HOW TO BUILD AN ONLINE MARKETING STRATEGY

Building an Online Marketing Strategy

Building an online marketing strategy is slightly different for every company based on the intended target audience. For example, a young target audience will rely heavily on social media and blogs, whereas an older audience will depend more on online reviews and branded content. Give your audience what will work for them.

1. Strategy

There are 5 parts to an online strategy: 1. Content: Any written content online,

even if it’s not directly on your website. This may include company blogs, guest blogs, landing pages, promotional materials, eBooks, or whitepapers.

2. Video: Over 60% of people are visual learners and connect more to video. How are you utilizing this? What kind of videos do you want? How many can you make?

3. PPC: Pay-per-click advertising works for businesses when ads are placed correctly. Think about where your audience is and what they are viewing.

4. SEO: What terms are your target audience searching? What vocabulary does your audience use for your product or service?

5. Social Media: How many platforms will you use? How frequently will you post, tweet, reply, and interact?

2. SWOT Analysis

Strengths: What is your company already good at?

Weaknesses: What could use work? What challenges have you been ignoring?

Opportunities: What could you become better at? What are you missing out on that could easily be started or taken?

Threats: Who are your competitors? What are they doing to compete?

3. Set Goals

Set SMART goals (specific, measurable, attainable, relevant, time-bound) for yourself, your company, and individual departments that work together for one larger goal.

These goals determine your progress.

4. Establish a Strategy

When your goals are set, what elements of online strategy can be utilized to meet your goals?

How can you efficiently use your strategy?

5. Write an Executive Summary In order to determine progress and find

future success, you need to write out your goals and strategy every time you set a new strategy.

Use this summary to set future goals.

Sprint Marketing

Sprint Marketing is a marketing company ready to help with your online digital marketing strategy template.

Contact Sprint Marketing at http://www.sprintmarketing.com/ for a FREE leads analysis.