Mobile University 2013Sponsorship/Partnership Opportunities
About The Heartland Mobile Council
Our MissionTo Educate Brands on How to Use Mobile Effectively
Our BeliefThe HMC is the Trusted Partner to Educate Brands on how to use Mobile because we are a Non-Profit run by 100% Volunteers
What is Mobile University? 200+ brands, marketers, agency representatives and product managers
spanning the B2B and B2C channels are expected to attend MobiU2013 Mobile University is a holistic approach to mobile education.
“In classroom” lectures to raise your mobile IQ “Out of classroom” experiential learning to raise mobile EQ Combined they create an immersive experience that creates the new modern mobile
marketer
As part of this overall educational experience, attendees will: Hear about industry-leading mobile campaigns
directly from the brands Sponsors are a central part of the Experience
Hall, which is a crucial part of the summit educational experience
Learn about consumer/shopper insights and behavior
Mobile University Events SELL OUT
Seminars: SOLD OUT. Mobile Couponing, 4/25; Mobile & Moms, 6/21
Summit: SOLD OUT.
Why support the Mobile University?
It’s simple – Our Audience
Our audience & speakers are the largest brands and ad agencies in the country, and your biggest prospects.
Partnership with the HMC means a trusted relationship with these top tier brands/agencies
The HMC is the only organization that allows you to integrate your presence into the educational experience so that our audience seek you out as a knowledge expert
We create a safe, trusted, learning environment for our audience that you become part of
MobiU2012 Attendee: Backgrounds
75+% of our attendees are marketers/agencies
MobiU2013 Strategy
Seminars & Annual Summit March – Millennials, March 28th,
(Apple Store) June - Hispanics, June 13th
September – Annual Summit, September 26th
New Partner events Mobile Media Augmented Reality Responsive Design Seminar
Expand Experience Hall Tech/Marketing Education with
BiC/MoMo/Technori Include in Seminars, 2x at Summit
Expand Project Denzel* Mobile Certificate Initiative
8 Week Certificate from nationally ranked university
Anthropologists, Neuroscientists, Marketers, Agencies, Researchers
Internal: New website & PR New website rivals SXSW & TED PR to build our national
presence
*Ask for details
How “Sponsorship” Becomes Partnership
Typical Sponsorship HMC Partnership• Sit at a table - Sponsors often
stick out like a sore thumb• Most attendees steer clear of
sponsors• People know you are selling• People know you have paid to
speak
• Integration into Experience Hall
• People seek you out as an expert
• People see you as educating• Moderator & introduction
roles available to maintain safe learning environment
• Can bring a brand client to speak
• Creative way to integrate your case study into a learning opportunity
What is the value of the Experience Hall?
All Experience Hall partners are a critical part of the learning environment
Customized mobile experience that attendees will seek out Create a halo effect with attendees during their time of
knowledge creation This learning environment offers a forum to get across more
complex value propositions Email blast on your specific mobile experience Share your messaging in a social environment
MobiU2013 Summit
A select group (200+) of Brand & Agency Professionals are expected at:
Microsoft Innovation Center200 E. Randolph
Chicago, IL 60601September 26th, 2013
9AM – 6PM: Lectures6PM – 9PM: Reception/Experience Hall
The MobiU2013 Summit is the mobile showcase!
The 4th annual Mobile University Summit offers a variety of activities to meet your needs. From information exchange and knowledge acceleration to experiential marketing techniques, we have it all.
Whatever your mobile marketing objectives, the Heartland Mobile Council can help you reach them.
For example: All Attendees – learn trends, innovative approaches, latest-and-greatest Brand Advocates – increase knowledge, educate staff, share best practices, demonstrate
results and expertise Ad Agencies – demonstrate mobile expertise, connect with brands Measurement/Insights – communicate data opportunities, link research information to brand
needs, teach metrics integration Mobile/Digital Sales & Solutions – connect to brands, drive interest, prove expertise, gain industry insight, network
Advertising Agency Brand Marketer/Retailer Digital Marketing Company Media Company Mobile Engagement/Solutions Provider Mobile Measurement Organization Mobile Platform Developer Research or Consumer Insights Firm Wireless Technology/Service Provider
MobiU2013 Ideal Partnerships
Ways to Engage with Mobile University
Sponsorship of our 2013 events
Buy group tickets
Bring brand speakers (not just agency clients, but brand clients)
Become an integrated partner
Bring resources (e.g., people, assets, research, etc.)
Partnership Options
Seminars Range $1,500 - $5,000
Summit Range $5,000 - $15,000
Full Year – includes all seminars & educational events along with the annual MobiU Summit Range $20,000 - $25,000
*Specific details in appendix.
Appendix
MobiU2013 Seminar Partnership Options
March 28, 2013: Millennials & Mobile
June 13, 2013: Hispanics & Mobile
Sponsorship includes Business Development:
Moderator or introduction for seminar Space for table in Experience Hall Post-Seminar attendee list Thought leadership and awareness in mobile 10 tickets ($900 value)
Engagement: Special identification ribbon at event HMC helps create organic Experience so attendees
seek you out Impressions:
10K+ views from HMC website 20 emails that generate 30K impressions Signage at location (location may restrict certain
types of signage) Post-Seminar: inclusion in presentations & videos
Host Sponsorship• Provides venue
Food/Drink Sponsor• Provides food/drinks for
event• $1,500 for one; $2,500 for
both
Mobile Influencer• $2,500 for one; $4,500 for both
Mobile Leader • $5,000 for one; $9,000 for both
Bronze Summit Partnership: $5,000 Exposure
Brochure in Welcome Bag Program Ad – ¼ page Mention by Conf. Chair 1 Speaker Introduction/Moderation
Branding Sponsorship ribbons on name tags
(color coded to sponsorship level) Logo on all event communication
(e.g. website, e-mail)
Engagement vs. Speaking Integrated into the experience
hall Website Integration
Link to sponsor website Registration
Summit Tickets (2)
Upgrade to SILVER ($10,000) and you also get: Program Ad – HALF Page Shared Press release for the event Lunch Table Top Sponsorship, Host & Discussion License to use “HMC Partner” Logo 4 Summit Tickets VIP at the HMC Holiday Party
Silver Summit Partnership: $10,000 Exposure
Brochure in Welcome Bag Program Ad – ½ Page Ad Mention by Conf. Chair 2 Speaker Introduction & Moderation
opportunities Shared Press Release Lunch Table Top Sponsorship
Branding Sponsorship ribbons on name tags (color coded
to sponsorship level) Logo on event communication (e.g. website, e-
mail) Logo on all Event signage
License to use “HMC Partner” Logo Logo on all Event signage License to use “HMC Partner” Logo
Engagement vs. Speaking Integrated into experience hall Host Lunch Table & Discussion
Website Integration Link to sponsor website Blog on HMC Website (1)*
Registration Summit Tickets (4) VIP at HMC Holiday Party
Upgrade to GOLD ($15,000) and you also get Program Ad – FULL PAGE Closing Keynote Introduction Peak position in experience hall Dedicated text message 6 Summit tickets
* See Sponsorship Table slide for footnotes
Gold Summit Partnership: $15,000 Exposure
Brochure in Welcome Bag Program Ad – Full Page Mention by Conf. Chair Closing Keynote Introduction Shared Press Release Lunch Table Top Sponsorship
Branding Sponsorship ribbons on name tags (color
coded to sponsorship level) Logo on event communication (e.g.
website, e-mail)
Event signage License to use “HMC Partner” logo
Engagement vs. Speaking Priority Table in Experience Hall Host (2) Lunch Tables & Discussions Dedicated Text Message (1)
Website Integration Link to sponsor website Blog on HMC Website (1)*
Registration Summit Tickets (6) VIP at HMC Holiday Party
Upgrade to Full Year Silver ($20,000) and you also get Program Ad – Page 2 full-page ad Opening Keynote Introduction Top Priority in experience hall Ability to be the Host & Lunch partner for speaker’s table (1) Additional Dedicated Text Message & HMC Blog (2) Additional Summit Tickets and (10) tickets to each of the educational seminars Sponsorship of (1) Seminar
* See Sponsorship Table slide for footnotes
Full Year Silver Partnership: $20,000 Exposure
Brochure in Welcome Bag Program Ad - Page 2 Mention by Conf. Chair Opening Keynote Introduction Dedicated Press Release Lunch Table Top Sponsorship
Branding Sponsorship ribbons on name tags Logo on event communication All Event signage License to use “HMC Partner” logo
Engagement vs. Speaking Top Priority Table in Experience Hall Host Lunch Table - for Speakers Dedicated Text Message (2)
Website Integration Link to sponsor website Blog on HMC Website (2)*
Registration Summit Tickets: Regular (8) Seminar Tickets: Regular (10 each) VIP at HMC Holiday Party
* must fit in editorial calendar** helps in the facilitation- must put volunteer on HMC
Upgrade to Full Year Gold ($25,000) and you also get Inside front cover full-page ad Featured Moderator Role Highest Priority in experience hall Host & Lunch partner for 2 speaker’s table (1) Additional Dedicated Text Message
(2) Additional Summit Tickets Sponsorship of (1) additional Seminar Category exclusivity Supporting role at a Project Denzel
event**
Full Year Gold Partnership: $25,000
* must fit in editorial calendar** helps in the facilitation - must put volunteer on HMC
Exposure Brochure in Welcome Bag Program Ad - Inside Front Mention by Conf. Chair Moderator Role Dedicated Press Release Lunch Table Top Sponsorship
Branding Sponsorship ribbons on name tags
(color coded to sponsorship level) Logo on event communication (e.g.
website, e-mail) All Event signage License to use “HMC Partner” logo
Engagement vs. Speaking Highest Priority Table in the Experience
Hall Host (2) Lunch Tables - for Speakers Dedicated Text Message (3)
Website Integration Link to sponsor website Blog on HMC Website (2)*
Registration Summit Tickets: Regular (10) Seminar Tickets: Regular (10 each) VIP at HMC Holiday Party
Strategic Supporting Role with Project Denzel** Sponsorship of Seminars (2) Category Exclusivity
Partnership Option Table
* must fit in editorial calendar** helps in the facilitation- must put volunteer on HMC
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MobiU2012 Companies
Allstate Insurance AMD Industries Anthem Marketing Apartments.com AT&T AdWorksAvenue Marketing BlueCross BlueShield Best Buy Burrell Comunications Cars.comCDW Cengage Learning Chicago AMA Chicago Midventures MagazineCIMA CME Group CMI Display Caldwell Banker CollectiveCramer-Krasselt Critical Mass DDB Worldwide Deloitte Digital DraftFCBDigital Megaphone Digitas Dun & Bradstreet Edelman Digital Encyclopaedia BritannicaESPN
GGP GfK DMI GMR MarketingMotorola Mobility Gyro Hipcricket iCrossing NEA/IEAIntercall Kauzu Kimberly-Clark KPMG LassoLevelUp Liberty Creative LimeGreen Loyola University m6dMagid Glove & Safety Marcel Media Microsoft Midwest Real Estate MillerCoorsMobile Anthem Mogreet Netshelter NewsBurner.com NielsenNokia Notre Dame InnovPk Paladin Pandora PepsiCoRhythm New Media RiderDickerson RoboToaster S&C Electric SamplesaintSedgwick Law Selectable Media Shortlist SIM Partners SparkReelStarcom Team Sprint Tech Media Network The Core TravelocityTremor Video Tribune Corp Tribune Digital United AirlinesUniversity of Michigan Verve Mobile Virtual Hires WalgreensValspar YP.comWebDecisions Whirlpool
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MobiU2012 Participant Titles Creative Director Director of Sales VP Sales - Midwest Chief Results Officerformer VP Digital Business Development Mgr Sr Dir, Strategy & Analytics Dir of Marketing & Bus.DevCreative Director VP, Product Management Content & Community Manager PR and Promotions ManagerDirector, Emerging & Integrated Media National Account Executive Account Executive Account ManagerAccount coordinator Strategist Sr. Analyst Mobile & Emerging Director Digital MarketingSr. Marketing Mgr Mobile App & Digital Strategist Digital Strategist Co-Founder Mobile Solutions ManagerDirector of Midwest Sales Sr Product Manager VP - Marketing, Product & UXPresident Writer & Content Specialist Editor VP of Personnel, BoardDirector, Global Online Strategy Director of Sales & Marketing Realtor ArchitectVP, Management Supervisor UX Lead Sr Mobile Marketing Mgr Experience OfficerVP/Director of Content Strategy Mgr – Technology Strategy Digital & eCommerce Lead Recruiting DirectorDirector of Blogger Relations VP/Director, Marketing Lead User Experience Architect VP/DirectorInformation Mechanic Technology Mgr, Mobile Management Director, Mobile Senior Account ExecutiveSVP/GM of Education SVP/GM, Mobile Dir, Digital Mktg, Email/Mobile Marketing AssistantSVP Sales, North America VP of Mobile Solutions Sr Mgr - Partnership Mgmt Marketing AssociateDirector, Brand Solutions Manager, Business Development DIr of Program Development Communications ManagerEntertainment Marketing Marketing Manager Facilities Administrator Director of MarketingProject Manager Regional Vice President Technology Manager Manager, Digital MarketingCPO - Chief of Product CEO Chicago Marketing Manager Senior Account
RepresentativeNetwork Solutions Manager Artist & Designer VP, Business Development StudentMarketing Communications Specialist E-Commerce Marketing Mgr Social Media Expert Senior Account DirectorMarketing Consultant Social Media Strategist Startup Advisor Technical DirectorDirector of Technology Center Director of Special Projects Director of Marketing Comm EntrepreneurOperating Partner/Board Member Sales Director WriterClient Engagement & Change Mgr VP, Media & Advertising AnalyticsSenior Manager, Business Planning and Operations VP Marketing Director, Executive SearchSr. Sales Manager Senior Marketing Manager Marketing Services Consultant
