Download - How to create a thriving online community
Online Communities
Richard [email protected]
www.feverbee.com
How to create a thriving online community
$4m
What is a community?
Relationships
Shared interest
Specific group of people
boundaryThe
Strong InterestPlace Practice
Interest Action
Circumstance
Relationships
Trust
Disclosure
Interactions
A community isn’t a binary value
“That’s great. But how do you actually do it?”
strong interestLook for a
Join me at “The Yard”
“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
MetroTwin – British Airways
Use simple technology
BackYard Chickens
• 102,159 members• 538,129 topics• 6,713,360 posts (…and counting)
BackYard Chickens
Generation Benz
Virgin Media Pioneers
Walmart
Start small
bigGrow
bigGrow
(slowly)
Write about the
community
Start interesting discussions
Build relationships
Thank you!
Thank you!
(Applause)
Questions?
