How To Boost Customer Loyalty Through Facebook
Techniques For Customer Retention Through The Biggest Name In Social
Media
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Why Customer Loyalty?
• Customer Loyalty is an important element for businesses.
• They bring in a constant source of income.
• Businesses constantly think of ideas that could boost customer loyalty
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Some Stats
• Survey By Customer Institute
65% of a company’s business comes from
existing customers.
• Research By Cam Foundation
It takes 5 to 8 times more to attract new
customer than to keep an existing one.
SOL Inbound Marketing Agency Ph: +91 906 772 7217
Importance Of Customer Loyalty
• It makes sense to sell to existing customers and make them buy again from you.
• Thus it is inevitable to retain customer loyalty towards your brand.
• For instance: Companies develop apps to boost their customer loyalty and provide value to the customers.
SOL Inbound Marketing Agency Ph: +91 906 772 7217
Role Of Social Media In Customer Retention
• Social Media gives the needed platform to engage with existing customers in the most compelling manner.
• It forms the most important element in an inbound marketing campaign.
• Companies have already geared themselves up to leverage the unavoidable opportunities given by social media.
SOL Inbound Marketing Agency
Ph: +91 906 772 7217 Email: [email protected]
The 3 most effective ways to boost customer loyalty through Facebook
SOL Inbound Marketing Agency Ph: +91 906 772 7217
#1: Engage The Fans That Engage Maximum
SOL Inbound Marketing Agency Ph: +91 906 772 7217
#1: Engage The Fans That Engage Maximum
• Customer loyalty could be translated to engaged fans
and users on the Facebook page.
• Engaged fans are those who regularly like, comment, share your posts.
• They have already done business with you, trust you, or are interested in doing business with you.
SOL Inbound Marketing Agency Ph: +91 906 772 7217
How to engage with engaged customers
• Give a free valuable resource
• Invite them to company events
• Call them for a lunch, and give them samples of your product or let them have a peek into your services.
SOL Inbound Marketing Agency Ph: +91 906 772 7217
• The basic idea is to engage with the prospects and make them feel special.
• It is more likely that they will share their experience with others.
SOL Inbound Marketing Agency Ph: +91 906 772 7217
#2: Get the customers to write on your wall
SOL Inbound Marketing Agency Ph: +91 906 772 7217
#2: Get the customers to write on your wall
• Stimulate the mind of the customers after they
have bought the product to make them write on your wall about their experience.
• Buyers of a particular product always go through the reviews online before making a purchasing decision.
• More the number of positive reviews, more engagement and business from other users. SOL Inbound Marketing Agency
Ph: +91 906 772 7217 Email: [email protected]
#3: Respond to comments on your posts or wall quickly
SOL Inbound Marketing Agency Ph: +91 906 772 7217
#3: Respond to comments on your posts or wall quickly
• Anything unsatisfying is going to earn bad flak for your brand. • It is very common to come across complaints from your customers
• Just like the customer support over telephone, people also expect
quick service on social media.
• They want their concerns to be addressed. • Addressing their concerns, and providing them with a solution at
the earliest will only make them feel that you value your customers and will do anything to satisfy them.
SOL Inbound Marketing Agency Ph: +91 906 772 7217
Conclusion
• Consumers don’t only buy your products and services.
• They seek additional value from your brand.
• Provide these value seeking customers with more benefits and make them your brand propagators.
SOL Inbound Marketing Agency Ph: +91 906 772 7217
For More Information Contact:
SOL Inbound Marketing Agency
Website: www.solinboundmarketing.com
Email: [email protected] [email protected]
Ph: +91 906 772 7217
