Welcome To:How to Generate Leads and Attract More Customers
Proven Instant and Organic Lead Strategies That WORK!
Prepared For:YOU
“I’m 39…I don’t understand the Internet
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Who am I???
What can I do for you?
How Many of You Would Like to?
My Mission For You?
WIIFM – Today You’ll Take Away
1. How SMM Compares to Traditional Marketing Forms
2. The “WHY” and “WHAT” Tools to Use
3. How to Move from Good to GREAT
4. Organic Lead Generation Strategies
5. How to Build YOUR Online Identity
One HUGE Lead Generator
The Internet
Do You Have a Global Business
What Are We Competing For?
How Do The Links Rank?
Organic vs. Paid Search
Organic
Paid
Organic vs. Paid Search
90% of Clicks
10% of Clicks
The Two Ways To Generate Leads
Lead Generation Strategy – Choice #1
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1. Get leads from Website2. Get leads by Paying Referrals3. Get leads by Advertising4. Get leads by buying Email lists
Lead Generation Strategy
Lead Generation Strategy – Choice #2
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Algorithmic Ranking Factors
Algorithmic Ranking Factors
The Disruption of Interruption
CAN SPAM ACT of 2003
One-to-Many Many-to-Many
InterruptionFilter
the evolution of marketing
The Many Forms of Inbound
Search Mobile Social MediaOpt-In/
Subscribe
Social Footprint Today
•Where do you start?
•What do you need?
•How do you compete?
Golden Nugget
www.namechk.com
Inbounding Appears Overwhelming
Some Social Concepts to Noodle On
PROBLEM!!!
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• Similar to a business reception
• No constraints of time or space
What advice do you have???
3 Rules You Must Follow
E3
Educate Engage Entertain to Inspire
Attraction Marketing Plan
Social Networks
Search MarketingSEO
Content SyndicationPartners
Marketing Funnel
Blog
PIMP OUT Your Properties
Getting Started On Facebook
Place where you share photo’s, articles, video’s, and information with people you know or want to build a relationship with.
What
Why
How – Sign Up @ Facebook.com
• FB population larger than entire U.S.• Networking/Brand building is done in casual environments
Top Tips:
• Join 2-5 FB groups – facebook.com/groups.php (once logged in)• Build a Business Oriented “Page” Facebook.com/pages• Link Twitter and FB together via TweetDeck.com• Link YouTube to FB• Create specific targeted niche groups
Getting Started On LinkedIn
Build and Connect with professional people you know and trust in business
What
Why
How – Sign Up @ Linkedin.com
• The #1 Social Networking site for professionals• Has 50M registered users worldwide
Top Tips:
• Connect with all past clients• Connect with all people in your database• Give 5-10 recommendations and get 5-10• Use as a prospecting tool to research prospects• link with Twitter and sync posts by adding #in
Getting Started On YouTube
One of the best/easiest ways to get your videos to the people who matter to you.
What
Why
How – Set up a “channel” @ youtube.com
• 1B videos posted per day• #3 site worldwide• If a picture is worth a thousand words, a video is worth a thousand pictures
Top Tips:
• Tip #1• Tip #2• Tip #3• Tip #4• Tip #5
Six Steps to Generate Qualified Leads
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Get a blog or add blog capabilities to your web-site?
Wordpress, Blogger, Typepad, Tumblr or Posterous
Establish presence on LinkedIn, Facebook, Twitter and You Tube
Get in and listen. Start interacting./engaging in conversation.
Understand your buyers persona and then engage with content
Master the art of retention thru email marketing and lead conversion
E3 – Content is King & Distribution is the Queen
Just Do It
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Thank You!!
@ JTtheCoachJTtheCoach