Local SEO
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Local Search ResultsDesktop Mobile
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What kinds of information are in a local search result?
• A link to the website
• A link to the Google+ page
• The address information
• The phone number
• The exact location on a map of the locality
• The score based on reviews
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Why you want to be in the local search results
• The local search results are always at the top or close to the top of the first page in Google Search
• Potential customers see your contact information displayed prominently on the Google Search page.
• Potential customers get instant access to your address, contact information, website and Google+ page.
• Potential customers searching from Smartphones / Tablets get search results of their GPS location.
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How to get your company in the local search results
• List your company in the different Local Listing Directories
• Add address / contact information on your company website
• Get reviews from satisfied customers
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Local Listing Directories
• Nokia Primeplace
• Yellow Pages
• Expressupdate
• Neustar Localeze
• Superpages
• Citysearch
• Google+ Local
• Bing Local
• Yahoo Local
• Yelp
• Hotfrog
• Foursquare
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TutorialHow to create a Google+ Local page
• Log in to your personal Google+ account.
• Navigate to the navigation colomn and choose the ‘More’ button.
• Click on the button that pops out. (It should read ‘Pages’).
• Click on the ‘Create new page’ button.
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• Click on the ‘Local Business or Place.
• Fill in your phone number.
TutorialHow to create a Google+ Local page
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• Make sure to use the company name online as which you use offline
• Your address needs to be a physical address. Not a Post Office Box
• Your phone number should have a region code
TutorialHow to create a Google+ Local page
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• It is crucial for your position in the local search results that you provide as much information as you can.
• The next few slides will explain the most important parts.
TutorialFilling in your Google+ page
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• Your contact information will be displayed prominently in the locla search results.
• Make sure to fill in a physical address.
• A phone number with a region code.
• E-mail address(es)
• Your website URL
TutorialFilling in your contact information
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• Categories are extremely important for your local listing.
• A category should be what your company is. Not what it does.
• So ‘Decorator’ would be good, but ‘decorating’ would not be good.
• You can fill in a total of 5 categories.
TutorialFilling in your categories
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• Here you should fill in a brief description about what your company can do for your clients.
• Try to use proper keywords in the description
• Don’t stuff it full with keywords!
• Google is pretty good at detecting unnatural texts.
TutorialFilling in your description
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• Relevant pictures and videos give your clients a good view at your company and what it does.
• These add real value to your local listing page.
• They will help you rank better!
TutorialUploading pictures and videos
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Other Local Listings
• The beginning of this presentation has a list of other local listings.
• There are a lot more out there. The ones listed earlier are the major players though.
• Create pages on a couple of other platforms to.
• Provide consistent information on all platforms.
• Google doesn’t take kindly to inconsistent information.
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