Transcript
Page 1: How National Wildlife Federation Uses Linkedin

How National Wildlife Federation Uses LinkedinBy Danielle Brigida

@starfocus | [email protected]

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5 Ways Linkedin is Better Than a Rolodex

• Public Contacts• Understand Your Network• Search for People• Aggregate Job Updates• Stay Connected

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Convert Career Seekers

@starfocus

We will periodically Encourage our career seeking traffic to our page or groups on LinkedIN

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Encourage Sharing Volunteer Info

@starfocus

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Advisory Groups and Boards

@starfocus

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Experiment with Groups

• Invest Time• Monitor Posts• Keep alumni

and job seekers in the loop

• Offer Resources

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Moderation Takes Time

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Group Statistics Offer a Glimpse at Your Audience

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Company Pages

• Post Job Updates• Experiment with content• Interact with donors• Engage with volunteers

@starfocus

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Build Out Staff Profiles as Touch Points

@starfocus

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Track Personal Stats

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Analyze Your Combined Network

Inmaps.linkedinlabs.com

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Questions?

Danielle BrigidaSr. Manager of Social StrategyNational Wildlife Federation@starfocus [email protected]

Judy N, Flickr


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