiences/
• Step-by-step ad campaigns: socialmediaexaminer.com/create-an-effective-facebook-ad-campaign/
• Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (2015) by Perry Marshall, Keith Krance and Thomas Meloche
• facebook.com/advertising
First presented at
On 9 July 2015
