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Page 1: Heroes presentation

o ne

o ne v ibenat io n

C AMPAIGN one

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i d e a a r t i c u l a t i o n F O R T V C

WE HAVE CREATED AN ORIGINAL APPROACH AND TECHNIQUE

FOR TELEVISION.

TWO PANELS OPPOSE EACH OTHER -ONE BEING RED

AND THE OTHER GREEN.

A GRAPHIC REPRESENTATION OF OUR FLAG.

IN THE RED PANEL WE SHALL PLAY ARCHIVAL FOOTAGE

OF HEROES PAST.

IN THE GREEN PNEL WE SHALL CAPTURE THE UNSUNG HEROES OF TODAY.

FOR INSTANCE, A YOUNG DOCTOR .A HARDWORKING FARMER,

AN ENIGMATIC TEACHER AND SO

THESE ARE THE REAL HEROES OF KENYA.

BECAUSE WHAT OUR FATERS STARTED

THEIR CHILDREN ARE FINISHING

AFTER ALL WE ARE ALL HEROES OF OUR OWN STORIES.

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HARD TIMES DON’T CREATE HEROES

A R C H I V E F O O T A G E O F P A S T H E R O E SW I L L P L AY I N T H I S P A N E L

I N T H I S P A N E L F O O T A G E O F M O D E R N D A Y H E R O E S

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CONTEMPORARY AFRICAN MUSIC THROUGHOUT

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NATION MEDIA GROUP IS LOOKING FOR ONE MORE HERO.

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PR INT

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w o r l d ’ s l a r g e s t p o s t e r

WE WILL PROJECT THE POSTER VISUALS ON NAIROBI’S ICONIC BUILDINGS AT NIGHT ESSENTIALLY CREATING THE WORLD’S LARGEST POSTER.

THESE WILL BE BEAMED IN TANDEM WITH THE REST OF THE CAMPAIGN FOR MAXIMUM EFFECT.

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E - S H O T

DAILY E-SHOTS INVITING YOU TO

PARTICIPATE IN THE ;

ONE NATION

ONE VIBE

ONE HERO

EXPERIENCE

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H U M A N S T O R I E S

EVERYDAY WE SHALL UPLOAD TRUE

TOUCHING HUMAN STORIES.

STORIES THAT INVOKE EMPATHY

AND ENGAGE YOU.

YOU WILL BE INVITED TO VOTE FOR

YOUR FAVOURITE STORY.

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o ne

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the award

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t h e a w a r d

THE TROPHY IS A SUBLIMINAL

REPRESENTATION OF THE DAILY

NATION GLOBE.

IT ENCOMPASSES 50 CONCENTRIC

RINGS WHICH REPRESENT 50 YEARS

OF INDEPENDENCE.

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o ne

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the event

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t h e e v e n t

IMAGES OF OUR HEROES WILL BE

PROJECTED ONTO THE TENT WHICH

WILL BE ERECTED AT UHURU

GARDENS.

A SYMBOL OF INDEPENDENCE, THIS

IS WHERE KENYA'S FIRST FLAG WAS

RAISED.

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H A LL OF HEROES

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H A L L O F H E R O E S

WE SHALL PAY HOMAGE TO OUR PAST HEROES THROUGH A SERIES OF PROJECTED IMAGES WITHIN THE TENT.

THE HALL OF HEROES.

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H A L L O F H E R O E S

WE SHALL PAY HOMAGE TO OUR FUTURE HEROES THROUGH A SERIES OF PROJECTED IMAGES.

THE HALL OF HEROES.

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t h e S T A G E

IN AN MTV STYLE PRESENTATION, NOMINEES WILL BE BEAMED ON-SCREEN AND WHEN THE WINNER IS ANNOUNCED THEY WILL GO UP ON STAGE AND COLLECT THEIR

AWARD.

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t h e S T A G E

MESSAGING WILL BE ON A LOOP IN BETWEEN NOMINEES.

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D IG ITAL STRATEGY

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P R E S E N T E R S

4 MUSICIANS SPANNING ALL OF KENYA'S AMAZING GENRES. THE 4 MUSICIANS

WILL COLLABORATE ON ONE MUSICAL COMPOSITION CELEBRATING KENYA'S 50

YEARS OF INDEPENDENCE AND THE 10 HEROS THAT REFLECT THE BEAUTIFUL

HERITAGE OF OUR WORK ETHIC AND DEDICATION TO DOING GOOD FOR EACH OTHER

AND OUR COMMUNITIES.

WE PROPOSE THE FOLLOWING MUSICIANS:

SAOTI SOUL

MUTHONI THE DRUMMER QUEEN

ERIC WAINANA

SUSAN OWIYO

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P R E S E N T E R S

THEY COMPRISE OVER 4 GENERATIONS OF MUSIC FROM EVERY BACKGROUND AND

EVERY SOUND AND BRING TOGETHER PERFECTLY THE THEM OF ONE NATION ONE

VIBE IN THEIR SOUND, THEIR LOOK, AND THE REACH OF THEIR AUDIENCE.

STRATEGY BEHIND PRESENTERS:

-WE WILL RECORD THEIR SESSIONS IN STUDIO AS THEY MAKE THE MUSIC AND

TURN THEM INTO VIRAL VIDEOS THAT CAN BE SHARED ON YOUTUBE, FACEBOOK,

TWITTER, AND INSTAGRAM WHICH WILL HELP DIRECT TRAFFIC TO ALL NATION'S

DIGITAL PLATFORMS

-THEY ALREADY HAVE A LARGE EXISTING FAN BASE THAT WILL NOW ATTACH

NATION NEWSPAPER WITH THEIR FAVORITE MUSICIANS AND AS THE PRIMARY

SOURCE OF MEDIA THAT EDUCATES AND ENTERTAINS WHICH WILL CONTINUE PAST

THE EVENT AS THEY CONTINUE TO SHARE THE BRANDED MEDIA OF THEIR

FAVORITE TALENTS INTERACTING WITH NATION MEDIA

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P R E S E N T E R S

MUSIC:

-THE SONG CAN BE DOWNLOADED FOR FREE ON THE NATION MEDIA WEBSITE WHICH

WILL ALSO TRIGGER THEM TO VOTE FOR THEIR HERO

-MAKING OF THE VIDEO FOOTAGE AND THE MUSIC VIDEO WILL BE DEBUTED ON

THE NATION MEDIA WEBSITE AND REDISTRIBUTED WITH TARGETED DIGITAL TOUCHES

THAT BOOMERANG TRAFFIC BACK TO THE WEBSITE FORM FACEBOOK INSTAGRAM,

VINE, AND TWITTER. THIS PORTION OF THE CAMPAIGN WILL HAVE HEAVY

TRACTION DUE TO THE FACT THE PERFORMERS WILL ALSO BE REDISTRIBUTING

THE SAID ON THEIR OWN SOCIAL MEDIA PLATFORM USING NMG LINKS AND

TARGETED DIGITAL TRACERS SUCH AS HASHTAGS WHICH ARE DISCUSSED BELOW.

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P R E S E N T E R S

BROADCAST OF EVENT:

REAL TIME LIVE STREAM OF AWARDS ON NMG WEBSITE ALLOWING CONSUMERS

OUTSIDE OF COUNTRY TO TAKE PART IN FESTIVITIES BUT MOST IMPORTANTLY

DRIVING DIASPORA POPULATION TO INTERACT WITH THE NEW SITE.

DIGITAL MARKINGS FOR CAMPAIGN

ALL MEDIA TO BE HASH TAGGED WITH

#1N1V

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CAMPAIGN TWO

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I D E A A R T I C U L A T I O N

THE REAL HEROES NEVER THINK THEY ARE HEROES

WHICH IS WHY IN THIS APPROACH WE EMPLOY THE USE

OF EVERYDAY PEOPLE ACHIEVING AMAZING THINGS

NOT REALISING THAT AT THE END OF THE DAY-

THEY ARE THE ULTIMATE HEROES

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PR INT

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C AMP AIGN THREE

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i d e a a r t i c u l a t i o n

THE COMMERCIAL IS ESSENTIALLY A DAY IN THE LIFE OF KENYA

WE WOULD CAPTURE THE DAILY STRUGGLE OF ALL KENYANS

GREAT AND SMALL

FROM THE ASKARI TO THE DOCTOR

FROM THE FARMER TO THE ARTIST

FROM AN INNOCENT CHILD TO AN ELDRERLY WOMAN

FOR THERE ARE 42 MILLION HEROES IN KENYA

WE'RE JUST LOOKING FOR ONE.

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HERO HERO

HEROHER O

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HERO

HEROWE CAN BE A

JUST FOR ONE DAY THERE ARE 42 MILL ION HEROES IN KENYA . WE ARE LOOKING FOR JUST ONE .

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N ATION MED IA GROUP

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WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF

YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP

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WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF

YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP

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WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF

YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP

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WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF

YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP

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H ERO LYR ICS

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m u t h o n i t h e d r a m a q u e e n

WE WUOULD RE RECORD THE TWO MOST

FAMOUS HERO SONGS

WITH HER NAME .

THIS WILL BECOME A MUSIC VIDEO AND A

SONG THAT WOULD BE

PLAYED ON KISS TV (FOR EXAMPLE)

SO RATHER THAN A COMMERCIAL WE

CREATE A MUSIC VIDEO

THAT WILL RALLY THE COUNTRY TO BE ONE

ONE NATION ONE VIBE ONE SONG

IT WILL ALSO BE PLAYED BEFORE YOU INVITE

PEOPLE TO

SHARE THEIR NOMINATED HEROES ON

RADIO

PERHAPS THE ULTIMATE RADO

COMMERCIAL?

BECAUSE ITS NOT AD -IT'S A SONG.

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