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Content Consumption on Facebook Page

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2 Ways Users Discover ContentNewsfeed

Ticker

Page

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Insight Report of Facebook Page

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Content consumed by the Users

YourFacebookPage

Newsfeed

Newsfeed

Newsfeed

Your news,link, photo etc

Page Fan

Page Fan

Page Fan

Post

Post

Post

Post

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How is Content Distributed?

You

Your news,link, photo etc

YourFacebookPage

Newsfeed

Newsfeed

Newsfeed

Newsfeed

Newsfeed

Newsfeed

Newsfeed

Newsfeed

Newsfeed

Newsfeed

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Edge Rank Algorithm

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Social Graph

Page FanPage Fan

Page Fan

PagePage

Page Post

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Edge Rank Calculation

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How the Content is Distributed?

Page Likes

Wei

ght

PostPost Distribution

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