Download - Grow your business using social media
Grow your businesswith social media #cheltsocmedwork
Jonathan Pollinger@jonnop on Twitter
Today’s workshopWhy social media?
Benefits
Break 10.15
Tweet Deck
Maximising benefits
Measurement
How it all connects
Strategy
Workshop
Lunch 12.00
Why social media?
It’s where you’ll find your customers.
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Who do you ask for recommendations?
If you want to find out which is the best Indian restaurant in Cheltenham
who do you ask?
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Who do customers trust?
Only 14% of people trust advertisements.
78% of people trust recommendations from other consumers.
Nielsen: October 2007
Benefits of social media
Promote your products and servicesImprove your brand image
Increase your reachHelp improve SEO (Search engine optimisation)
Drive engaged visitors to your websiteGenerate leads
Create community around your brandProvide quality customer service
Increase sales (direct and indirect)
Facebook – how can you use it?
“Communicate with your customers and fans by creating and maintaining an official Facebook Page.” “A platform for engaging with customers.”
Setting up Facebook
• Create a Facebook fan page – 10,000 small biz per day• Go to http://www.facebook.com/pages/create.php• Create a vanity URL at http://facebook.com/username• Complete basic info and detailed info inc. all websites• Use logo or brand for profile pic (as deep as you like)• Customise tabs if required eg Subscribe to newsletter• Examples – Tripadvisor, The Brown Jug, Intranet Future
Making the most of Facebook
• Add regular, relevant and interesting content• Promote offers but don’t sell all the time• Highlight relevant resources and useful information• Upload business related videos and photos• Interact with questions and comments• Ask questions and obtain feedback• Publicise events• Send out regular updates • Thank your fans
14 ways to obtain quality fans
1. Suggest to Facebook friends 2. Ask fans to suggest to their friends and share on profile3. Find new friends who could be potential customers4. Hold competitions and polls5. Rotate profile pic6. Reward fans with promos7. Consider Facebook ads8. Share your page monthly9. Join business discussion forums10.Like similar Facebook pages11.Use Twitter and a newsletter12.Embed Facebook and Like button on your site13.Signs and clothing at your premises14.Tag page in personal status updates
Twitter – what is it?
“A rich source of instant information.”
Understand Twitter through its parts:
Tweets RTs Messages DMs Hashtags Lists Followers Friends
Setting up Twitter
• Create a Twitter account • Go to http://twitter.com• Think carefully about ‘handle’ and name• Consider separate email address and/or filter• Be imaginative with profile pic• Customise background with personal pic and
business contact details
Making the most of Twitter
• Use Tweet Deck - http://tweetdeck.com – makes it easier!• Use bit.ly – http://bit.ly – shortens and tracks URLs• Listen - www.bing.com/twitter + http://search.twitter.com• Engage• Obtain feedback• Balance of tweets, RTs, links and messages – 25% each• Develop your own voice• Use hashtags• Regular tweets
Break
Tweet Deck
• Post to multiple social network accounts• Listen to your customers• Monitor your brand and industry• Integrated with bit.ly• Easy to use• Free!
Maximising benefits
• Allocate time for social media (and marketing)• Be genuine, authentic and passionate• Interact with influencers• Obtain quality followers and fans• Research prospects, leads and suppliers• Use smartphone to post updates• Give! - Share and obtain hints, tips and
best practice
Measurement
• Measure traffic through bit.ly• Use coupons or invites• % of sales from social media campaign• Use Facebook insights/Google Analytics• Is social media helping your objectives?• Continually measure and review
How it all connects
Website
blog
Sales
£££
Social media
Strategy
blog website
Best practice examples
• Dell - http://www.facebook.com/dell and @delloutlet - coupons
• Revolution - http://bit.ly/brVX0N - bookings• Racecourse - http://bit.ly/7dfLJD - events• Superdry - http://bit.ly/ciVU57 - landing page• Ice Cream @tastidlite - monitoring• PR @silverballpr – business start-up• IBM @ibmresearch – feedback• DIY @homedepot - monitoring• Bakers @albionsoven - bread ready
THE NEXT BIG THING….
A social network with location awareness A “virtual loyalty card”
Workshop
Freestyle workshop….some ideas:
• Set up Twitter/Facebook/Foursquare• Download and set up Tweet Deck and bit.ly• Research other businesses social media use• Produce a social media plan• Check out examples plus:
Twitter and Facebook aid small firms (article) http://bit.ly/aeBhmlWe made a Facebook page – Coca Cola (video) http://bit.ly/ahE6ZITwitter and Customer Services – Starbucks (case study)http://bit.ly/dcwG7h
Lunch
intranetfuture.comfacebook.com/intranetfuture
@jonnop on [email protected]
Upcoming Intranet Future events:
Foursquare taster session (free)5.30pm-6.00pm on Friday 9 July - Pepper Crescent Get more business with Foursquare seminar10.00am-12.00pm on Thurs 15 July - Exmouth Arms £22-£27
Twitter Masterclass9.30am-12.00pm on Thurs 12 Aug - Exmouth Arms £459.30am-12.00pm on Thurs 29 July - Old Bell and Tiger’s Eye
Grow your business with social media9.30m-12.30pm on Thurs 19 Aug - Exmouth Arms £42
Booking/info: http://bit.ly/bV2D0a
