Download - Gravity AD.APT
The Next Generation of BEHAVIORAL TARGETING
To explain current trends in behavioral targeting
To introduce a technology that can increase CTR by over 100% in your ad network
WHAT IS WRONG with popular targeting models?
• By behavior, they mean static data: interest categories, demographic data etc.
• However, ad-clicking behavior: • is not constant • cannot be tipified by age,
location, interest
BEHAVIOR TRACKING and learning in a perfect world• User clicks on ads• System identifies, what ad-clicking
behavior this corresponds to–and segments users accordingly
• System serves subsequent ads based on the preference of the identified user segment–REAL TIME
ENTER
LEARNING
TARGETING
SERVE MORE RELEVANT ADS TO VISITORS: a win-win• 132% average lift in ad CTR’s
• Ad inventory optimization–run more campaigns withhigher relevance to your visitors in a given amount of time
• Deep, insightful segmentation of visitors based on bothhistorical and real-time preferences
100+%WHY AD˙APT IMPROVES CTR BY WELL
over 100%• Adaptively learning algorithms to profile and segment visitors
• Real time tracking and targeting
• Retargeting capability
• Seamless integration with your platform
WHAT IS GRAVITY R&D?
The only OMNI-MARKET PERSONALIZATION platform provider, enabling your network to:
• TRACK AND LEARN ad-clicking behavior• RECOMMEND t-commerce products• Personalize ad serving and optimize ad-inventory
An AWARD-WINNING TEAM* of data-miners and BI professionalsA FAST GROWING company with 50+ deployments in the last 12 monthA SOLUTION supported by a worldwide network of partners and distributors
*Gravity R&D was part of the team that tied for first place in the Netflix Prize in 2009
NEXT STEPS
• contact an expert to discuss the results your company can expect from
• set up an A/B teszt
[email protected] the latest trends and insights: www.facebook.com/gravityrd
Can you guarantee increase in your sales? Gravity R&D can
Contact us