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How to Build a Knock Out Recruiting Presence on LinkedIn…

!

!

Jason Seiden CEO, Ajax linkedin.com/in/seiden

AgendaWhat makes someone attractive? Why it matters: the future of recruiting 3 steps for owning it Q&A

@seiden • #hiretowin

#hiretowin

@seiden • #hiretowin

Let’s say…

@seiden • #hiretowin

You are good.

@seiden • #hiretowin

You are good.

You are in demand.

@seiden • #hiretowin

You are good.

You are in demand.

Your phone starts ringing.

@seiden • #hiretowin

You are good.

You are in demand.

Your phone starts ringing.

New job offers!@seiden • #hiretowin

Whose call willyou return first?

@seiden • #hiretowin

You: is this a good photo? Them: can I trust my career to this person?

@seiden • #hiretowin

(These are all real people in HR and recruiting.)

@seiden • #hiretowin

A bad profile should keep you up at night!

@seiden • #hiretowin

@seiden • #hiretowin

Is this a good header?}Is this summary too long?}

Is this multimedia helpful?}@seiden • #hiretowin

Is this a good header?}Is this summary too long?}

Is this multimedia helpful?}@seiden • #hiretowin

And where’s the company in all this?

Is this a good header?}Is this summary too long?}

Is this multimedia helpful?}

How do you build a quality presence?

@seiden • #hiretowin

Is this a good header?}Is this summary too long?}

Is this multimedia helpful?}

How do you build a quality presence? You track visitors’ reactions.

@seiden • #hiretowin

We look through the window and in the

mirror with different eyes.

@seiden • #hiretowin

How do you make sure your online presence helps you

work more effectively?

@seiden • #hiretowin

#1 Know why

@seiden • #hiretowin

Message Impact

Maximize your voice!

@seiden • #hiretowin

Ajax’s Workforce Marketing Equation

Message Impact =

Reach x Resonance Cost x Effort

@seiden • #hiretowin

Ajax’s Workforce Marketing Equation

Message Impact =

Reach x Resonance Cost x Effort

Many recruiters start and end here. But do you need “viral” reach?

@seiden • #hiretowin

Ajax’s Workforce Marketing Equation

Message Impact =

Reach x Resonance Cost x Effort

UNDERUTILIZED! Increasing resonance = more effectiveness.

@seiden • #hiretowin

Ajax’s Workforce Marketing Equation

Message Impact =

Reach x Resonance Cost x Effort

How can we minimize spend?

@seiden • #hiretowin

Ajax’s Workforce Marketing Equation

Message Impact =

Reach x Resonance Cost x Effort

How can youshare the load across team members?

@seiden • #hiretowin

#2 Know how

@seiden • #hiretowin

6 steps for

maximizing the WM equation

@seiden • #hiretowin

1 2 3 4 5 6

@seiden • #hiretowin

Set goal 2 3 4 5 6

“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.

@seiden • #hiretowin

Set goal Strategize 3 4 5 6

Steal from competitors or bring new people into our market? !If you’re going after industry insiders, use jargon. !If you’re bringing in fresh talent, talk about transferrable skills.

@seiden • #hiretowin

“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.

Set goal Strategize Target 4 5 6

@seiden • #hiretowin

Steal from competitors or bring new people into our market? !If you’re going after industry insiders, use jargon. !If you’re bringing in fresh talent, talk about transferrable skills.

“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.

What networks can we win over? !Can you name the job titles, schools, companies who you want to draw talent from? !

Set goal Strategize Target Position 5 6

What is the one benefit we are offering that no one else can touch? !Write your profile so your CONTENT + SUBTEXT both reinforce that benefit.

@seiden • #hiretowin

What networks can we win over? !Can you name the job titles, schools, companies who you want to draw talent from? !

Steal from competitors or bring new people into our market? !If you’re going after industry insiders, use jargon. !If you’re bringing in fresh talent, talk about transferrable skills.

“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.

Set goal Strategize Target Position Execute 6

What is the job? Where will we engage with prospects?What is the package?How will we engage the candidate from 1st touch to offer?

@seiden • #hiretowin

What is the one benefit we are offering that no one else can touch? !Write your profile so your CONTENT + SUBTEXT both reinforce that benefit.

What networks can we win over? !Can you name the job titles, schools, companies who you want to draw talent from? !

Steal from competitors or bring new people into our market? !If you’re going after industry insiders, use jargon. !If you’re bringing in fresh talent, talk about transferrable skills.

“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.

Set goal Strategize Target Position Execute Measure

“Uplevel” or expand the employee base?

Steal from competitors or bring new people into our market?

What networks can we win over?

What is the one benefit we are offering that no one else can touch?

What is the job? Where will we engage with prospects?What is the package?How will we engage the candidate from 1st touch to offer?

Metrics! What activities did we do to bring people in? What were the results? !Use data to make systematic changes to the way you build your profile.

@seiden • #hiretowin

#3 know what

to do@seiden • #hiretowin

inmaps.linkedinlabs.com

Networks are profersonal™,so leverage the team.

@seiden • #hiretowin

Match your profile to your goals.*

*All goals, both individual and shared.

@seiden • #hiretowin

@seiden • #hiretowin

Framing is everything.}

@seiden • #hiretowin

Framing is everything.}Don’t bury your lead.}

@seiden • #hiretowin

Framing is everything.}Don’t bury your lead.}

Keep their attention.}@seiden • #hiretowin

Shared goals let everyone be part

of something bigger than themselves.

@seiden • #hiretowin

…and amplify individual efforts.

@seiden • #hiretowin

Use this page to help recruiters reach more people with consistent, high quality interactions.

@seiden • #hiretowin

Use this page to explain what your company does simply and efficiently.

@seiden • #hiretowin

Make it about the

people!

@seiden • #hiretowin

Q&A@seiden • #hiretowin

Be yourself. Be your best.

Jason Seiden, CEO Ajax Workforce Marketing !jason@ajaxwm.com 888 244-6698 x 700 in/seiden • @seiden

@seiden • #hiretowin

For more, go to talent.linkedin.com

Don’t miss the chance to be

RELEVANT

WARM

ENGAGING

CONSISTENT

HIGHLY VISIBLE

with your talent brand

#hiretowin*|**@hireonlinkedin*

February 26, 2014

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