Download - Guerilla UX Techniques
GUERRILLA UX TECHNIQUES
Chris BushUX Practice Lead - wearesigma.com@wearesigma / @suthen
• What is User Experience (UX) and why does it matter?
• Why do a talk about Guerrilla UX?
• Getting the most from your research(How, tools, tips and techniques)
TOPICS
WHAT IS USER EXPERIENCE (UX)?
“a person’s perceptions and responses that result from the use
or anticipated use of a product, system or service”
-ISO definition
WHY DOES IT MATTER?
• People need to see value in a site/app if you want them to use it
• A negative experience is lasting and hard to shake off
• Sites/apps that are hard to use are ignored• You don’t know your users as well as you think
you do
You can help to ensure a positive UX through:• Research• Engagement• Testing
WHY DO A TALK ABOUT GUERRILLA UX?
NUX & USER EXPERIENCESURVEY 2013
http://northern-user-experience.org/2013/09/05/ux-challenge-choose-right-approach-guest-blog-ian-franklin-freelance-ux-consultant
http://econsultancy.com/uk/reports/user-experience-survey-report
USER EXPERIENCE SURVEY 2013
USER EXPERIENCE SURVEY 2013
Expensive
- no budget
Time / Resource
consuming
- delays development
Not a primary concern
- Focus ontraffic
acquisition
USER EXPERIENCE SURVEY 2013
COMPARING GUERRILLA & LAB TESTING
LAB BASED TESTINGPros:• Users are often in a more informal environment
(comfortable and relaxed) • Great for bringing in teams together to observe
users (and discuss)• Help and support when defining tasks and
scenarios• Less likely to introduce moderator bias• Detailed external provider analysis and reports• More likely to use advanced data collection
(Eye tracking)
Cons:• Can be costly • Less likely to want to invest in early stage testing
(Prototypes and early beta code)• Less likely to perform iterative tests
Pros:• Requires no specialist equipment - only low cost
software• Very portable (on location, café, office, home)• Great for early stage testing (Prototypes, etc.)• Great for Rapid Iterative Testing and Evaluation
(RITE)• Minimal overhead (Time, People, Cost)
Cons:• Moderator or reviewer bias• The team takes on responsibility for ensuring
everything is organised (Users, Room, Tasks, Write up)
• Finding a good testing room is sometimes tricky
GUERRILLA TESTING
GETTING THE MOST FROMYOUR RESEARCH
• Any users are better than none but aim for two rounds: 5-10 per round
• Aim for a good cross-section of representative users
• Max 30-45 minutes to complete (around 5 tasks)
• Create meaningful tasks – word tasks as scenarios *
• Think aloud and retrospective think aloud
• Rotate tasks (ABC / BCA / CAB)
• Discussion guide – consistency is important
• Use a scribe *
WHERE DO I START?
• Don’t be to specific
“Find and fill in the customer returns form.”
• Allow users the opportunity to decide what the most suitable solution is to the same problem
“After receiving your new camera you have noticed the lens is cracked. Using the site can you request a replacement.“
DESIGNING YOUR TASKS
• A second set of eyes (Also helps counter bias effects)
• It can save you hours of review time
• Define a coding system to help identify themes when taking notes
• N – Navigation• S – Search• C – Content / Information• D – Design• T – Trust and credibility
• Time code your notes
USE A SCRIBE
SOFTWARE
SOFTWARE: SILVERBACK
SOFTWARE: UX RECORDER
SOFTWARE: POP iOS
MAKE YOUR RESEARCH GO FURTHER
BLENDED RESEARCH
Interviews
SurveysUser testing
RemoteUser
testing
BLENDED RESEARCH
Interviews
SurveysUser testing
RemoteUser
testing
CONCLUSIONS
• There are a range of methods you can use
• You can adapt the approach to suit your needs
• Doesn’t have to be expensive, time consuming or complex
• Can be a great way to get user buy in
• Satisfied users means a successful project!
CONCLUSIONS
[email protected]@wearesigma / @suthen